Applied Systems Inc. Strengths, Domain Expertise, and Key Differentiators
Applied Systems is a provider of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied’s people and products enable millions of people around the world to safeguard and protect what matters most.
IVANS, a division of Applied Systems, is the property and casualty insurance industry’s exchange connecting carriers, MGAs, and agencies. IVANS open platform securely automates the exchange of policy, quote and market-related information and connection opportunities. More property and casualty insurance companies rely on IVANS innovation and expertise than any other company to automate the insurance lifecycle and enable millions of people to safeguard and protect what matters most.
Applied Systems Inc. Recent Developments
In August 2021, Applied released New Applied Marketing Automation Innovation. New capabilities to provide more automation and content choice for sales and marketers to target the right audience with the right message at the right time
In June 2020, Applied launched Applied Epic for Salesforce on Salesforce AppExchange. Built on the Salesforce Platform and designed for a widely-used agency and brokerage management system, the application enables stronger sales forecasting and pipeline management to drive renewals and book of business growth while keeping data synced in Applied Epic for complete staff visibility. Applied Epic for Salesforce integrates Salesforce with Applied Epic, allowing producers and servicing staff to work together via the automated bi-directional transfer of data, documents and activity notifications between the systems. Front office functionality includes CRM, lead/pipeline management, customer marketing and renewal opportunities. Built 100% natively on the Salesforce platform, the application works across several Salesforce clouds, with enhanced capabilities specifically for Financial Services Cloud (FSC) for Insurance.
In May 2020, Applied released Applied Epic 2020. The latest release of Applied Epic enables agencies and brokerages to automate additional billing and commission workflows, expand digital management of their benefits book of business, and digitize the commercial lines application and renewal process via data integration with Indio. Key enhancements in the latest release of Applied Epic include: Accounting, Leads Inbox, Indio Integration, Expanded Benefits Capabilities.
In May 2020, IVANS, a division of Applied, introduced IVANS Benchmarks, providing insurers with premium benchmarks to support price optimization and increase win rates.
In September 2020, IVANS announced IVANS Submissions to automate the end-to-end commercial lines submissions process between insurers and independent agencies. In conjunction with Indio, a subsidiary of Applied and a cloud-based insurance application and renewal software, insurers can digitize unique forms to ensure that required risk information is captured by agents and customers and then is immediately available to underwriters, eliminating the historical back-and-forth to obtain missing data and attachments. IVANS Submissions provides API choice for insurers to manage the submissions data exchange and connect to their policy administration system, portals and other third-party applications to best meet their technology needs.
In September 2020, Applied released Applied Marketing Automation, the industry's first natively integrated marketing automation application. Applied Marketing Automation allows agents and brokers to quickly build and track marketing email campaigns, delivering relevant, timely content to P&C and Benefits clients and prospects. Leveraging Applied Marketing Automation’s industry-specific curated content, agencies and brokerages can market to the right audience with the right message at the right time for more targeted prospecting, higher renewals conversion, and an elevated advisory role.
Applied Systems Inc. Mergers and Acquisitions (M&A) Activities
In March 2021, Applied Systems closed on its previously announced agreement to acquire EZLynx. This transaction brings together Applied Systems, a leading global provider of insurance software, with EZLynx, a pioneer in real-time comparative rating and one of the fastest growing agency management systems. This complementary acquisition expands Applied’s portfolio of agency management system and rating technologies to support automation for agencies of all sizes while also increasing connectivity across the distribution channel to create greater value for all stakeholders.
In December 2019, Applied acquired Indio Technologies, Inc. (“Indio”) as a critical component of its investment in digitizing the end-to-end commercial lines submissions process across agencies, brokers, insurers and insureds. Indio is a solution for the insurance application and renewal process, enabling agencies and brokers to deliver a fully automated client risk data capture and application experience. This acquisition will expand Applied’s commercial lines solutions and demonstrates the company’s commitment to advancing connectivity in the insurance lifecycle to create greater automation and value for all stakeholders of the insurance lifecycle.
Applied Systems Inc. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Applied Systems Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Applied Systems Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Applied Cloud, Applied Epic, Applied TAM, Applied DORIS, Applied CSR24, Applied Mobile, Applied Analytics, Applied Rater, IVANS Markets, IVANS eServicing, IVANS Download, customers.
