Apttus Strengths, Domain Expertise, and Key Differentiators
Apttus automates, optimizes and applies AI to the most important business processes for any enterprise – revenue generation and the management of key commercial relationships.
In 2018, Apttus created the industry’s first and only Intelligent Middle Office Platform. The platform, which is available across Salesforce, Azure, and IBM Cloud, powers its industry-leading Quote-to-Cash, Contract Management, Digital Commerce and Supplier Relationship Management solutions. Apttus enhances each solution with applied artificial intelligence known as Max.
Apttus Recent Developments
In May 2018, Apttus launched Apttus Omni, the world’s first Intelligent Middle Office Platform that maximizes business outcomes for enterprises by improving the efficiency of revenue, contract and procurement operations across sales, operations, finance, legal, and other functional groups.
The company also created the Omni Accelerator group, an international engineering and research lab dedicated to innovating ground-breaking Middle Office solution capabilities tied to the company’s Omni platform.
Apttus Mergers and Acquisitions (M&A) Activities
In May 2020, Apttus acquired Conga and takes its name in $715m deal. The combined business becomes one of the biggest players in the Salesforce ecosystem, claiming more than 10,000 enterprise and mid-market customers who bring in annual revenues of $400 million — and adds a new twist to an already tortuous history.
Thoma Bravo, a private equity investment firm acquired a majority interest in Apttus, the global Middle Office leader in 2018. The transaction was closed in early October.
Apttus Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Apttus applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Apttus and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Apttus Intelligent Middle Office Platform customers.
Apttus Overview
Ownership: - x
Number of Employees: 1300
Functional Markets: Customer Relationship Management, eCommerce, ERP Financial Management, Sales Performance Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith Based Nonprofit, Youth and Elderly Care Nonprofit, Special Cause Nonprofit, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
Apttus Key Enterprise and Cloud Applications
Apttus Intelligent Middle Office Platform
Apttus Revenues, $M:
| Type/Year | 2018 | 2019 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Apttus Revenue Breakdown By Type, $M:
| Type | License | Services | Hardware | Support & Maintenance | SaaS |
|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Apttus Enterprise Applications Revenues By Functional Markets, $M:
Apttus Enterprise Applications Revenues By Verticals, $M:
Apttus Revenues By Region, $M
| Region | % of Total Revenues | 2019 Total Revenues, $M | 2019 Enterprise Applications Revenues, $M | 2019 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Apttus Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Apttus Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Apttus Customers
No. of Apttus Customers: 630
No. of Apttus Enterprise Applications Customers: 630
No. of Apttus Cloud Customers: x
No. of Apttus Cloud Subscribers: x
More than 630 corporate customers use Apttus, representing millions of salespeople worldwide.
Some of them are: Neopost USA, GlobalFoundries, Pay Pal, Citrix, Healthwise, G&K Services, FIS, Trimble and many more.
Apttus Market Opportunities, M&A and Geo Expansions
In February 2020, Apttus partnered with Netcompany, an international company headquartered in Copenhagen, Denmark. Apttus will leverage Netcompany’s pure-play IT services and consultative selling approach to ensure swift delivery of its Quote-to-Cash solution, and drive rapid adoption of digital transformation in both the private and public sectors.
As of January 2019, Frank Holland sits as the CEO of Apttus. He most recently led Microsoft’s Dynamics CRM and ERP products’ growth, directing its global salesforce in delivering a portfolio of on-premise and cloud offerings. Additionally, he directed key aspects of Microsoft’s business expansion and competitive positioning efforts, such as the customer-facing due diligence process associated with the $26 billion acquisition of LinkedIn in 2016. Before taking on the role as CVP of Dynamics, Holland ran Microsoft’s $4 billion advertising sales business. He was Microsoft’s Corporate Vice President of Operations, focusing on order-to-cash functions and field operations.
In January 2018, IBM joined multiple investors in Apttus’ Series E funding. Apttus plans to use this investment to further its plan to deliver AI-based business solutions to customers around the world within enterprise processes such as revenue generation and management of commercial relationships.
Apttus Risks and Challenges
Apptus’ risk lies in its dependence on the Salesforce.com ecosystem, which is becoming increasingly cluttered with similar offerings chasing the same target audience. The question is whether Apptus should mitigate the risk by porting its products to run in other Public Clouds.
Apttus Ecosystem, Partners, Resellers and SI
In March 2020, Apttus partnered with HighPoint, an IQVIA company, a global IT services company with a rich history of delivering advice, implementation, and outsourcing services to the Healthcare and Life Sciences (HLS) industries. Apttus and HighPoint, an IQVIA company, have successfully delivered HLS tech projects and programs in the past in Europe.
Its partners include system integrators who implement complementary products such as Salesforce1. Recent partners include Siemens, Carahsoft and others.
Among its Implementation partners are: Deloitte, PWC, Accenture, Bluewolf, Statera, Cloud Sherpas, Manof IT, Cognizant, Summa Technologies, Inc, TATA Consultancy Services, Keste, Tech Mahindra.
Its Technology partners include companies that have high-value applications with strong product synergy or co-marketing leverage: Adobe, Docusign, Jitterbit, Microsoft, Seal, Xactly, Salesforce.
Apttus Cloud Infrastructure Insights
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- Apttus Public Cloud and Infrastructure (IaaS)
- Apttus Platform (PaaS)
- Apttus Application Delivery
- Apttus Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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