Brightpearl Strengths, Domain Expertise, and Key Differentiators
Brightpearl is a cloud-based business management application that incorporates inventory, accounting, CRM, POS and eCommerce for the retail industry. The company is privately owned and funded by Eden Ventures and Notion Capital.
Since 2011, more than $2B of gross merchandise value has been traded on the Brightpearl Commerce Acceleration Platform. Brightpearl is fully integrated with a variety of sales channels including Magento, eBay, Bigcommerce, Shopify and Amazon, providing retailers with built-in access to multiple avenues for growth.
Brightpearl Recent Developments
In April 2019, Brightpearl joined Shopify Plus Technology Partner Program to offer a new solution that will enable retailers and wholesalers to manage their entire business. Brightpearl is also making its new built-for-retail Order Management Solution (OMS) immediately accessible to those using the Shopify Plus platform.
Brightpearl's Order Management Solution combines inventory and order management with accounting and a purpose-built integration to Shopify Plus; making it ideal for merchants for whom managing multiple standalone apps is simply not practical as they scale.
Brightpearl Mergers and Acquisitions (M&A) Activities
In September 2021, Bristol-based Brightpearl has acquired Inventory Planner, a demand planning tool that enables e-commerce retailers to forecast inventory and optimise stock. With this acquisition, Brightpearl expands its technology offering to include advanced forecasting expertise. This pairs with its core operating system for retail, which supports rapid scale automation and out-of-the-box connectivity.
Inventory Planner has 2,060 customers, primarily in English-speaking countries, 60% of which are between $1m and $100m GMV. Many subscribe via direct download from an app store such as Shopify. Merchants can utilise the tool to quickly visualise trends, and configure advanced reporting and notifications to help run their business by exception.
Norway-based investor Verdane Capital X AB acquired inventory management system and software firm Brightpearl Ltd. for an undisclosed amount. Verdane bought Brightpearl from an investor group that comprises Eden Ventures (UK) Ltd., Cipio Partners, Notion Capital Partners LLP, and Quayle Munro Holdings Ltd.
Brightpearl Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Brightpearl applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Brightpearl and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Brightpearl for Retail Management, customers.
Brightpearl Overview
Ownership: - Verdane Capital
Number of Employees: 180
Functional Markets: Analytics and BI, CRM, ERP Financial, ERP Services and Operations Management, Procurement, SCM,
Key Verticals: Consumer Packaged Goods, Retail,
Brightpearl Key Enterprise and Cloud Applications
Brightpearl for Retail Management,
Brightpearl Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Brightpearl Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Brightpearl Enterprise Applications Revenues By Functional Markets, $M:
Brightpearl Enterprise Applications Revenues By Verticals, $M:
Brightpearl Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Brightpearl Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Brightpearl Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Brightpearl Customers
No. of Brightpearl Customers: 1500
No. of Brightpearl Enterprise Applications Customers: 1500
No. of Brightpearl Cloud Customers: 1500
No. of Brightpearl Cloud Subscribers: x
Brightpearl has grown to 1,500 customers in 30 countries who have processed more than $2.5 billion of orders on Brightpearl.
Some of Brightpearl's customers include: Esquire, a menswear retailer; David Shuttle, a second-generation family business specializing in gifts, jewelry and homewares; Tamper Evident, a company that sells anti-theft products; and Fuel My Website, a social network for bloggers, Oaklandish, Natural Baby Shower, Kennedy Blue, Esquires, The Priory, Cocorose London, Cabbages&Roses, Urban Rider, Katie Kerr, Paper&Tea, The Office Coffee Company, Sanctuary Bathrooms, Kembrel, Garden Deco, The Balcony Company, Rapson Inc, Pad Home, Olga Olsson, Oak Furniture, Lush Longboards, Kipper Sailing, Fuel my Website, Evolve Beauty, Dick's Climbing, Cocorose, 10 of Those and many others.
Brightpearl Market Opportunities, M&A and Geo Expansions
Since 2017, during which time Derek O’Carroll became Brightpearl’s chief executive, the firm's annual recurring revenue has risen to $16.5m and its average deal size has increased by over 500%. Over 1,200 retail businesses across 26 countries now use Brighpearl’s services to help its operations across order management, fulfilment, and warehouse management. The last quarter of 2020 saw the number of online firms joining its platform grow by 75% and at the end of last year, the company attracted a minority investment of around £17million from Newcastle-based software giant Sage.
Brightpearl raised $10 million in new funding after securing $8 million in series B, after they have started the Brightpearl App Store, allowing retailers to extend Brightpearl functionality with the exact capabilities they need, through an array of apps including web stores, forecasting tools, reporting tools and more.
Brightpearl helps small-to-medium-sized retailers handle the scale and complexity of growing a multi-channel business, by bringing together orders, inventory, customer data, accounting and reporting in one place.
Brightpearl brought the Shopify POS app into the Brightpearl App Store. Brightpearl, Shopify and Shopify POS are all tightly integrated, giving retailers the confidence to expand their businesses across multiple channels.
Brightpearl announced Brightpearl Insights, a powerful retail analytics solution for fast-growing independent retailers. To deliver this new solution, Brightpearl has deepened its technology partnership with Business Intelligence software specialists, minubo, enabling merchants to gain unprecedented insight into their business performance.
Amidst the impact of Covid-19, the unique Emotional Wearable brand Bond Touch has streamlined its growth by deploying Brightpearl in just 40 days.
Brightpearl Risks and Challenges
Pricing pressures are expected to intensify now that eCommerce technology play is likely to be won over end to end services including the rise of the subscription economy.
Brightpearl Ecosystem, Partners, Resellers and SI
Brightpearl has offices in both Austin, Texas and Bristol, England, they are no overseas call centres, just helpful local support.
Brightpearl has strategic partnerships with eBay, Magento, Postcode Anywhere, PayPal, Mailchimp, Secure Trading, SagePay and Clickatell SMS. Its certified resellers are: Netmatter, Perceptium, Ferreira Johnson, Business Matters, Proximity, Clear Commerce Solutions, Beadman Solutions and Big Bang ERP.
Brightpearl Cloud Infrastructure Insights
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- Brightpearl Public Cloud and Infrastructure (IaaS)
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- Brightpearl Application Delivery
- Brightpearl Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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