Applied Systems Inc. Overview
Ownership: - Hellman & Friedman and JMI Equity
Number of Employees: 2500
Functional Markets: Analytics and BI, CRM, ERP Services and Operations Management,
Key Verticals: Life Insurance, P&C Insurance, Specialty Insurance,
Applied Systems Inc. Key Enterprise and Cloud Applications
Applied Cloud, Applied Epic, Applied TAM, Applied DORIS, Applied CSR24, Applied Mobile, Applied Analytics, Applied Rater, IVANS Markets, IVANS eServicing, IVANS Download,
Applied Systems Inc. Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Applied Systems Inc. Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Applied Systems Inc. Enterprise Applications Revenues By Functional Markets, $M:
Applied Systems Inc. Enterprise Applications Revenues By Verticals, $M:
Applied Systems Inc. Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Applied Systems Inc. Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Applied Systems Inc. Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Applied Systems Inc. Customers
No. of Applied Systems Inc. Customers: 19800
No. of Applied Systems Inc. Enterprise Applications Customers: x
No. of Applied Systems Inc. Cloud Customers: x
No. of Applied Systems Inc. Cloud Subscribers: x
Applied Systems has more than 183,000 agencies and brokerages as clients. Some of their clients are Vantreo Insurance Brokerage, Swingle Collins & Associates, The Benefit Company, Pritchard & Jerden, Mercury Insurance, M3 Insurance, Hill & Hamilton Insurance Company, HHM Insurors, Condon-Meek Insurance, Bankers Insurance and many others.
Applied Systems Inc. Market Opportunities, M&A and Geo Expansions
In February 2021, Applied Systems, expanded its partnership with Google to adopt additional Google Cloud technologies as part of its product portfolio transformation. Following an investment in Applied by CapitalG, Alphabet's independent growth fund, this new partnership with Google Cloud will enable agencies and brokerages to leverage technologies like open API technology, data lakes, browser-native applications, artificial intelligence, and more to drive architecture accessibility, speed to market and simpler user experiences.
In May 2020, IVANS, a division of Applied Systems, launched IVANS Benchmarks, the insurance industry’s only data-driven premium benchmarks. IVANS Benchmarks provides insurers with premium benchmarks to support price optimization and increase win rates. IVANS Benchmarks are artificial intelligence and machine learning-driven data insights on personal and commercial lines premium benchmarks. Powered by the most comprehensive dataset in the insurance industry, IVANS Benchmarks enables insurers to assess the competitiveness of their pricing against the range of industry premiums for similar businesses.
In October 2018, CapitalG, Alphabet’s growth equity investment fund, made a minority investment in the company. CapitalG’s investment will bring Applied access to Google expertise across artificial intelligence, machine learning, and digital marketing. Google will be learning about the insurance industry through this deal, but said the deal, for it to be successful, will need the current network of agents and brokers.
Applied Systems Inc. Risks and Challenges
After another round of buyout by private equity firms, Applied Systems is expected to take time to evaluate its competitive positioning in the insurance vertical that is going through significant changes due to increased adoptions of Cloud applications by carriers and brokers.
In February 2020, Applied Systems named Andy Fairchild as the Chief Executive Officer of Applied Systems Europe. Fairchild will lead Applied’s European business to support significant growth and the expansion of digital broker technologies in the market. This change in leadership can shake up Applied Systems strategy and growth in Europe.
Applied Systems Inc. Ecosystem, Partners, Resellers and SI
In June 2021, Applied Systems added a new Applied Integration Partner, SNAP Premium Finance, a pioneer in payment solutions designed to make insurance payments smoother and faster, as part of its Applied Partner Program. SNAP’s certified integration with Applied Epic enables Canadian brokerages to provide customers flexible insurance payment options with simple, integrated workflows directly within their management system
In March 2020, Applied expanded its partnership with DocuSign to integrate with Applied WealthTrack, the suite of business management products to support financial professionals, to enable brokers to have clients electronically sign documents anytime, anywhere, from any device. Through this partnership, Applied financial advisors will reduce administrative time and expenses of coordinating with customers during the document completion process.
Applied's Industry partners are understanding of how Applied’s solutions can strengthen their client’s competitive position in the marketplace. The Applied Alliance Program creates additional value in the independent insurance distribution channel by providing greater resources to networks and their agencies for sustainable business growth.
Applied Technology Partners provide technology tools to support the development of Applied's best-in-class software and solutions. These partnerships enhance and extend Applied’s solutions by ensuring independent agencies and brokerages are benefitting from the most innovate architecture for advanced capabilities.
Applied Integration Partners develop, distribute, implement, and integrate leading capabilities with Applied TAM and Applied Epic. Integrations are certified by Applied to ensure seamless user experience.
Solutions Partnerships further automate workflows and increase connectivity across the insurance lifecycle by embedding leading functionality into Applied’s solutions.
Applied Systems Inc. Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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