AppFolio, Inc. Among Apps Top 500

50 Castilian Dr.

Goleta, CA, 93117, United States

1 866-648-1536

http://www.appfolio.com/

209

AppFolio, Inc. Strengths, Domain Expertise, and Key Differentiators

AppFolio specializes in a web-based property management system. The software is designed for property managers to both markets and manage their portfolio. It includes accounting and property management functionality with the ability to email work-orders, owner statements and resident communications. Additional features such as integrated marketing features allow users to post vacancy ads listing sites as well as their own personal website.

AppFolio Property Manager also has a mobile application that interfaces with the software, giving property managers access to all resident, owner, property, unit, and vendor information. The AppFolio second product is MyCase, a web-based practice management software for lawyers with features such as contact and case management, calendaring, time tracking, and billing. The software is also available as a mobile application for practice management on the go.

AppFolio, Inc. Recent Developments

In June 2020, Appfolio expanded AppFolio Property Manager and AppFolio Property Manager PLUS product capabilities in light of the evolving needs of their customers, given the unique challenges brought on by the COVID-19 crisis. AppFolio’s technology is designed to enable superior customer experiences and increase efficiency and productivity. The current disruption stemming from COVID-19 has accelerated the need for digital transformation in the real estate industry. AppFolio users were poised to adapt quickly to the rapidly changing environment, maintaining business continuity, and continuing to serve their many customers in these difficult times.

In September 2018, AppFolio released AppFolio Property Manager Plus, a new tier of AppFolio Property Manager. AppFolio Property Manager Plus is designed to empower organizations by providing information necessary to obtain key insights and make strategic decisions that can drive the performance of their business at scale. Building on the ease-of-use, mobility, and functionality of our award-winning AppFolio Property Manager software.

The expanded suite of capabilities includes - Performance Insights Dashboard: Real-time data, customized dashboards, and data visualization tools help property owners and managers take control of their business outcomes in minutes. - Configurable Workflows: Built-in workflow functionality allows customers to automate routine tasks and optimize processes directly within the software, ensuring consistent business practices across employees and offices. - Revenue Management and Optimization: Property management professionals have instant access to information on leasing performance, market conditions and automated pricing recommendations. Customers can maximize revenue, and operate and lease properties with increased profit and efficiency. - Access to Data: Customers can access data via a one-way data export API for additional data manipulation and reporting needs.

AppFolio, Inc. Mergers and Acquisitions (M&A) Activities

In January 2019, Appfolio acquired Dynasty Marketplace, Inc., ("Dynasty"), a provider of advanced artificial intelligence ("AI") solutions for the real estate market, and began offering an AI Leasing Assistant, Lisa, as a Value+ service to their property management customers in mid-2019.

In September 2018, AppFolio acquired all of the assets of WegoWise a provider of cloud-based utility analytics software for approximately 700,000 units, most of which are multi-family. With utility management a top priority for large portfolio property managers and owners, the WegoWise acquisition is expected to serve as a building block for a future utility management Value+ Service that will be offered to AppFolio real estate customers.

AppFolio, Inc. Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying AppFolio, Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of AppFolio, Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified AppFolio Property Manager, AppFolio Investment Management, AppFolio Dynasty, AppFolio MyCase, customers.

AppFolio, Inc. Overview

Ownership: - NASDAQ: APPF

Number of Employees: 1240

Functional Markets: ERP Services and Operations Management,

Key Verticals: Real Estate, Professional Services,

AppFolio, Inc. Key Enterprise and Cloud Applications

AppFolio Property Manager, AppFolio Investment Management, AppFolio Dynasty, AppFolio MyCase,

AppFolio, Inc. Revenues, $M:

Type/Year 2018 2019 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

AppFolio, Inc. Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

AppFolio, Inc. Revenues By Region, $M

Region % of Total Revenues 2019 Total Revenues, $M 2019 Enterprise Applications Revenues, $M 2019 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

AppFolio, Inc. Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

AppFolio, Inc. Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified AppFolio, Inc. Customers


No. of AppFolio, Inc. Customers: 25356

No. of AppFolio, Inc. Enterprise Applications Customers: x

No. of AppFolio, Inc. Cloud Customers: x

No. of AppFolio, Inc. Cloud Subscribers: x


AppFolio has 8,218 property managers and 6,145 law firms, customers.

