Anaplan, Inc. Among Cloud Top 500

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Anaplan, Inc. Strengths, Domain Expertise, and Key Differentiators

For organizations that are using or exploring the possibilities of the Anaplan platform, the solution, along with its IFRS 16 app, makes IFRS 16 compliance a simpler process by providing all the required features that organizations need. Anaplan emerges as one of the fastest-growing Cloud-based enterprise performance management applications vendors with widespread support from some of the biggest companies as well as a thriving partner ecosystem.

In 2016, Anaplan built on its successes in planning and budgeting for corporates as it increased wallet share among customers that also picked up its software for different EPM functions like incentive compensation, workforce planning, as well as supply chain management. Some of its customers are reporting 10 different use cases of running Anaplan, while 40% of its customers are running at least two use cases. That translates into considerable growth with Anaplan chalking up a 75% jump in subscription revenues last year with total sales topping $120 million. Customer count rose to 660 in 2016 from 482 last year, while the number of subscribers reached 100,000, up from 80,000 a year ago. What these customers are gravitating toward is a cloud-based, in-memory modeling and planning platform for finance, sales and marketing, human resources, supply chain, and operations, and IT professionals. The product enables business users to intuitively and dynamically test and operationalize their plans, manage complex multi-dimensional models, collaborate across functions and regions, and share insights and content with the Anaplan ecosystem of customers and partners via Anaplan Community. The fact that Anaplan is growing faster than many of the upstart cloud players could be attributable to two key reasons: the scalability of its solution that makes it possible for large enterprises to do integrated business planning across different functions, whereas its rivals are still mostly focusing on financial planning. Anaplan is also going after other sweet spots that are ripe for disruption such as incentive compensation planning and workforce optimization – competing with the likes of Callidus and NICE Systems, respectively, thus boosting its addressable space beyond the conventional confines of financial budgeting and planning. Additionally, Anaplan is scaling out with new apps including Inventory Planning and Segmentation, Demand Sensing as well as CapEx Planning. Even within the confines of financial planning, trends like zero-based budgeting, which requires financial analysts and LOB executives to reverse the planning process by starting from a zero base for each new period, Anaplan is redefining the value of EPM applications. Anaplan is working with Accenture to develop an app for zero-based budgeting as well.

Anaplan, Inc. Recent Developments

Anaplan has nearly tripled the number of R&D resources over the past few years most recently by adding a team of 50 developers to its UK operations. The total headcount of Anaplan, which has gone through a series of management changes and additions over the past year, now stands at 1,000, up from 600 in 2016.

Meanwhile, Anaplan’s customer count has reached more than 850, up from in 2016, having won accolades from users in finance, sales, supply chain and other corporate functions across different verticals like consumer packaged goods, high tech and telecommunications. With $200 million in billings in its fiscal 2018, Anaplan could push past $150 million in total revenues by end of 2018, compared with $125 million in 2017.

Anaplan, Inc. Mergers and Acquisitions (M&A) Activities

In 2019, Anaplan acquired Mintigo, Israeli-based predictive analytics, and AI solutions provider. Anaplan’s primary objective with Mintigo is to accelerate its platform by adding Mintigo’s team of engineers to Anaplan’s existing talent and harnessing their AI technology to advance Anaplan’s predictive AI capabilities on their own platform for customers. Anaplan aims to develop an AI-enabled platform and further position itself as a leader in connected planning.

Anaplan Raises $263M in Latest Tech IPO.

Anaplan, Inc. Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Anaplan, Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Anaplan, Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Anaplan, customers.

Anaplan, Inc. Key Enterprise and Cloud Applications


Anaplan, Inc. Revenues, $M:

Type/Year20182019YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Anaplan, Inc. Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Anaplan, Inc. Revenues By Region, $M

Region% of Total Revenues2019 Total Revenues, $M2019 Enterprise Applications Revenues, $M2019 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Anaplan, Inc. Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Anaplan, Inc. Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Anaplan, Inc. Customers

