Ellie Mae Strengths, Domain Expertise, and Key Differentiators
Ellie Mae is a leading cloud-based platform provider for the mortgage finance industry. Ellie Mae technology solutions enable lenders to originate more loans, lower origination costs and reduce the time to close, all while ensuring the highest levels of compliance, quality, and efficiency.
In 2020, Ellie Mae enriched the Ellie Mae’s Consumer Engagement solution with the launch of Velocify LeadManager Essentials. The new capability is designed to help lenders leverage intelligent automation to ensure consistent virtual follow-up and communication between originators and borrowers, enabling the ability to improve the borrower experience, close more loans, and build long-lasting relationships while enhancing visibility, compliance and productivity.
Ellie Mae Recent Developments
In April 2020, Ellie Mae renamed the Encompass Digital Lending Platform as the Ellie Mae Digital Lending Platform, and Capsilon by Ellie Mae will now be called Ellie Mae AIQ.
In May 2019 Ellie Mae has launched a new release of Ellie Mae's Encompass Digital Lending Platform. The latest release helps lenders of all sizes originate more loans across a wider variety of loan types, capitalize on the growing HELOC demand, sell and deliver loans more efficiently, provide a better loan officer experience and leverage the power of data to make better decisions faster. The new release helps home builders with mortgage operations originate more loans.
Encompass Consumer Connect Single Sign-On (SSO), Encompass Consumer Connect supports Okta, Salesforce and Microsoft Azure for SSO. This provides the ability to easily manage and secure authentication while streamlining borrower login and access between a lender's corporate site, loan application, and borrower portal.
Ellie Mae Mergers and Acquisitions (M&A) Activities
In August 2020, Ellie Mae was acquired by Intercontinental Exchange for approximately $11 billion. The move comes 15 months after Thoma Bravo, a private equity investment firm, acquired Ellie Mae in an all-cash transaction of $3.7 billion.
Ellie Mae Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Ellie Mae applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Ellie Mae and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Ellie Mae Network , Ellie Mae’s DataTrac , Ellie Mae’s Encompass, Mavent Expert System customers.
Ellie Mae Overview
Ownership: - Intercontinental Exchange
Number of Employees: 1750
Functional Markets: Customer Relationship Management, ERP Services and Operations Management,
Key Verticals: Banking and Financial Services,
Ellie Mae Key Enterprise and Cloud Applications
Ellie Mae Network , Ellie Mae’s DataTrac , Ellie Mae’s Encompass, Mavent Expert System
Ellie Mae Revenues, $M:
| Type/Year | 2018 | 2019 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Ellie Mae Revenue Breakdown By Type, $M:
| Type | License | Services | Hardware | Support & Maintenance | SaaS |
|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Ellie Mae Enterprise Applications Revenues By Functional Markets, $M:
Ellie Mae Enterprise Applications Revenues By Verticals, $M:
Ellie Mae Revenues By Region, $M
| Region | % of Total Revenues | 2019 Total Revenues, $M | 2019 Enterprise Applications Revenues, $M | 2019 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Ellie Mae Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Ellie Mae Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Ellie Mae Customers
No. of Ellie Mae Customers: 3000
No. of Ellie Mae Enterprise Applications Customers: x
No. of Ellie Mae Cloud Customers: x
No. of Ellie Mae Cloud Subscribers: x
Ellie Mae’s connected community includes 230,000 users and thousands of service providers and the Ellie Mae Network processes millions of transactions every month, touching approximately 30 percent of the residential loans originated in the United States.
Among its customers are Prosperity Home Mortgage, Postal Credit Union, Americash, CapWest Mortgage, Carrington Mortgage Services, CNN Mortgage, Country Club Mortgage, Mortgage Investors Corporation, Stifel Bank and Trust, Supreme Lending, University Federal Credit Union, V.I.P. Mortgage, and many more.
Ellie Mae Market Opportunities, M&A and Geo Expansions
In April 2020, Ellie Mae made Ellie Mae Insight generally available. Ellie Mae Insights analyzes key metrics such as efficiency levels, operational costs, rates and market penetration, demographic data and pull through rates to help lenders of all sizes make informed decisions through two unique viewpoints: Benchmarking and Industry Analytics.
In February 2019, AI Foundry has partnered with Ellie Mae. Under the partnership, the two organizations will integrate their respective technologies and use artificial intelligence (AI) and machine learning to help lenders accelerate the mortgage origination process and further drive digital transformation in the mortgage industry. Lenders will benefit from the partnership through the availability of AI-driven automation capabilities that significantly reduce labor-intensive processes associated with mortgage origination.
Ellie Mae acquired Velocify, the leading sales acceleration platform. With the acquisition of Velocify, Ellie Mae is accelerating our vision of offering a fully digital mortgage by combining Velocify's lead management, engagement and distribution capabilities with Ellie Mae's Encompass CRM's unique approach to automated one-to-one personalized marketing and the Encompass Consumer Connect digital consumer experience.
Ellie Mae Risks and Challenges
Ellie Mae is betting its future on the Cloud by announcing that it will no longer provide software releases or technical support beginning in May 2016 for its on-premise products. The end of life declaration for its on-premise applications could enable competitors to attack its legacy installed base, which has been shrinking through the years.
Ellie Mae Ecosystem, Partners, Resellers and SI
In October 2019, Ellie Mae launched Ellie Mae Marketplace. It is a one-stop shop designed to make it easy for lenders to find, engage and connect directly with the one of the industry’s largest partner network. The Ellie Mae Marketplace serves as the central hub for Ellie Mae lenders of all sizes to explore all members of the Encompass Partner Network.
In July 2019 Ellie Mae launched the addition of the industry's leading customer relationship management (CRM) vendors to the Ellie Mae Integrated Partner Program. The Integrated Partner Program was first announced in October 2018. The program brings best-in-class technology providers and state-of-the-art integrations, to further users capabilities offered on the Ellie Mae Encompass Digital Lending Platform.
The Integrated Partner Program continued to expand quickly and provided Ellie Mae lenders with innovative, sanctioned and easily implemented integrations for the mortgage lending process. With the addition of the mortgage industry's leading CRM vendors, lenders will have more options than ever to provide loan officers with tightly integrated tools needed to close more loans. Through the Integrated Partner Program, partners leverage Ellie Mae's APIs through the Encompass Digital Lending Platform to develop secure next-generation integrations.
Ellie Mae Cloud Infrastructure Insights
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- Ellie Mae Public Cloud and Infrastructure (IaaS)
- Ellie Mae Platform (PaaS)
- Ellie Mae Application Delivery
- Ellie Mae Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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