Blackboard Among Cloud Top 500

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Blackboard Strengths, Domain Expertise, and Key Differentiators

Following a long stretch of uninterrupted growth and tucked-in acquisitions, Blackboard has emerged as one of the biggest software vendors in the education vertical. Blackboard embraced the Cloud aggressively by launching New Learning Experience designed to combine modern app metaphor, which includes an intuitive interface for connected workflow, mobile computing, rich analytics as well as Software As A Service delivery options. Blackboard full suite of eLearning applications for higher education, K-12, professional, corporate, and government organizations, along with connectivity and eCommerce applications, has been widely used among large and small colleges and universities all aiming to leverage the latest Web technologies to optimize the virtual school experience. 

Blackboard Recent Developments

In October 2018, Blackboard stated that Blackboard Mobile Credential support for Student ID cards in Apple Wallet, which brings students the ability to add their student ID to Wallet on iPhone and Apple Watch. Blackboard Mobile Credential support for Student ID cards in Apple Wallet creates a seamless experience for students navigating campus by offering secure access to facilities, residence halls and more, as well as payments for dining, laundry, vending and retail.

Blackboard Mergers and Acquisitions (M&A) Activities

Blackboard acquired X-Ray Analytics, a tool for predicting student performance trends, which will be integrated into the company's open-source learning management systems Moodlerooms and Enterprise Moodle. This is the second purchase in the open-source space since Blackboard's somewhat controversial acquisition of Moodlerooms and NetSpot back in 2012, which were seen as a major strategic shift for the company, since the platform is in direct competition with Blackboard's flagship LMS product.

Blackboard Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD ask the simple question: Who’s buying Blackboard applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Blackboard and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Blackboard Cloud, Blackboard Learn customers.

Blackboard Overview

Ownership: - Providence Equity Partners

Number of Employees: 3000

Functional Markets: Collaboration, ERP Services and Operations Management, Human Capital Management,

Key Verticals: Education, Government,

Blackboard Key Enterprise and Cloud Applications

Blackboard Cloud, Blackboard Learn

Blackboard Revenues, $M:

Type/Year 2017 2018 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Blackboard Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Blackboard Revenues By Region, $M

Region % of Total Revenues 2018 Total Revenues, $M 2018 Enterprise Applications Revenues, $M 2018 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Blackboard Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Blackboard Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Blackboard Customers


No. of Blackboard Customers: 37000

No. of Blackboard Enterprise Applications Customers: 37000

No. of Blackboard Cloud Customers: 37000

No. of Blackboard Cloud Subscribers: 4000000


Blackboard's software and services are used by over 37,000 clients worldwide in following markets: Higher Education, K-12, Career Colleges, Corporations, Associations, Government and Military.Among its corporate clients are ADP, Watson Pharmaceuticals, Westinghouse Electric Company, M5 Networks, Living Social, 21st Century Oncology, Inc., Bank of Montreal, BOMI, Bon Secours Memorial School of Nursing, Capital Health Institute, Carilion Health System, Cincinnati Children's Hospital, City of Hope, Clayton College of Natural Health, Comcast, The Commonwealth Medical College, Compass Bank, Construction Experts, Inc., Cutting Edge Surgical Institute/Key Surgical, Doctors Hospital Graduate Medical Education, Dominion Power Company, The Fisher's Net, Hoist&Crane Service Group, Homesite Insurance, Intel Corporation, Intuit, Joint Commission Resources, Lockheed Martin Corporation, Matco Tools, Mayo Clinic, MB Consulting Group, Medela, Inc., Methodist Hospital of Dallas, Midwest Gold Buyers, National Inst of Disability Management&Research, Newell Rubbermaid Technology Global Business Unit - mimio, Partners HealthCare System, Inc, Petroskills, Sentara Healthcare, Shadow Mountain Ministries, Software Technology, Inc., Structural Concepts, Triple Crown Academy, United Heritage Credit Union, US Oncology, VA Desert Pacific Healthcare Network, VA Medical Center PA, VA Nebraska Western Iowa Healthcare System, Walgreens and others.

Blackboard Market Opportunities, M&A and Geo Expansions

In November 2018, Blackboard made a new features and enhancements for Blackboard Learn with the Ultra experience. The company's feature-rich, cloud-based learning management system is seeing strong momentum, as institutions experience the personalized, proactive, and intuitive user interface that Learn Ultra offers for learners and educators. In October 2018, Blackboard introduces the growth of the Blackboard Ally accessibility solution, expanding into 16 countries over the last 12 months and added support for 20 languages. Currently, a total of approximately 3 million students at 464 institutions worldwide have access to more inclusive learning environments and more accessible digital course content through the tool in a way that can benefit all learners. More recently, Blackboard joined forces with Salesforce.com to dramatically impact the way businesses train and educate their sales teams. Built on the Force.com platform and integrated with Salesforce CRM, Blackboard new application (Blackboard Learn) helps improve employee knowledge and retention through a more engaging social learning experience.

Blackboard Risks and Challenges

Future of Blackboard is unclear with recent press reports on potential sale of the company by its private equity owner. In addition, Blackboard’s efforts to keep up with other Cloud applications vendors have been lackluster at best. Over the past few years, Blackboard has been transitioning its business to a recurring revenue model in order to reduce its reliance on hardware and enterprise license sales. And it could take few more years before Cloud-based offerings represent the majority of its recurring revenues.

Blackboard Ecosystem, Partners, Resellers and SI

Blackboard solutions are available globally through direct sales teams or international resellers. Blackboard’s resellers include AssistMicro Company Ltd., BEENET, Edutech India, iGroup, SJK Solution Co. Ltd., TED Vietnam in Asia Pacific. In Europe, its resellers include 01P, Active Presence, Avanzo Learning Progress, Ballistic Cell, BME Holding S.A.L, Eiffel Corp, eLearning Solutions, eTeacherGroup.com, Learnia GMBH, Novabase Consulting, RomsymData, U;I Learning France, Vertical Portals LLC. In Latin America, its resellers include CognosOnLine Solutions Colombia, Expediente/Human Capital, Grupo A, Mirante, OpenTec, Quanam (Enorey International Limitada), SICOM, SistemasCBT Mexico, Sybven LLC). Blackboard also partners with Cengage Learning, eXplorance, Internships.com, Kaltura, Learning3.com, Macmillan Higher Edication, McGrawHill Education, Pearson, Salesforce.com, VitalSource, WileyPlus, Datacard, Ingersoll Rand, Micros, NCR, Persona, Pharos Systems, Sequoia and many others.

Blackboard Cloud Infrastructure Insights

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  • Blackboard Public Cloud and Infrastructure (IaaS)
  • Blackboard Platform (PaaS)
  • Blackboard Application Delivery
  • Blackboard Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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