AppFolio Among Apps Top 500

50 Castilian Dr.

Goleta, CA, 93117, USA

1 866-648-1536

List of Verified AppFolio Customers

AppFolio Recent Developments

In September 2018, AppFolio released AppFolio Property Manager Plus, a new tier of AppFolio Property Manager. AppFolio Property Manager Plus is designed to empower organizations by providing information necessary to obtain key insights and make strategic decisions that can drive the performance of their business at scale. Building on the ease-of-use, mobility, and functionality of our award-winning AppFolio Property Manager software. The expanded suite of capabilities includes: - Performance Insights Dashboard: Real-time data, customized dashboards, and data visualization tools help property owners and managers take control of their business outcomes in minutes. - Configurable Workflows: Built-in workflow functionality allows customers to automate routine tasks and optimize processes directly within the software, ensuring consistent business practices across employees and offices. - Revenue Management and Optimization: Property management professionals have instant access to information on leasing performance, market conditions and automated pricing recommendations. Customers can maximize revenue, and operate and lease properties with increased profit and efficiency. - Access to Data: Customers can access data via a one-way data export API for additional data manipulation and reporting needs.

AppFolio M&A Activities

In September 2018, AppFolio acquired all of the assets of WegoWise, Inc., a provider of cloud-based utility analytics software for approximately 700,000 units, most of which are multi-family. With utility management a top priority for large portfolio property managers and owners, the WegoWise acquisition is expected to serve as a building block for a future utility management Value+ Service that will be offered to AppFolio real estate customers.

AppFolio Overview

Ownership: - APPF:NASDAQ

Employees: 672

Functional Market: ERP Services and Operations Management,

Key Verticals: Construction and Real Estate, Professional Services,

AppFolio Key Enterprise & Cloud Applications

AppFolio Property Manager,

SCORES Analysis

AppFolio Strengths

AppFolio specializes in web-based property management system. The software is designed for property managers to both market and manage their portfolio. It includes accounting and property management functionality with the ability to email work-orders, owner statements and resident communications. Additional features such as integrated marketing features allow users to post vacancy ads listing sites as well as their own personal website. AppFolio Property Manager also has a mobile application that interfaces with the software, giving property managers access to all resident, owner, property, unit, and vendor information. AppFolio second product is MyCase, a web-based practice management software for lawyers with features such as contact and case management, calendaring, time tracking, and billing. The software is also available as a mobile application for practice management on the go. MyCase was founded in 2010, and was acquired in 2012 by AppFolio.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

AppFolio Revenues, $M:

Type/Year 2016 2017 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

AppFolio Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

AppFolio Revenues By Region, $M

Region % of Total Revenues 2017 Total Revenues, $M 2017 Enterprise Applications Revenues, $M 2017 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

AppFolio Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

AppFolio Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

Don't Miss our Customer Database

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

AppFolio Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

AppFolio Risks

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  • Ability to handle internal and external risk and challenges

AppFolio Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

AppFolio Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


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