Happay Strengths, Domain Expertise, and Key Differentiators
Happay is a business spend management automation Funded by Sequoia Capital and Prime Venture Partners. Happay cloud-based platform leverages AI & ML to help businesses automate their travel, employee expenses and payments.
Happay Recent Developments
In April 2020, the all-in-one expense management solutions company Happay launched EPIC - a premium corporate card designed specifically to suit the needs of startups. With EPIC, startups were able to get dedicated physical and unlimited virtual cards to streamline AWS payments, digital ad spends, and make one-time or recurring SaaS software payments. Moreover, with pre-spend control, analytics, and integrations, it gave organizations a spending round-up on their fingertips.
In 2019, Happay launched a new Invoice Processing Solution to help corporates manage their Accounts Payable process. With Happay Invoice, corporates can process, approve, and pay vendor invoices using a single platform - digitally and effortlessly. The product is built using insights and feedback from CFOs and AP teams across Happay’s customer base of 5500+ companies. Happay’s SuperVision which is part of the new Invoice Solution is an AI-driven tool that captures and digitizes invoices coming in from any source - using proprietary OCR technology and auto-fetch APIs. It also verifies and validates the vendor details, runs policy checks on the invoices, and makes them ready for payment.
Happay Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Happay applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Happay and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Happay Expense customers.
Happay Overview
Ownership: - Sequoia Capital, Prime Venture Partners
Number of Employees: 350
Functional Markets: ERP Financial,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction and Real Estate, Consumer Packaged Goods, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil, Gas and Chemicals, Professional Services, Retail, Transportation, Utilites,
Happay Key Enterprise and Cloud Applications
Happay Expense
Happay Revenues, $M:
| Type/Year | 2019 | 2020 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Happay Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Happay Enterprise Applications Revenues By Functional Markets, $M:
Happay Enterprise Applications Revenues By Verticals, $M:
Happay Revenues By Region, $M
| Region | % of Total Revenues | 2020 Total Revenues, $M | 2020 Enterprise Applications Revenues, $M | 2020 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Happay Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Happay Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Happay Customers
No. of Happay Customers: 6500
No. of Happay Enterprise Applications Customers: 6500
No. of Happay Cloud Customers: x
No. of Happay Cloud Subscribers: 2 000 000
Happay serves 6500+ across 40+ industry verticals. Some of the Happay customers are Aditya Birla Retail Ltd., Health & Glow, IBIBO Group, Uber, Urban Ladder, OYO Rooms, V Guard, and Unnati NGO.
Happay Market Opportunities, M&A and Geo Expansions
Happay expanded its operations into North America, Brazil, Mexico and Middle East markets, as it continues to explore more regions with its platform.
Happay Risks and Challenges
Ramesh Iyer joins Happay as President and Chief Revenue Officer, and brings with his industry expertise, courtesy his previous stint as the Managing Director, India, SAP Concur.
Happay Ecosystem, Partners, Resellers and SI
Happay partnered with global ride-hailing giant Uber to enable business travelers to auto-expense their rides. This partnership involves the integration of ‘Uber for Business’ with Happay, enabling auto-population of Uber ride data into Happay. Under this partnership, employees using the Happay expense management solution could port their bills directly from the Uber app itself. They can link their Happay account with Uber App and port their trip and bill details directly from Uber App. This provided a seamless experience to the end-user. For corporates using Happay, this partnership helped them gain visibility and thereby realize cost savings on ground transportation.
Happay Cloud Infrastructure Insights
Subscribe to read more about:
- Happay Public Cloud and Infrastructure (IaaS)
- Happay Platform (PaaS)
- Happay Application Delivery
- Happay Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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