AppFolio Property Manager customers are Gelt, Eric Davis Group, Walters Home Management, Lois Moore, Carefree Property Management, McGrath Real Estate, Caviness & Cates Communities, H.M.S.Development, Jackson Group Property Management, Austin Landmark Property Services, Gordon Property Management, and others.

MyCase customers are Levine Law Group, The Law Office of Craig Greening, Lawyerist.com, Law Office of Mark E. Brenner, Law Office of Mark C. Metzger, Law Firm of Tammy W. Akers, Worsham&Masters, Seropian&Messropian, Law Office of Frank L. LaBare and others.

AppFolio, Inc. Market Opportunities, M&A and Geo Expansions

During 2019, AppFolio have made, and will continue to make, significant investments in research and new product development to expand their software solutions, services and data analytics capabilities as they deem appropriate in their target markets. They intend to continue using their market validation techniques and close relationships with their customers as a key source of feedback to inform and direct their product roadmap. AppFolio may also choose to acquire rather than build certain technology solutions, or to partner with third parties to deliver key functionality to serve their existing or prospective customers.

In September 2017 AppFolio launched two new offerings for AppFolio Property Manager (APM) customers. The offerings include AppFolio Renters Insurance, a new Value+ Service, and same-day ACH, an enhancement to the existing Electronic Payments Value+ Platform.

AppFolio's Renters Insurance, a new Value+ Service, will allow property managers a simple way to offer and track tenant liability and content insurance policies — all from within the APM software. This offering expands on AppFolio's existing Tenant Liability Insurance Value+ Service designed and used to cover tenant-caused damage to the property only.

AppFolio, Inc. Risks and Challenges

Appfolio manages their business towards the achievement of long-term growth, which may not be consistent with the short-term expectations of some investors.

Following its IPO, Appfolio may need to shore up its offerings through acquisitions in order to stay competitive against heavyweights such as Yardi and RealPage.

AppFolio, Inc. Ecosystem, Partners, Resellers and SI

Among its partners are, Move.com, RentalAds.com, RentPath Network, Rentals.com, Apartment Guide, Rent.com, Zumper, Realtor.com, Abodo, Show Me The Rent, Homes.com, KeyLasso, FRBO, Uloop, EveryRent, RentLingo, Walk Score, Hunt, RadPad, CampusCribz, RentHop, Michigan Affordable Housing Solutions, USA Today College, Low Income Housing Authority, Apartable, PadMapper, Houses321.com, Zillow Rental Network, Lovely, Apartments.com, Apartment List, RentalSource.com, RentFocus, Trovit, ApartmentLove, ClassifiedAds, CallitHome, UniversityParent, uCribs, RealRentals, Trulia, HotPads, RPOA of Kent County (MI Rental Guide), Michigan Housing Council, Washtenaw Area Apartment Association (MIdigs.com), Detroit Metropolitan Apartment Association,Renvy, Alaska Housing Finance Corporation, Ann Arbor Observer, Property Management Association of Michigan, Advance Digital Local Market Network, Kentucky Rents, Bryan - College Station Apartment Association, Westside Rentals, Smoke-free Housing NY, CitySpade, Michigan Smoke-Free Apartments, North Dakota Apartment Association, Jackson Area Landlords Association, Eastern Michigan University Off-Campus Housing, Washington Multi-family Housing Association, Smoke Free Nebraska, Boston Real Estate Investors Association, Corpus Christi Apartment Association, New York Capital Region Apartment Association, Southwest Missouri Rental Housing Association, Shiawassee Regional Chamber of Commerce, Washtenaw Guide, Respiratory Health Association of Metropolitan Chicago, Tobacco-Free Western New York, American Lung Association in Oregon, Apartment & Rental Source, Northwest Arkansas Apartment Association, Bismarck - Mandan Apartment Association, REIA of Toledo, KSdigs, Connecticut REIA.

AppFolio, Inc. Cloud Infrastructure Insights

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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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