Happay Strengths, Domain Expertise, and Key Differentiators
Happay is a Business Spend Management Automation based in India. Their cloud-based platform leverages modern technologies such as AI and Machine Learning to help businesses automate their expenses and payments, boost cost savings, achieve policy compliance, and get rich insights into corporate spending. By using Happay’s AI-powered policy and approval engine, managers and finance teams could approve expense claims, control leakage, and ensure compliance. Direct partnership with banks coupled with custom configuration feature enables the HR and finance team to implement digital reimbursements as per policies of the organization. Happay can be recognized as highly flexible and full-stack payment and expense management platform, with an elegant and intuitive user interface and deep integrations with Payment, Banking, and Enterprise systems.
Happay Recent Developments
In April 2020, the all-in-one expense management solutions company Happay launched EPIC - a premium corporate card designed specifically to suit the needs of startups. With EPIC, startups were able to get dedicated physical and unlimited virtual cards to streamline AWS payments, digital ad spends, and make one-time or recurring SaaS software payments. Moreover, with pre-spend control, analytics, and integrations, it gave organizations a spending round-up on their fingertips.
In 2019, Happay launched a new Invoice Processing Solution to help corporates manage their Accounts Payable process. With Happay Invoice, corporates can process, approve, and pay vendor invoices using a single platform - digitally and effortlessly. The product is built using insights and feedback from CFOs and AP teams across Happay’s customer base of 5500+ companies. Happay’s SuperVision which is part of the new Invoice Solution is an AI-driven tool that captures and digitizes invoices coming in from any source - using proprietary OCR technology and auto-fetch APIs. It also verifies and validates the vendor details, runs policy checks on the invoices, and makes them ready for payment.
Happay Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Happay applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Happay and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Happay Expense customers.
Happay Overview
Ownership: - x
Number of Employees: 350
Functional Markets: ERP Financial Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith Based Nonprofit, Youth and Elderly Care Nonprofit, Special Cause Nonprofit, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
Happay Key Enterprise and Cloud Applications
Happay Expense
Happay Revenues, $M:
| Type/Year | 2018 | 2019 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Happay Revenue Breakdown By Type, $M:
| Type | License | Services | Hardware | Support & Maintenance | SaaS |
|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Happay Enterprise Applications Revenues By Functional Markets, $M:
Happay Enterprise Applications Revenues By Verticals, $M:
Happay Revenues By Region, $M
| Region | % of Total Revenues | 2019 Total Revenues, $M | 2019 Enterprise Applications Revenues, $M | 2019 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Happay Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Happay Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Happay Customers
No. of Happay Customers: 6000
No. of Happay Enterprise Applications Customers: 6000
No. of Happay Cloud Customers: x
No. of Happay Cloud Subscribers: x
Happay has over 6000 businesses that are managed through the Happay platform. Some of the customers are Aditya Birla Retail Ltd., Health & Glow, IBIBO Group, Uber, Urban Ladder, OYO Rooms, V Guard, and Unnati NGO.
Happay Market Opportunities, M&A and Geo Expansions
Happay expanded its operations into North America, Brazil, Mexico and Middle East markets, as it continues to explore more regions with its revolutionary platform.
Happay Risks and Challenges
Ramesh Iyer joins Happay as President and Chief Revenue Officer, and brings with his industry expertise, courtesy his previous stint as the Managing Director, India, SAP Concur.
Happay Ecosystem, Partners, Resellers and SI
Happay has partnered with global ride-hailing giant Uber to enable business travelers to auto-expense their rides. This partnership involves the integration of ‘Uber for Business’ with Happay, enabling auto-population of Uber ride data into Happay. Under this partnership, employees using the Happay expense management solution could port their bills directly from the Uber app itself. They can link their Happay account with Uber App and port their trip and bill details directly from Uber App. This provided a seamless experience to the end-user. For corporates using Happay, this partnership helped them gain visibility and thereby realize cost savings on ground transportation.
Happay Cloud Infrastructure Insights
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- Happay Public Cloud and Infrastructure (IaaS)
- Happay Platform (PaaS)
- Happay Application Delivery
- Happay Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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