Asure Software

110 Wild Basin Road Suite 100

Austin, TX, 78746, USA

+1 512-437-2700


Recent Developments

Acquired Mangrove Employer Services, In 2016. Based in Tampa, Florida, Mangrove is a Cloud SaaS vendor in Human Capital Management (HCM) applications. The company develops, and implements HR, Payroll, Benefits, and Talent Management software solutions.

Asure Software Key Enterprise & Cloud Applications

AsureSpace workplace management, AsureForce time and labor management

SCORES Analysis

Asure Software Strengths

Asure Software is a provider of cloud-based time & labor management and workspace management solutions that enable companies of all sizes and complexities to operate more efficiently and proactively manage costs associated with their most expensive assets: real estate, labor and technology.


Its product offerings consist of AsureSpace workplace management solutions that enable organizations to manage their office environments and optimize real estate utilization, and AsureForce time and labor management solutions which help organization optimize labor and labor administration costs and activities.


SaaS-based offerings include: asset management, mobile room scheduling, mobile time tracking, scheduling software, space utilization solutions, tablet-based time clocks, time and labor management software, traditional time clocks, touch panels for room scheduling, and workplace business intelligence (“BI”) analytics.


In April 2014, Asure announced that its AsureSpace Workspace Manager solution helped National Health Service Greater Glasgow and Clyde to implement a hot desking program that saves on leasing costs and supports workforce agility. More than 250 NHSGGC agile working staff currently use Workspace Manager to reserve workspace in the locations where they need to conduct daily business.


In August 2014, Asure launched its new AsureForce AirClock, a biometric, wall-mounted time collection panel that uses dual authentication to collect punches by combining manual PIN entry and facial recognition technology.


In October 2014, Asure launched AsureSpace NowSpace, a first-of-its-kind mobile app that provides users with all the scheduling functions of a desktop or laptop on their mobile device and has upgraded the platform for its AsureForce workforce management solution to incorporate several client-requested functionality enhancements and additions, and optimized the platform’s speed to run 30 percent faster.


Also in October 2014, Asure launched the AsureSpace channel partner portal. The new portal for Asure global partners supports the company’s strategic drive to develop partners in new regions, providing them with an intuitive, user-friendly resource for their questions and information needs.


In January 2015, Asure launched a refreshed website, The new website that brings organizations valuable information, resources and tools will help them better understand and manage the trends impacting the productivity and effectiveness of their mobile workforces.


Later in March 2015, Asure launched a new website for the UK and EMEA market,, as part of the organization’s strategy to build close connections with its global clients as it continues to pursue international growth and expansion.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Asure Software Revenues, $M:

Type/Year20112012201320142015YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Asure Software Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Asure Software Revenues By Region, $M

Region% of Total Revenues2015 Total Revenues, $M2015 Enterprise Applications Revenues, $M2015 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Asure Software 2015 Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Asure Software Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

Don't Miss our Customer Database

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Asure Software Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Asure Software Risks

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  • Ability to handle internal and external risk and challenges

Asure Software Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Asure Software Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


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