Linkedin Among Apps Top 500

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Linkedin Recent Developments

Professional network magnet attracts 433 million members, plenty of eyeballs, religious following among recruiters and staffing firms. In June 2016, it agreed to be acquired by Microsoft for $26.2 billion.

Linkedin Key Enterprise & Cloud Applications

Linkedin Talent Solutions,

SCORES Analysis

Linkedin Strengths

Leveraging its widely popular social network, LinkedIn has emerged as a major force in the HCM applications market offering an increasing number of talent management products designed for corporate recruiters and professional users. LinkedIn Corporate Solutions include the following six products: LinkedIn Recruiter, Job Slots, LinkedIn Referral Engine, LinkedIn Recruitment Media, LinkedIn Career Pages and LinkedIn Talent Pipeline.

All of them are tightly integrated into its Cloud-based platform that serves up profiles of over 400 million members as well as their daily interactions among themselves resulting in 109 billion page views in 2014. The sheer number of LinkedIn members provides corporate recruiters with unprecedented access to the so-called passive candidates(who represent 80% of its membership) as well as those actively looking for new career opportunities.

What that boils down to is LinkedIn becoming a huge candidate pool that constantly recycles itself as new hires turn into experienced employees, who eventually become retirees vacating positions that will be filled by a new batch of hires. The network effect, which is based on tripling its members from 90 million in 2010 to 400 million in 2015, now stands as one of the most potent weapons for LinkedIn to create and sell new and existing HCM solutions to recruiters, HR managers, or anyone involved in career development. Net revenue from its Talent Solutions increased $549.5 million, which is comprised of increases in Hiring of $442.0 million and Learning & Development (recent acquisition of of $107.4 million.

Net revenue from its Marketing Solutions increased $126.8 million primarily due to Sponsored Content from its field sales and self-service channels, and to a lesser extent, revenue from products related to its acquisition of Bizo.

Net revenue from its Premium Subscriptions increased $95.9 million primarily due to the increase in revenue from its Sales Solutions products, which include Sales Navigator.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Linkedin Revenues, $M:

Type/Year 2015 2016 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Linkedin Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Linkedin Revenues By Region, $M

Region % of Total Revenues 2016 Total Revenues, $M 2016 Enterprise Applications Revenues, $M 2016 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Linkedin Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Linkedin Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Linkedin Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Linkedin Risks

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  • Ability to handle internal and external risk and challenges

Linkedin Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Linkedin Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


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