Kronos Incorporated

297 Billerica Road

Chelmsford, MA, 1824, USA

+1 978-250-9800

http://www.kronos.com

53

Recent Developments

In 2016 Kronos acquired Empower Software Solutions, which specializes in HCM apps with over 1,000 customers mostly small firms. Kronos Cloud has secured over 17,000 customers, compared with 15,000 last year. Exceeded $1B in annual revenue, 2014. Acquired TimeLink in 2013. Acquired SaaShr.com in 2012.

Kronos Incorporated Key Enterprise & Cloud Applications

Kronos Workforce Central, Kronos Workforce Ready

SCORES Analysis

Kronos Incorporated Strengths

For decades, Kronos has been the dominant player in the workforce management market with tens of thousands of companies running its scheduling, time and attendance, labor activity absence management, human resources and payroll applications to measure and improve productivity on a global scale. Its foray into Cloud delivery of such products has been equally impressive.

 

In May 2016 more than 18,000 organizations have either purchased or migrated to Cloud-based workforce management and human capital management applications from Kronos. By comparison, the figure stood at 12,000 in June 2014, 10,000 by end of 2013, and 6,000 by end of 2012. More than half of its customers are on Kronos Cloud, suggesting its successes in selling Cloud offerings into new customers as well as existing clients moving quickly to migrate to the Cloud. Some of these customers now have tens of thousands of users running Kronos Cloud, including one that signed a multi-year SaaS deal worth $22 million in 2015.

 

The impetus behind the steep ramp was the 2012 acquisition of SaaShr, a Cloud-based HCM applications vendor that made its name by delivering HR, payroll and workforce management applications through different channels, including private-label products for other ISVs, Business Process Outsourcers and other partners. The use of such reseller partners has broadened Kronos’ reach, winning Cloud customers that normally would have been considered costly and difficult to sell into using its own sales resources. In other cases, Kronos has been able to migrate many of its small and midsized customers to its Cloud products, allowing them to add additional modules at an attractive price point.

 

Kronos offers Workforce Ready in the Kronos Cloud for small and midsize businesses. For enterprise customers, it makes its flagship product Workforce Central available in the Kronos Cloud.

 

In May 2013 Kronos struck a partnership with SuccessFactors, an SAP company, to resell its Cloud-based workforce management applications into the latter’s installed base of 5,000 customers. Similar to the private-labeling approach of SaaShr, the deal with SuccessFactors underscores the power of the Kronos-inside strategy, which has grown to be the standard bearer in the workforce management market after a stellar track record that began when it was founded in 1977 as a time clock developer. Since then, Kronos hit one major milestone after another first posting $2 million in revenues in 1981, followed by $120 million in 1995 and half a billion dollars in 2005. In 2014 Kronos exceeded an annual run-rate of $1 billion.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Kronos Incorporated Revenues, $M:

Type/Year20112012201320142015YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Kronos Incorporated Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Kronos Incorporated Revenues By Region, $M

Region% of Total Revenues2015 Total Revenues, $M2015 Enterprise Applications Revenues, $M2015 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
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Kronos Incorporated 2015 Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Kronos Incorporated Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Kronos Incorporated Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Kronos Incorporated Risks

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  • Ability to handle internal and external risk and challenges

Kronos Incorporated Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Kronos Incorporated Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).




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