AFS Technologies Among Cloud Top 500

2141 East Highland Avenue, Suite 100

Phoenix, AZ, 85016, United States

1 602-522-8282


AFS Technologies Strengths, Domain Expertise, and Key Differentiators

AFS Technologies is an ERP applications vendor specializing in the consumer packaged goods, food and beverage and logistics verticals. AFS offers ERP, transportation management, warehouse management, EDI and analytics products to customers around the world.

AFS Discovery, its analytics product has been widely adopted by more than 11,000 users for on-demand analysis of sales performance and accounts receivable, trade spend management, and customer line-item profitability.Another key attribute of the AFS ERP is the integration tool AFS Gateway that provides easy connection to external trading partner systems. All AFS solutions are based on Microsoft .Net architecture that runs on Oracle, SQL Server or DB2 database. It has also started putting its applications on Microsoft Azure Cloud platform.AFS TradePro Suite provides comprehensive tools to manage trade promotion spend for Food Service and Retail.In addition to establishing and monitoring claims, the AFS solution provides the option to include Claims Settlement Services, where AFS undertakes the outsourcing of settling and paying all claims.

In 2016, AFS unveiled a new software called AFS Electronic Proof of Delivery (ePoD) to enable distributors and wholesalers to execute comprehensive traceability while maximizing driver productivity before, during, and after the stop.

AFS Technologies Recent Developments

In October 2018, AFS Technologies has reached an agreement with Symphony Technology Group (“STG”) in which funds managed by STG has acquired a majority equity interest in AFS. TPG Specialty Lending, (NYSE: TSLX or “TSLX”), which has been an investor in AFS since 2011, will retain a meaningful ownership interest in AFS going forward and will continue to support AFS as a financing partner.

AFS Technologies Mergers and Acquisitions (M&A) Activities

In March 2019, AFS Technologies and Exceedra merged their business operations to offer global Integrated Business Planning and Trade Promotion Management/Optimization solutions to the Consumer Goods market. AFS acquired the Exceedra shares and the merged business will operate under the Exceedra brand as a division of AFS Technologies.

AFS Technologies Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying AFS Technologies applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of AFS Technologies and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified AFS Enterprise, customers.

AFS Technologies Overview

Ownership: - Merion Investment Partners, CIBC Capital Partners, Ticonderoga Capital, Goldman, Sachs & Co.

Number of Employees: 400

Functional Markets: ERP Services and Operations Management,

Key Verticals: Consumer Packaged Goods, Distribution, Manufacturing, Retail, Transportation,

AFS Technologies Key Enterprise and Cloud Applications

AFS Enterprise,

AFS Technologies Revenues, $M:

Type/Year20182019YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

AFS Technologies Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

AFS Technologies Revenues By Region, $M

Region% of Total Revenues2019 Total Revenues, $M2019 Enterprise Applications Revenues, $M2019 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

AFS Technologies Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

AFS Technologies Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified AFS Technologies Customers

No. of AFS Technologies Customers: 1500

No. of AFS Technologies Enterprise Applications Customers: 1500

No. of AFS Technologies Cloud Customers: 525

No. of AFS Technologies Cloud Subscribers: 50000

AFS serves over 1,500 customers of all sizes in more than 50 countries around the world. Its recent customer wins included Galliker’s Dairy, Scavuzzo’s, Carlsberg (Baltics), Slattery Marketing, Loffredo Fresh Produce Co, Burger Maker, Amy’s, Del Monte Meat Company, Wainwright Industries, KeyImpact Sales&Systems, State Of Virginia Distribution Center, Co-op, Four Seasons, Euclid, Hansen Distribution Group, Schwan's Food Service, Wainwright Industries, Shamrock Foods, and many others.

AFS Technologies Market Opportunities, M&A and Geo Expansions

In recent years, AFS has completed a number of acquisitions including In the POP Company, a Mobile Sales Force Automation Company based in China and Singapore in December 2014. It also bought MEI Computer Technology Group for trade promotion management planning and forecasting solutions, Quofore for mobile field sales applications, Ross Computer Systems for Direct Store Delivery applications. Earlier it bought Softrax for revenue management and billing, Becton Schantz for ERP for CPG distributors, Interactive Management Systems for ERP systems for meat and seafood industry, Motek Information Systems for warehouse management apps and IRM for on-demand trade promotion management applications. These acquisitions have enabled AFS to become a one-stop-shop for mid-sized to national CPG companies and their trading partners.

AFS Technologies Risks and Challenges

In 2019, Richard Nicholas joined AFS Technologies as Chief Executive Officer. Richard joins AFS from Exceedra, a company he co-founded and led to become a leading software vendor for the CPG sector over a ten-year period.

The downside to its buying spree is the challenge of integrating different components, while delivering uninterrupted enhancements to sustain interest of new and existing customers.

In February 2013, AFS unveiled a new branding strategy that seeks to bring together a more cohesive product portfolio. The new grouping and brands for AFS core solutions include AFS Enterprise (supply chain technology solutions including Enterprise Resource Planning, Warehouse Management Systems, Order Management Systems, Sales Agency Solutions, Rebate Management, EDI, Product Information Management&Data Synchronization, and Discovery G2 Business Intelligence), AFS Mobile for mobile access to its applications, and AFS TradePro for Cloud-based Trade Promotion Management applications.

AFS Technologies Ecosystem, Partners, Resellers and SI

Direct and Indirect sales worldwide. It has strategic partnerships with Microsoft, IBM, Intermec, Oracle, Zebra Technologies, Psion Teklogix, UNIFACE, Roadnet Technologies, Vocollect Voice, SAP, Boomi Software, Optimum Solutions, Cisco, Synergex, Revionics, Hyland Software, Datamax - O'neil and Honeywell.

AFS Technologies Cloud Infrastructure Insights

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  • AFS Technologies Public Cloud and Infrastructure (IaaS)
  • AFS Technologies Platform (PaaS)
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  • AFS Technologies Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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