Lifesize, Inc. Strengths, Domain Expertise, and Key Differentiators
Lifesize is a video and audio telecommunications company in the United States which provides high definition video conferencing endpoints and accessories, touchscreen conference room phones, and a cloud-based video collaboration platform.
Lifesize product portfolio includes high definition endpoints and accessories, NATfirewall traversal, touchscreen conference room phones, ISDN gateways, Multipoint Control Units, and management systems, as well as mobile video conferencing software and a cloud-based IaaS offering for video conferencing. Lifesize also offers a recording and sharing service called Lifesize Cloud Amplify.
Lifesize, Inc. Recent Developments
"In February 2021, Lifesize declared that its board of directors has appointed 30-year communications technology industry leader Kim Niederman as its new chief executive officer, effective immediately. Niederman will succeed Craig Malloy, one of the company’s original founders, who returned to the company as CEO in 2014.
In March 2020 Lifesize launched free, unlimited video conferencing for all organizations worldwide in response to the COVID-19 health crisis and swift rise of remote work. Soon thereafter, the company launched a Rapid Response program designed to help organizations enable work-from-home contact center agents in 48 hours or less via its CxEngage cloud solution."
Lifesize, Inc. Mergers and Acquisitions (M&A) Activities
"In August 2020, Lifesize declared the acquisition of Kaptivo, a digital collaboration solutions company. With the addition of Kaptivo, Lifesize further expands its portfolio of cloud-based unified communications and collaboration (UCC) solutions for contact centers, video conferencing, and meeting rooms with a new suite of advanced collaboration tools.
In March 2020, Marlin Equity Partners (“Marlin”), declared that it has acquired Lifesize, a global innovator of video collaboration and meeting productivity solutions, and combined it with Serenova, an existing Marlin portfolio company. The combination brings together two market leaders to create a single unified communications provider that serves more than 10,000 customers worldwide. Lifesize and Serenova will unite to offer a complementary suite of best-in-class, cloud-based solutions for live business communications. The combined company will be headquartered in Austin, Texas."
Lifesize, Inc. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Lifesize, Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Lifesize, Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Lifesize Cloud, Lifesize Icon Series, Lifesize Phone HD customers.
Lifesize, Inc. Overview
Ownership: - Marlin Equity Partners
Number of Employees: 900
Functional Markets: Collaboration, CRM, HCM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K473, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Lifesize, Inc. Key Enterprise and Cloud Applications
Lifesize Cloud, Lifesize Icon Series, Lifesize Phone HD
Lifesize, Inc. Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Lifesize, Inc. Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Lifesize, Inc. Enterprise Applications Revenues By Functional Markets, $M:
Lifesize, Inc. Enterprise Applications Revenues By Verticals, $M:
Lifesize, Inc. Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Lifesize, Inc. Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Lifesize, Inc. Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Lifesize, Inc. Customers
No. of Lifesize, Inc. Customers: 15000
No. of Lifesize, Inc. Enterprise Applications Customers: x
No. of Lifesize, Inc. Cloud Customers: 15000
No. of Lifesize, Inc. Cloud Subscribers: x
Lifesize has 15,000 customers. Among Lifesize customers are Abu Dhabi University, Activision, Akamai, Akelius, Alpha, ARRI, Atlassian, Barrow County School System, Bateman, BBVA, Broward College, BWB, Calit2, Care Flight, Case Western Reserve University, Century 21 - Arizona Foothills, CHU Bordeaux, CiranCity of Jackson, Clear Channel, Comfort Company, Dedagroup, eBay, El Mercurio, EPC Groupe, Epson, ESU 10, Etic, Fannie Mae, Feros Care, Forest Lake Academy, GlaxoSmithKline, Global Leadership Foundation, Globe University, Goodbaby, Gordon County Schools, Heaven Hill Brands, Hitachi, HM Prison Service, Holiday Coast Credit Union, Houston Transtar, HULT, Institute of Chartered Accountants in England and Wales (ICAEW), Idaho Fish and GameImplant Seminars, Jacobs and many others.
Lifesize, Inc. Market Opportunities, M&A and Geo Expansions
In June 2021, Lifesize declared significant updates to its comprehensive cloud contact center and collaboration suite as part of its Spring 2021 product release cycle. New capabilities for the Lifesize CxEngage cloud contact center platform focused on extending channels for digital engagement, boosting agent productivity, and enabling supervisors with better evaluation and coaching. Customers can now initiate two-way WhatsApp conversations with the contact center, making it the newest channel on which agents can instantly reply to customer issues. CxEngage also now features a new type of capacity rule that defines the percentage of an agent’s capacity allocated to each type of interaction, thereby boosting agent productivity.
""In June 2020 Lifesize introduced native integration with the Alexa for a Business intelligent assistant from Amazon Web Services (AWS), empowering Lifesize customers to tap into productivity-enhancing, voice-activated controls via their existing Lifesize meeting room systems, without requiring additional hardware. As part of the launch, Lifesize and AWS will offer 90 days of complimentary service for joint customers to trial Lifesize with Alexa for Business.
