Augeo Affinity Marketing Strengths, Domain Expertise, and Key Differentiators
Augeo REACH is designed to be social, mobile, experiential and personalized. Platform features can be arranged to address clients specific company goals and deliver a relevant experience to each employee. Individual profiles, expressed preferences, and a history of user interactions create a treasure trove of data. This insight significantly improves a company's ability to motivate performance and elevate employee contribution.
Augeo Affinity Marketing Recent Developments
In April 2020, Augeo introduced a connectivity platform to help organizations strengthen relationships in a world disrupted by social isolation brought on by the COVID-19 pandemic. The platform, called JOYN, brings employees together in ways that most connectivity tools do not, focusing on aligning goals, building community and enriching culture. JOYN was developed in partnership with Structural, using their advanced technology and data science capabilities. Augeo is offering the platform free of charge until 2021 to help companies more effectively stay connected, align on critical company priorities and build more resilient cultures
In January 2019, Augeo introduced REACH, its new employee engagement platform. With REACH, HR leaders now have an integrated toolset to develop a deeper understanding of the skills and interests of each employee, as well as ways to encourage teamwork, facilitate career development, and promote cultural alignment.
Augeo Affinity Marketing Mergers and Acquisitions (M&A) Activities
In February 2021, Augeo acquired Deluxe Rewards and Wellington, based in Overland Park, KS. The acquisition of Deluxe Rewards, brings a patented, dual currency, loyalty and engagement technology powered by an expansive collection of premium retail goods and travel services. In addition, unique experiential rewards are available to end-users at significantly reduced prices. The value to end users comes from these exclusive discounts, and Augeo can now offer clients a meaningful loyalty rewards program without the accrued liability that makes such programs cost-prohibitive for some organizations.
And the acquisition of Wellington complements Augeo's growing live and virtual meetings, events, community building and incentives business. For over two decades, Wellington has delivered signature experiences focused on stakeholder engagement, to help companies strengthen relationships with employees, customers, communities or members. The combination of the two companies creates a powerhouse organization that supports the full experience engagement lifecycle.
In April 2020, Augeo acquired Empyr, a San Diego based card-linking platform for national brands and digital publishers. Together, they plan to launch a new company called Figg, combining the financial institution card-linking business of Augeo with the extensive publisher experience of Empyr. Augeo will continue to serve its clientele independently. Figg, the new company is planned to represent one of the largest user bases in the card-linking industry, with more than 60 million users and $300 billion in transaction volume. Figg will bring new card-linked opportunities for advertisers, publishers and consumers.
In September 2019, Augeo Affinity Marketing bought MotivAction, a Minneapolis-based enterprise engagement firm, the company announced Thursday morning. Enterprise engagement focuses on creating connections between companies and their employees and customers. For example, MotivAction is known for running employee recognition and sales incentive programs for other companies. Augeo has similar programs, but what they don't have is a meetings and events business, which MotivAction does.
Augeo has been both buyer and seller of companies over the best two years. In 2018, it sold its business division Augeo FI to Lightyear Capital, a private equity firm based in New York City. Augeo made eight smaller acquisitions in the years before the Augeo FI sale.
In February 2019, Augeo acquired Wingnut Advertising, a Minneapolis-based company delivering agency services since 2003. The acquisition will nearly double the size of Augeo Digital’s agency, a business unit of Augeo, and strengthen its capabilities in creative, strategic branding, website development, and digital communications. Wingnut also has expertise in search engine optimization (SEO), search engine marketing (SEM), and other digital marketing services.
Augeo Affinity Marketing Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Augeo Affinity Marketing applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Augeo Affinity Marketing and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified REACH, Figg customers.
Augeo Affinity Marketing Overview
Ownership: - x
Number of Employees: 400
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K604, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Augeo Affinity Marketing Key Enterprise and Cloud Applications
REACH, Figg
Augeo Affinity Marketing Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Augeo Affinity Marketing Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Augeo Affinity Marketing Enterprise Applications Revenues By Functional Markets, $M:
Augeo Affinity Marketing Enterprise Applications Revenues By Verticals, $M:
Augeo Affinity Marketing Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Augeo Affinity Marketing Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Augeo Affinity Marketing Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Augeo Affinity Marketing Customers
No. of Augeo Affinity Marketing Customers: 500
No. of Augeo Affinity Marketing Enterprise Applications Customers: x
No. of Augeo Affinity Marketing Cloud Customers: x
No. of Augeo Affinity Marketing Cloud Subscribers: 60 million
Augeo serves both domestic and international programs and currently supports over 55 countries in 8 languages. Augeo serves many practice areas such as Financial Services, Home Improvement, Insurances, Food Service, Sports Marketing, Retail, Distribution, Publishing., Telecommunications, Pharmaceuticals and many more.
Augeo Affinity Marketing Market Opportunities, M&A and Geo Expansions
Augeo is leveraging more than 40 years of experience producing live events to drive unprecedented growth in response to the coronavirus pandemic and the surge in demand from organizations now seeking virtual event alternatives. As the COVID-19 crisis first began to unfold, Augeo took immediate action to leverage its live meetings and events experience to include a host of virtual solutions.
In March 2019, Augeo made a partnership with ME to WE, a social enterprise that creates socially conscious products and experiences to help support WE charity. From its headquarters in Toronto, CA, ME to WE enables people to do good through their everyday choices. As the leading engagement and loyalty company in the U.S. serving employees, customers, and members, Augeo runs programs for over 30 million people around the world.
The partnership will mean hundreds of loyalty programs running on the Augeo platform will offer new ways to convert points or other forms of loyalty currency into life-changing impacts in developing communities in Africa, South America and Asia. Current programs provide access to clean water, education, health, food security, and economic opportunity.
Augeo Affinity Marketing Risks and Challenges
Cyber security is not about the next shiny object, it is about people, risk and critical thinking.
Augeo Affinity Marketing Ecosystem, Partners, Resellers and SI
Privately held and headquartered in St. Paul, MN Augeo delivers programs in more than 55 countries and eight languages. The company has offices in New York, Chicago, Atlanta, Phoenix, and Nashville.
Augeo Affinity Marketing Cloud Infrastructure Insights
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- Augeo Affinity Marketing Public Cloud and Infrastructure (IaaS)
- Augeo Affinity Marketing Platform (PaaS)
- Augeo Affinity Marketing Application Delivery
- Augeo Affinity Marketing Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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