InsightSquared Among Cloud Top 500

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InsightSquared Strengths, Domain Expertise, and Key Differentiators

InsightSquared delivers simple business analytics for companies of any size. Unlike traditional Business Intelligence (BI) solutions, with InsightSquared companies will be up and running within 48 hours and have immediate access to over 300+ Sales, Marketing, Finance&Support reports. InsightSquared helps revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs.

InsightSquared Recent Developments

In 2019 InsightSquared had several releases such as: new AI-powered forecasting, its new forecasting capability. AI Forecast provides a monthly or quarterly sales forecast powered by the company’s robust machine learning algorithms tuned for your business. Additional releases include InsightSquared’s integrated Customer Success Solution which provides the customer success function with predictive capabilities, reports, and pre-built dashboards. This enables customer success teams to view overall SaaS metrics, manage churn, and forecast renewals.

The company also announced the Demand Unit Waterfall Dashboard based on the SiriusDecisions framework measuring demand using buying groups. It measures volume, velocity, and conversion of a pipeline for groups of buyers versus individual leads. Other new InsightSquared capabilities include additional insights such as pipeline velocity, an improved interface for business users, and the ability to access data via APIs.

In August 2018, InsightSquared expanded its product to include marketing analytics with a new suite of dashboards aimed at helping marketers better measure, understand, and optimize marketing performance and its alignment with sales goals. Unlike other marketing analytics solutions, InsightSquared designed its marketing analytics for the business user rather than the technical user, enabling streamlined business decision-making based on data.

InsightSquared Mergers and Acquisitions (M&A) Activities

In 2019, InsightSquared acquired Olono. The acquisition solidifies InsightSquared’s position as the vendor of choice for revenue operations professionals who want to equip go-to-market teams with a suite of integrated tools to help businesses make better decisions to drive predictable growth.

InsightSquared Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying InsightSquared applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of InsightSquared and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified InsightSquared, customers.

InsightSquared Key Enterprise and Cloud Applications

InsightSquared,

InsightSquared Revenues, $M:

Type/Year20182019YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

InsightSquared Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

InsightSquared Revenues By Region, $M

Region% of Total Revenues2019 Total Revenues, $M2019 Enterprise Applications Revenues, $M2019 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

InsightSquared Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

InsightSquared Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified InsightSquared Customers


No. of InsightSquared Customers: 800

No. of InsightSquared Enterprise Applications Customers: 800

No. of InsightSquared Cloud Customers: x

No. of InsightSquared Cloud Subscribers: 20000


InsightSquared helps over 20,000 business leaders to maximize sales performance, increase team productivity, and close more deals. Among its customers are: UserIQ, Catalant, Docker, Engagio, Industrial Training International, BrightPearl, Objective Paradigm, Vorsight, Apperian, Jama Software, Bauer Consulting Group, M7 Staffing&Business Solutions, Kranect, Registry of Physician Specialists, Links Recruitment, Hobson Associates, I-Technology Recruitment, Hiregy, Vertek Solutions, Professional Staffing Group, Morton Consulting, The Bowdoin Group, Wavelength International, HireMinds, Bayside Solutions and many others.

InsightSquared Market Opportunities, M&A and Geo Expansions

In June 2019, the company unveiled several new solutions focused on helping revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence that drives predictable growth.

In May 2018, InsightSquared, provider of revenue intelligence solutions for growing businesses, closed $23 million in Series D funding, led by Tola Capital. Existing investors Accomplice, Draper Fisher Jurvetson, Two Sigma and NextView also participated in the round. InsightSquared released Sales Pipeline Analytics for Salesforce on the Salesforce AppExchange. The free application offers comprehensive sales pipeline visibility for data-driven sales managers, allowing them to instantly visualize pipeline history, measure pipeline value by sales stage and quantify pipeline growth. By pulling historical data from Salesforce, Sales Pipeline Analytics instantly produces shareable sales reports that empower sales leaders to build stronger pipelines and improve company-wide communication.

InsightSquared Risks and Challenges

InsightSquared needs to better differentiate itself in an increasingly cluttered Cloud-based BI market dotted with rivals that have snared hundreds of millions of dollars in financing each.

InsightSquared Ecosystem, Partners, Resellers and SI

InsightSquared has a partnership with LinkedIn to integrate InsightSquared with LinkedIn Sales Navigator. The integration provided data on the critical actions taken by a sales team to help them reach peak performance. Users can view LinkedIn Sales Navigator information alongside sales analytics within existing InsightSquared reports.

InsightSquared Cloud Infrastructure Insights

Subscribe to read more about:

  • InsightSquared Public Cloud and Infrastructure (IaaS)
  • InsightSquared Platform (PaaS)
  • InsightSquared Application Delivery
  • InsightSquared Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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