Blue Prism Among Cloud Top 500

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Blue Prism Strengths, Domain Expertise, and Key Differentiators

Blue Prism has had a long and successful history as a trusted automation partner with financial institutions, and it has recently expanded into many more industries via its focus on intelligent automation. In energy and utilities, Blue Prism’s intelligent automation platform is helping improve customer experience, contact center operations, outbound customer service, and omnichannel virtual agents. In Insurance, Blue Prism uses intelligent automation to streamline the entire customer experience, from quotes to underwriting, mid-term adjustments, renewals, and customer service.

In utilities, Blue Prism helps realize improvements in areas such as customer operations, supply chain, and finance. In healthcare, Blue Prism solutions have played an important role in the fight against COVID-19, in areas like patient scheduling, remote consultations, logistics and supply management, and vaccine management. In manufacturing, enterprises have automated their processes by deploying Blue Prism digital workers in finance, purchasing, HR, manufacturing, marketing, and IT. In telecommunications, British Telecom (BT) has used Blue Prism to help customers communicate issues to BT’s robot via text, automatically trigger diagnostic checks, and book an engineer visit to investigate the issue.

Blue Prism Recent Developments

In November 2021, Blue Prism announced Blue Prism Decision, a product that allows process developers to easily integrate machine learning (ML)‒based decisions into their digital workforces without requiring data science expertise.

In May 2021, Blue Prism announced the launch of Version 7, its new intelligent automation platform that is designed to help organizations respond faster and work smarter by orchestrating the work of human employees seamlessly alongside software robots. Easier application building and modeling capabilities in Blue Prism Version 7 give greater visibility and control.

Blue Prism Mergers and Acquisitions (M&A) Activities

In November 2021, private equity firm Vista Equity took over Blue Prism, valuing the robotics software company at $1.63 billion. This topped an offer from SS&C Technologies.

Blue Prism Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Blue Prism applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Blue Prism and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Blue Prism's Robotic Operating Model customers.

Blue Prism Key Enterprise and Cloud Applications

Blue Prism's Robotic Operating Model

Blue Prism Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Blue Prism Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Blue Prism Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Blue Prism Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Blue Prism Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Blue Prism Customers


No. of Blue Prism Customers: 2000

No. of Blue Prism Enterprise Applications Customers: x

No. of Blue Prism Cloud Customers: 100

No. of Blue Prism Cloud Subscribers: x


More than 2,000 customers around the globe trust Blue Prism to transform the future of work.

In November 2021, Blue Prism announced successful collaboration with the United Kingdom’s NHS Trusts in applying intelligent automation to reduce its cancer care backlog. Blue Prism partnered with NHS Trusts to implement digital robots and innovative solutions for better cancer treatment.

In August  2021, Zurich Insurance implemented a fresh robotic operating model (ROM) from Blue Prism, scaling intelligent automation and providing its people with the right skills for an ever-changing workplace. In September 2021, Banque Internationale à Luxembourg (BIL) announced it was advancing its intelligent automation strategy with Blue Prism’s digital workforce, enabling the business to address key strategic objectives to improve customer experience, employee satisfaction, and productivity.

Blue Prism Market Opportunities, M&A and Geo Expansions

Amongst Blue Prism customers, the bulk of RPA automation is focused on back-office processes. However, opportunities are emerging for deploying RPA in middle- and front-office environments as enterprises become more creative in using RPA. While RPA is used primarily for routine operational transactions, enterprises are finding that RPA is valuable for meeting unanticipated and time-constrained requirements such as new regulations, mergers, and acquisitions, and recruiting and marketing campaigns.

