AppFolio, Inc. Strengths, Domain Expertise, and Key Differentiators
AppFolio specializes in a web-based property management system. The software is designed for property managers to both markets and manage their portfolio. It includes accounting and property management functionality with the ability to email work orders, owner statements, and resident communications. Additional features such as integrated marketing features allow users to post vacancy ads listing sites as well as their own personal website.
AppFolio Property Manager is a property management solution with accounting, marketing, leasing, and management functionality for multifamily and single-family, commercial, student housing, community association, and mixed portfolio property managers. AppFolio Property Manager also has a mobile application that interfaces with the software, giving property managers access to all resident, owner, property, unit, and vendor information.
AppFolio Investment Management is an all-in-one real estate investment management software solution. The on-demand, one-login platform provides powerful and flexible tools to streamline fund management and syndication.
AppFolio, Inc. Recent Developments
In June 2020, Appfolio expanded AppFolio Property Manager and AppFolio Property Manager PLUS product capabilities in light of the evolving needs of their customers, given the unique challenges brought on by the COVID-19 crisis. AppFolio’s technology is designed to enable superior customer experiences and increase efficiency and productivity. The current disruption stemming from COVID-19 has accelerated the need for digital transformation in the real estate industry. AppFolio users were poised to adapt quickly to the rapidly changing environment, maintaining business continuity, and continuing to serve their many customers in these difficult times.
In September 2018, AppFolio released AppFolio Property Manager Plus, a new tier of AppFolio Property Manager. AppFolio Property Manager Plus is designed to empower organizations by providing information necessary to obtain key insights and make strategic decisions that can drive the performance of their business at scale. Building on the ease-of-use, mobility, and functionality of our award-winning AppFolio Property Manager software.
The expanded suite of capabilities includes - Performance Insights Dashboard: Real-time data, customized dashboards, and data visualization tools help property owners and managers take control of their business outcomes in minutes. - Configurable Workflows: Built-in workflow functionality allows customers to automate routine tasks and optimize processes directly within the software, ensuring consistent business practices across employees and offices. - Revenue Management and Optimization: Property management professionals have instant access to information on leasing performance, market conditions and automated pricing recommendations. Customers can maximize revenue, and operate and lease properties with increased profit and efficiency. - Access to Data: Customers can access data via a one-way data export API for additional data manipulation and reporting needs.
AppFolio, Inc. Mergers and Acquisitions (M&A) Activities
In September 2020, AppFolio, a provider of cloud-based business software solutions, services and data analytics, announced that it has entered into a definitive agreement to sell 100% of the equity interest of its wholly-owned subsidiary, MyCase, Inc., which provides legal practice and case management software solutions, to Funds advised by Apax Partners (the “Apax Funds” or “Apax”) for approximately $193 million in cash.
In January 2019, Appfolio acquired Dynasty Marketplace, Inc., ("Dynasty"), a provider of advanced artificial intelligence ("AI") solutions for the real estate market, and began offering an AI Leasing Assistant, Lisa, as a Value+ service to their property management customers in mid-2019.
In September 2018, AppFolio acquired all of the assets of WegoWise a provider of cloud-based utility analytics software for approximately 700,000 units, most of which are multi-family. With utility management a top priority for large portfolio property managers and owners, the WegoWise acquisition is expected to serve as a building block for a future utility management Value+ Service that will be offered to AppFolio real estate customers.
AppFolio, Inc. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying AppFolio, Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of AppFolio, Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified AppFolio Property Manager, AppFolio Investment Management, AppFolio Dynasty customers.
AppFolio, Inc. Overview
Ownership: - NASDAQ: APPF
Number of Employees: 1335
Key Verticals: Construction and Real Estate,
AppFolio, Inc. Key Enterprise and Cloud Applications
AppFolio Property Manager, AppFolio Investment Management, AppFolio Dynasty
AppFolio, Inc. Revenues, $M:
|Type/Year||2019||2020||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
AppFolio, Inc. Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
AppFolio, Inc. Enterprise Applications Revenues By Functional Markets, $M:
AppFolio, Inc. Enterprise Applications Revenues By Verticals, $M:
AppFolio, Inc. Revenues By Region, $M
|Region||% of Total Revenues||2020 Total Revenues, $M||2020 Enterprise Applications Revenues, $M||2020 Cloud Applications Revenues, $M|
AppFolio, Inc. Direct vs Indirect sales
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AppFolio, Inc. Customers - Breakdown by Geo, Size, Vertical and Product
No. of AppFolio, Inc. Customers: 16844
No. of AppFolio, Inc. Enterprise Applications Customers: 16844
No. of AppFolio, Inc. Cloud Customers: 16844
No. of AppFolio, Inc. Cloud Subscribers: x
As of September 2021, AppFolio had 16,844 property management customers.
