Demandbase Strengths, Domain Expertise, and Key Differentiators
Demandbase is targeting and personalization, a platform for business-to-business (B2B) companies. Marketers can target online ads to companies that fit pre-determined criteria based on attributes and metrics like industry, revenue, customer status, or products purchased. The platform provides services such as managed analytics consulting, target account marketing, and Facebook ad targeting. The company’s patented technology can identify businesses visiting websites through the use of their network IP address, without the use of cookies and in real-time. The Demandbase platform integrates into other advertising and marketing technologies including marketing automation, web analytics, content and personalization, consulting, and other services. The Demandbase platform integrates into other advertising and marketing technologies including marketing automation, web analytics, content and personalization, consulting, and other services.
Demandbase Recent Developments
In November 2021, Demandbase breaks ground with new Audience Management Destinations for Demandbase One that brings the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the buying experience, recognizing that members of an account-based buying committee are individuals, as well as business professionals. Today’s announcement is part of Demandbase’s mission to transform how B2B companies go to market, with Demandbase One as the essential orchestration hub. Demandbase’s new Destinations will enable customers to use selectors, first-party data, third-party data, intent, technographic, activities, and more to define an audience in Demandbase, then specifically target those buyers across the business and social web. The end result is a highly consistent customer experience across social networks and other platforms.
Demandbase Mergers and Acquisitions (M&A) Activities
In May 2021, Demandbase acquired InsideView and DemandMatrix, a provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive understanding of accounts and the ability to take action across multiple channels. Together, the companies will empower Demandbase to offer the new Data Cloud and Sales Intelligence Cloud solutions on top of existing offerings — ABX Cloud and Advertising Cloud.
In June 2020, Demandbase acquired Engagio. Both companies focus on account-based marketing (ABM), an approach where marketing and sales coordinate their outreach to specific, high-value accounts. As a result of the acquisition, Miller will become chief product officer at Demandbase, while his co-founder Brian Babcock becomes chief technology officer.
Demandbase Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Demandbase applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Demandbase and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Demandbase ABM Platform, Demandbase ABX Cloud, Demandbase One InsideView Insights + InsideView Target with ABM customers.
Demandbase Overview
Ownership: - x
Number of Employees: 800
Functional Markets: CRM, PaaS,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Demandbase Key Enterprise and Cloud Applications
Demandbase ABM Platform, Demandbase ABX Cloud, Demandbase One InsideView Insights + InsideView Target with ABM
Demandbase Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Demandbase Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Demandbase Enterprise Applications Revenues By Functional Markets, $M:
Demandbase Enterprise Applications Revenues By Verticals, $M:
Demandbase Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Demandbase Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Demandbase Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Demandbase Customers
No. of Demandbase Customers: 21300
No. of Demandbase Enterprise Applications Customers: 1200
No. of Demandbase Cloud Customers: x
No. of Demandbase Cloud Subscribers: x
Over 1,300 B2B companies are transforming their go-to-market with Demandbase. With the acquisition of InsisideView, 20000 more customers are added to the companies customer base. Some of its customers are ServiceMax, ThermoFisher Scientific, DocuSign, Informatica, Outsystems, ServiceNow, NetApp, SureScripts, Sap Concur, Broadridge, Sonatype, JLL, Adobe, Workday, Gong, Visa, Coupa, Fidelity, Siemens, Microsoft, Salesforce, Denodo, Digital Realty, HealthEdge, Labster, etc.
Demandbase Market Opportunities, M&A and Geo Expansions
In September 2021, Demandbase released its Data Cloud Trending Skills solution which uses technographics to track the changes in target accounts’ tech stacks. By revealing trends in accounts’ overall approach to tech architecture, customers gain insight into potential future investments in technology — or movements away from technology. This arms them with timely knowledge that can be used to tailor communications and offers to their accounts’ specific situations, and to understand changes and trends that are a precursor to the adoption of their products. The Demandbase Trending Skills solution is part of Demandbase Data Cloud. It was designed to help provide an understanding of the changes in an account’s tech stack in the recent and previous quarters. These changes can then be correlated to investments in new technology and software solutions or signal a change in an account’s overall approach to tech architecture. To date, Trending Skills has tracked more than 1.1 million domains and 16,000 technologies on a quarterly basis.
Demandbase Risks and Challenges
The COVID-19 pandemic has disrupted the economy and put unprecedented strains on governments, health care systems, educational institutions, businesses, and individuals around the world. The impact and duration of the COVID-19 pandemic are difficult to assess or predict. It is even more difficult to predict the impact on the global economic market, which will depend upon the actions taken by governments, businesses, and other enterprises in response to the pandemic. The pandemic has already caused and is likely to result in further, significant disruption of global financial markets and economic uncertainty. Adverse market conditions resulting from the spread of COVID-19 could materially adversely affect its business. The companies customers or potential customers, particularly in industries most impacted by the COVID-19 pandemic, including the retail, restaurant, hotel, hospitality, consumer discretionary, airline, and oil and gas industries and companies whose customers operate in impacted industries, may reduce their technology or sales and marketing spending or delay their sales transformation initiatives as a result of the pandemic, which could materially and adversely impact Demandbase business.
Demandbase Ecosystem, Partners, Resellers and SI
The Demandbase Partner Program brings expert Service Providers to help companies take their B2B Go-to-Market strategies to the next level and get the most out of their technology investments. All partners have gone through ABM and Demandbase Solutions Certification in order to properly support customers and prospects. Some of Demandbase's partners are Alcamo Marketing, April Six, BusinessOnline, Cross Media, Digital Pi, Essence Digital, Hero Digital, Ignitium, Infinityn International, Intelligent Demand, Inverta, Iron Horse, Just Global, Knack Collective, Media Matters, Merkle, and many others.
Demandbase Cloud Infrastructure Insights
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- Demandbase Public Cloud and Infrastructure (IaaS)
- Demandbase Platform (PaaS)
- Demandbase Application Delivery
- Demandbase Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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