No. of Anaplan, Inc. Customers: 1400

No. of Anaplan, Inc. Enterprise Applications Customers: 1400

No. of Anaplan, Inc. Cloud Customers: 1400

No. of Anaplan, Inc. Cloud Subscribers: 130000

Anaplan has signed over 1400 customers and more than 130,000 users worldwide. American Airlines, Anheuser-Busch Inbev, and Merck are among Anaplan's recent wins. Others customers include Air Asia Expedia, Amcor, Super Retail Group, and 2Degrees, HP, McAfee, Pandora, Kimberly-Clark Eastern Europe, HealthTrust, Story Homes, and Reckitt Benckiser, Akamai, Aviva, Boston Scientific, Condé Nast, HP, Intuit, Procter & Gamble, American Express Global Business Travel, Aviva, Diageo, Intel McAfee and VMWare. Not only are these companies relying on Anaplan to fortify their traditional planning processes like budgeting, forecasting and financial consolidation, they are also investing in new cloud apps that deliver greater visibility into routine yet strategic planning projects like determining bonuses, quotas and territories for armies of salespeople in a matter of minutes, as opposed to hours or days under existing systems. That is what HP’s 3,500 users are doing running Anaplan in order to better plan quotas and territories for 25,000 reps in indirect sales to manage 1.4 million accounts. Others are scaling out their use of Anaplan. After running Anaplan in a three-month sales forecasting management project for the Americas, VMware now plans to expand its use by going global with quota and territory applications. In so doing, VMware has emerged as one of Anaplan’s top customers – based on the number of users and use cases - for an array of cloud EPM apps – some from Anaplan and others from its partners like Deloitte, PWC and specialists OpenSymmetry, Workforce Insight and ZS Associates. The number of apps in the Anaplan Hub – developed in conjunction with its partners and customers - has grown to 120.

Anaplan, Inc. Market Opportunities, M&A and Geo Expansions

With a recent addition of $60 million in new financing, Anaplan has bolstered its product offerings including a greater emphasis on line of business connected planning, partnership ecosystem including OEMing optimization engine from Gurobi for use cases like airline schedule planning, as well as professional services capacity expansion with firms like Deloitte, which now has more than 300 consultants certified for Anaplan implementations. In total, Anaplan has certified more than 2,000 such consultants from systems integrators like Accenture and PWC, addressing one of the bottlenecks that hampered its growth because of a lack of implementation resources at the field level.

Frank Calderoni, who became CEO of Anaplan in early 2017, said he has instilled urgency to engineering and product teams over the past year, resulting in 40 enhancements that aim to realize the goals of connected planning. For instance, Anaplan customers are capable of layering machine-learning insights, KPIs, and planning scenarios on top of team collaboration.

Anaplan, Inc. Risks and Challenges

Anaplan is fighting enemies on all fronts from the motherlode of Microsoft Excel, which has been given a new lease on life with the increased popularity of Office 365, to other entrenched analytics vendors like IBM Cognos TM1, Oracle Hyperion Essbase and SAP BusinessObjects. As such, Anaplan is bolstering support for Office 365, essentially coalescing around the indispensable spreadsheets by enabling its customers to extract more value out of their existing investments, coupling them with line-of-business applications from Anaplan that are proven to be more agile, collaborative and effective in delivering insights for enterprise planning.

Anaplan, Inc. Ecosystem, Partners, Resellers and SI

Anaplan sells cloud platform primarily through its direct sales team. They also have a broad network of consulting and implementation partners to extend their customer reach and help accelerate the sale and delivery of their platform as a supplement to their direct sales force.

In 2017, Anaplan strengthened its partnership with Deloitte, which is expected to hire and certify additional Anaplan consultants. Deloitte will also use Anaplan internally while developing new apps built around Anaplan for sales, finance, and supply chain planning. Anaplan is also building out its ecosystem by focusing on strategic verticals such as financial services and insurance. For insurance customers, Anaplan is signing up new partners while beefing up offerings for such domain-specific functions as tax planning and provisioning. For financial services, Anaplan expects to push heavily its workforce management planning solutions, allowing banks to better plan and forecast the need for their workforce in such areas as from strategic and operational workforce planning to short- and long-range call center staff planning. In both cases, Anaplan is expected to increase the size of its direct sales reps dedicated to these verticals, while recruiting partners in countries where its field presence is limited. Other moves included deals with Informatica and Tableau along with existing ones with Box, DocuSign, and Google for Work, making available open-integration extensions that allow its customers to take full advantage of collaboration tools for project management, digital credentials, and productivity apps while running Anaplan simultaneously.

Anaplan, Inc. Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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