Blue Prism Risks and Challenges

There are many risks inherent in the RPA selection stage for Blue Prism customers. Some clients lack the necessary skills for self-administered automation. Some pick the wrong advisors or partners. Some clients gain too little value sourcing RPA from their business process outsourcing (BPO) providers. And while the cloud has been an emerging sourcing option, it can bring extra data protection risks, especially in highly regulated industries. Tool/platform selection can also be hazardous. Drowning in market hype and confusion, clients risk choosing the wrong tools, too many tools, or bad tools. The proliferation of vendors marketing questionable RPA has not helped either. The follow-on risk from choosing the wrong tool is experiencing costly tool lock-in and needing to find a migration exit path. There are also major risks inherent in introducing RPA to an enterprise. A major problem continues to be the old habit of getting buried in technical change and neglecting the bigger picture. One consequence of focusing intensively on the technology aspects of RPA development and deployment has been the underfunding of change management. The symptoms and consequences of poor change management include stakeholders ignoring, stalling, resisting, or derailing the automation program; initial projects failing technically, financially, or politically; and the robots not functioning as intended. These factors all pose risks to Blue Prism’s continued ability to satisfy customers.

Blue Prism Ecosystem, Partners, Resellers and SI

November 2021, Blue Prism and Amazon Web Services (AWS) announced a global, multi-year strategic collaboration agreement to transform how businesses provide intelligent automation. Blue Prism will build software as a service (SaaS) offerings on AWS whilst working closely with the AWS Intelligent Automation team to increase the intelligence and accessibility of Blue Prism’s digital robots.

In October 2021, Blue Prism announced a new integration with open-source data analytics company KNIME. The integration features KNIME’s embedded Amazon Web Services (AWS) SDK for Python (Boto3), giving AWS customers low-code/no-code access to more than 175 AWS Global Accelerator (GA) services through Blue Prism digital robots. Customers across 22 industries on AWS are now able to build and deploy sophisticated intelligent automation solutions in record time with the same security and scaling they enjoy from traditional development. Blue Prism® announced it had partnered with over 200 academic institutions around the world as part of its Academia Program, which provides training in Blue Prism’s AI-enabled enterprise-scale intelligent automation software. With the rapid emergence of new technologies, slow adoption from traditional institutions, and some socioeconomic barriers, demand for tech talent is outpacing supply globally. Blue Prism University’s Academia Program addresses this by equipping educators and students with RPA and intelligent automation skills.

In July 2021, Blue Prism announced a partnership with the Coursera online learning platform to help narrow the digital skills gap and train future leaders capable of steering digital workforces. Now, Coursera’s more than 82 million learners will have access to the Blue Prism Foundation Course. Also, Blue Prism and Alteryx, Inc. (an analytics automation company) announced their premier Blue Prism Technology Alliance Partnership (TAP). Blue Prism developers can include an Alteryx analytic process within their RPA-driven processes via the Alteryx Visual Business Object (VBO) for Blue Prism Process Studio. In addition, the Blue Prism Connector for Alteryx Designer empowers data analysts and data scientists to trigger digital workers within their Alteryx analytic workflows, enabling retrieval of data and delivery of outcomes to systems across the enterprise. Blue Prism’s digital robots.

In May 2021, Blue Prism announced the availability of Blue Prism Service Assist on Amazon Web Services (AWS). This is a comprehensive, no-code, intelligent automation contact center solution that combines intelligent digital workers and native AWS services so enterprises can deliver faster, more efficient, and more engaging customer experiences. Blue Prism Service Assist for AWS combines the capabilities of Amazon Connect and Amazon ElastiCache with Blue Prism’s Service Assist to create a scalable intelligent automation contact center that expedites the time it takes to deliver across the entire customer journey. In July 2021, Blue Prism announced a partnership with the Coursera online learning platform to help narrow the digital skills gap and train future leaders capable of steering digital workforces. Now, Coursera’s more than 82 million learners will have access to the Blue Prism Foundation Course. Also, Blue Prism and Alteryx, Inc. (an analytics automation company) announced their premier Blue Prism Technology Alliance Partnership (TAP). Blue Prism developers can include an Alteryx analytic process within their RPA-driven processes via the Alteryx Visual Business Object (VBO) for Blue Prism Process Studio. In addition, the Blue Prism Connector for Alteryx Designer empowers data analysts and data scientists to trigger digital workers within their Alteryx analytic workflows, enabling retrieval of data and delivery of outcomes to systems across the enterprise. Blue Prism’s digital robots.

Blue Prism Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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