Emarsys Among Cloud Top 500

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Emarsys Strengths, Domain Expertise, and Key Differentiators

Emarsys is a global provider of marketing automation software and the first marketing cloud for retail and e-commerce. The Emarsys B2C Marketing Cloud enables true, one-to-one interactions between marketers and consumers across all channels — building loyalty, enriching the customer journey, and increasing revenues. Machine learning and data science fuel customer intelligence in an intuitive, cloud-based platform enabling companies to scale marketing decisions and actions far beyond human capabilities.

Emarsys Recent Developments

In June 2020, Emarsys launched a major update to its omnichannel customer engagement platform, with 26 new features driven by customer feedback and market insights.

Among the most significant updates is revenue attribution analysis, which helps CMOs assess which digital campaigns are making the most money for their organization. Emarsys believes this feature will be vital, at a time when Covid-19 is forcing 65% of marketing leaders to cut budgets, according to Gartner. Crucially this includes the ability to track the impact of digital campaigns and digital ads against KPIs in physical stores as well as online stores in line with market demands from clients.

The new update also builds upon Emarsys’s artificial intelligence (AI) analytics and value measurement features, while enabling digital marketers to launch an entire loyalty offering in just a few clicks. The update also allows marketers to react to Shopify events in real-time, bringing together eCommerce order fulfillment, customer engagement automation, and post-purchase marketing across all channels and devices — while rapidly increasing speed to market for new brands on these platforms onboarding to Emarsys.

The updates overall will allow marketers to drive real-time channel-agnostic personalization while fostering customer loyalty and delivering measurable business outcomes faster than ever before.

In November 2018, AllSaints has chosen the Emarsys artificial intelligence (AI) optimized personalization platform to drive worldwide customer engagement through highly tailored and automated marketing campaigns. The firm is implementing Emarsys technology that features integrated, next-generation data segmentation, and analytics capabilities. The premium fashion brand aims to improve brand loyalty and boost digital revenue by transforming its CRM strategy to provide a seamless cross-channel customer experience.

In February 2017, Emarsys partnered with Kickdynamic, an innovative provider of open time marketing technology, to launch Emarsys Open Time Content. This feature of the Emarsys B2C Marketing Cloud enables marketers to drive conversions and boost email engagement by providing highly personalized content, in real-time, as customers open emails. Emarsys Open Time Content provides automated and personalized content based on context, enabling marketers to deliver highly effective content and an engaging email experience for their audiences.

Emarsys Mergers and Acquisitions (M&A) Activities


Emarsys Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Emarsys applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Emarsys and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified B2C Marketing Cloud, Email Marketing Automation customers.

Emarsys Key Enterprise and Cloud Applications

B2C Marketing Cloud, Email Marketing Automation

Emarsys Revenues, $M:

Type/Year20182019YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Emarsys Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Emarsys Revenues By Region, $M

Region% of Total Revenues2019 Total Revenues, $M2019 Enterprise Applications Revenues, $M2019 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Emarsys Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Emarsys Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Emarsys Customers

No. of Emarsys Customers: 2500

No. of Emarsys Enterprise Applications Customers: 2500

No. of Emarsys Cloud Customers: x

No. of Emarsys Cloud Subscribers: x

Emarsys serve more than 2500 clients in 140 countries. This includes industry leaders like eBay, Toys R Us, Yahoo 7, Sky, Volvo, AS.Watson Group, World Shop Lufthansa, Canon, Britannia Hotels, ghd, Best Buy, eBay, Rawlings, Lesara, Toysrus, Swiss, The Conran Shop, Unicredit, Deloitte, Escada, Marc O'polo, Cosabella, TwinSpires.com, Indianapolis Motor Speedway (IMS), L’Oréal, LUISAVIAROMA, Showpo, BrandAlley, Global Shop Direct, La Jolla Group, MacWay, Astley Clarke, Replacements, Ltd, Char-Broiland, Radley and others.

Emarsys Market Opportunities, M&A and Geo Expansions

In July 2019, Emarsys introduced the first benchmarking tool for specific marketing sectors - Benchmarketing.io.

In March 2019, Emarsys launched its new turnkey solutions embedded with industry-specific knowledge, are available to e-commerce and retail marketers in Australia and New Zealand. The new Emarsys marketing platform—the most significant overhaul of its software since inception—heralds the company’s move away from the ‘technology toolbox’ model to a more proactive solution with ready-to-deploy strategies and tactics aligned to an organization’s high-level objectives.

In 2017, Emarsys launched a wide range of advanced platform integrations and new products with partners, including Magento, Facebook, Salesforce eCommerce, Return Path, Hybris and Oxid that are helping to fuel Emarsys AI Marketing (AIM) solutions, such as Predict, Incentive Recommendations and Send Time Optimization. Delivering on the promise of marketing and realizing the potential of AI marketing relies on data. It is hard to identify and unify the right information given today’s increasingly anonymous end customer, but a seamless integration of the Emarsys B2C Marketing Cloud with a diverse and high-quality partner ecosystem ensures that data can flow between platforms and make this process easier. This paves the way for AI marketing for retail, eCommerce, and other B2C brands, and ensures that a mobile-first approach is enabled.

In October 2016, Emarsys received a $22. 3M investment from TPG Specialty Lending Europe (TSLE), the European specialty lending investment platform of TSSP. This financing will fuel innovation in artificial intelligence and data science and accelerate growth at Emarsys as it builds on the recent success and seeks new opportunities in existing and new markets, such as the U.S.

Emarsys Risks and Challenges

Partner platforms capture a vast amount of data, which is hard to manage due to the sheer volume. Thorough data analysis and effective marketing execution normally require resource-intensive data handling across systems or the need for expensive IT resources.

Too much valuable time is lost whilst marketers handle data instead of executing strategic customer engagement activities based on insights from that data. Instead of helping them be more effective, this data all too often makes it difficult for marketers to work quickly and efficiently. In addition, manually synchronizing resources, such as eCommerce product catalogs, can result in unreliable outcomes as the content changes faster than the updates can be made.

Emarsys Ecosystem, Partners, Resellers and SI

The Emarsys partners with different agency and technology partners such as ACRIS E-Commerce GmbH, adamicus GmbH, Ascentis Pte Ltd, Astound Commerce, b.telligent GmbH & Co.KG, Balance Internet, Benjamin David Group, BigFish, and others.

Emarsys Cloud Infrastructure Insights

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  • Emarsys Public Cloud and Infrastructure (IaaS)
  • Emarsys Platform (PaaS)
  • Emarsys Application Delivery
  • Emarsys Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:

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