In February 2020 Lifesize named SYNNEX Corporation (NYSE: SNX), business process services company, as its master agent, with service provider Connection becoming the first agent under the restructured relationship. The updated relationship is indicative of Lifesize’s official shift toward a partner commission-centric model in the U.S., which will begin to take effect in phases for distributors, resellers and managed service providers (MSPs) in the geography starting March 2020. Under the new arrangement, partners operating through SYNNEX and other Lifesize master agents receive industry-leading commissions on meeting room system hardware, including Lifesize Rooms-as-a-Service, as well as on upgrades, cloud video conferencing service licenses and renewals.
In January 2020 Lifesize declared a new distribution partnership with Tech Data, to more effectively deliver Lifesize meeting room systems and video conferencing services to a broader portion of the Australia and New Zealand region.
In December 2019 Lifesize launches Rooms-as-a-Service effort to court video conferencing, meeting room customers (The Rooms-as-a-Service plan starts for $99 per room per month and is available in the U.S. and Europe.)
In September 2019 Lifesize declared the opening of a new office in Frankfurt am Main along with two key regional leadership hires: Martin Bauer as country manager of DACH and Dr. Dirk Fischer as a regional sales manager. Lifesize has also opened a new office at THE SQUAIRE, a popular Frankfurt business center. Its central location and proximity to Frankfurt are Main International Airport allows Lifesize to serve partners and customers of all sizes and industries across the entire DACH region.
In July 2019 Lifesize has signed a distribution partnership agreement with COMM-TEC. Under the new agreement, more than 3000 resellers in Germany, Austria, and Switzerland (DACH) will be able to offer Lifesize meeting room systems and cloud services to their customers starting August 1, 2019.
In April 2019 Lifesize declared it has surpassed $100 million in bookings with an 80 percent compound annual growth rate (CAGR) for annual recurring revenue (ARR) over the last four years.""
"In June 2020 Lifesize introduced native integration with the Alexa for a Business intelligent assistant from Amazon Web Services (AWS), empowering Lifesize customers to tap into productivity-enhancing, voice-activated controls via their existing Lifesize meeting room systems, without requiring additional hardware. As part of the launch, Lifesize and AWS will offer 90 days of complimentary service for joint customers to trial Lifesize with Alexa for Business.
In February 2020 Lifesize named SYNNEX Corporation (NYSE: SNX), business process services company, as its master agent, with service provider Connection becoming the first agent under the restructured relationship. The updated relationship is indicative of Lifesize’s official shift toward a partner commission-centric model in the U.S., which will begin to take effect in phases for distributors, resellers and managed service providers (MSPs) in the geography starting March 2020. Under the new arrangement, partners operating through SYNNEX and other Lifesize master agents receive industry-leading commissions on meeting room system hardware, including Lifesize Rooms-as-a-Service, as well as on upgrades, cloud video conferencing service licenses and renewals.
In January 2020 Lifesize announced a new distribution partnership with Tech Data, to more effectively deliver Lifesize meeting room systems and video conferencing services to a broader portion of the Australia and New Zealand region.
In December 2019 Lifesize launches Rooms-as-a-Service effort to court video conferencing, meeting room customers (The Rooms-as-a-Service plan starts for $99 per room per month and is available in the U.S. and Europe.)
In September 2019 Lifesize announced the opening of a new office in Frankfurt am Main along with two key regional leadership hires: Martin Bauer as country manager of DACH and Dr. Dirk Fischer as a regional sales manager. Lifesize has also opened a new office at THE SQUAIRE, a popular Frankfurt business center. Its central location and proximity to Frankfurt are Main International Airport allows Lifesize to serve partners and customers of all sizes and industries across the entire DACH region.
In July 2019 Lifesize has signed a distribution partnership agreement with COMM-TEC. Under the new agreement, more than 3000 resellers in Germany, Austria, and Switzerland (DACH) will be able to offer Lifesize meeting room systems and cloud services to their customers starting August 1, 2019.
In April 2019 Lifesize announced it has surpassed $100 million in bookings with an 80 percent compound annual growth rate (CAGR) for annual recurring revenue (ARR) over the last four years."
Lifesize, Inc. Risks and Challenges
In this period of a world pandemic, the market needs a consistent solution for collaboration that works on multiple devices. This could be a key to future success for the company.
Lifesize, Inc. Ecosystem, Partners, Resellers and SI
"Lifesize's worldwide headquarters is located in Austin, Texas. Its Europe, Middle East, and Africa regional office are located in Munich, Germany. Lifesize has around 1700 channel partners.
In June 2020 Lifesize and Serenova, (contact center-as-a-service (CCaaS) provider), will be operating under the Lifesize brand, effective. The unified company name is part of a rebranding initiative stemming from the companies’ previously announced merger and long-term strategy to serve the enterprise communications market with a complementary suite of scalable cloud-based solutions.
In May 2020 Serenova and Lifesize stepped into a new vendor partnership with Tradewinds Technology Brokerage, the Australia and New Zealand division of master agent Telarus. As part of the partnership, Tradewinds’ extensive network of agents will have the ability to offer enterprise-grade, secure cloud contact center, and video conferencing services to organizations across ANZ."
Lifesize, Inc. Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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