AppFolio Property Manager customers are Gelt, Eric Davis Group, Walters Home Management, Lois Moore, Carefree Property Management, McGrath Real Estate, Caviness & Cates Communities, H.M.S.Development, Jackson Group Property Management, Austin Landmark Property Services, Gordon Property Management, and others.
AppFolio, Inc. Market Opportunities, M&A and Geo Expansions
In September 2021, AppFolio, a provider of cloud-based business software solutions, services, and data analytics to the real estate market, appointed Fay Sien Goon as Chief Financial Officer of AppFolio, effective October 18, 2021. Ms. Goon joined AppFolio from ServiceNow, a global enterprise software company that delivers digital workflows and had a $5B+ revenue run-rate in 2021. As Chief Accounting Officer for ServiceNow, she led the accounting and finance functions through numerous years of successful growth. Prior to joining ServiceNow, she spent 11 years at Ernst & Young, leading external audits of large and pre-IPO technology companies.
During 2019, AppFolio has made and will continue to make, significant investments in research and new product development to expand their software solutions, services, and data analytics capabilities as they deem appropriate in their target markets. They intend to continue using their market validation techniques and close relationships with their customers as a key source of feedback to inform and direct their product roadmap. AppFolio may also choose to acquire rather than build certain technology solutions, or to partner with third parties to deliver key functionality to serve their existing or prospective customers.
In September 2017 AppFolio launched two new offerings for AppFolio Property Manager (APM) customers. The offerings include AppFolio Renters Insurance, a new Value+ Service, and same-day ACH, an enhancement to the existing Electronic Payments Value+ Platform.
AppFolio's Renters Insurance, a new Value+ Service, will allow property managers a simple way to offer and track tenant liability and content insurance policies — all from within the APM software. This offering expands on AppFolio's existing Tenant Liability Insurance Value+ Service designed and used to cover tenant-caused damage to the property only.
AppFolio, Inc. Risks and Challenges
Appfolio manages their business towards the achievement of long-term growth, which may not be consistent with the short-term expectations of some investors.
Following its IPO, Appfolio may need to shore up its offerings through acquisitions in order to stay competitive against heavyweights such as Yardi and RealPage.
AppFolio, Inc. Ecosystem, Partners, Resellers and SI
Among its partners are, Move.com, RentalAds.com, RentPath Network, Rentals.com, Apartment Guide, Rent.com, Zumper, Realtor.com, Abodo, Show Me The Rent, Homes.com, KeyLasso, FRBO, Uloop, EveryRent, RentLingo, Walk Score, Hunt, RadPad, CampusCribz, RentHop, Michigan Affordable Housing Solutions, USA Today College, Low Income Housing Authority, Apartable, PadMapper, Houses321.com, Zillow Rental Network, Lovely, Apartments.com, Apartment List, RentalSource.com, RentFocus, Trovit, ApartmentLove, ClassifiedAds, CallitHome, UniversityParent, uCribs, RealRentals, Trulia, HotPads, RPOA of Kent County (MI Rental Guide), Michigan Housing Council, Washtenaw Area Apartment Association (MIdigs.com), Detroit Metropolitan Apartment Association,Renvy, Alaska Housing Finance Corporation, Ann Arbor Observer, Property Management Association of Michigan, Advance Digital Local Market Network, Kentucky Rents, Bryan - College Station Apartment Association, Westside Rentals, Smoke-free Housing NY, CitySpade, Michigan Smoke-Free Apartments, North Dakota Apartment Association, Jackson Area Landlords Association, Eastern Michigan University Off-Campus Housing, Washington Multi-family Housing Association, Smoke Free Nebraska, Boston Real Estate Investors Association, Corpus Christi Apartment Association, New York Capital Region Apartment Association, Southwest Missouri Rental Housing Association, Shiawassee Regional Chamber of Commerce, Washtenaw Guide, Respiratory Health Association of Metropolitan Chicago, Tobacco-Free Western New York, American Lung Association in Oregon, Apartment & Rental Source, Northwest Arkansas Apartment Association, Bismarck - Mandan Apartment Association, REIA of Toledo, KSdigs, Connecticut REIA.
AppFolio, Inc. Cloud Infrastructure Insights
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