Magento Among Apps Top 500

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Magento Recent Developments

eBay Enterprise acquired AffiliateTraction for affiliate marketing services.

Magento M&A Activities

Hillhouse Capital made a $250 million investment in Magento in 2017.

Magento Key Enterprise & Cloud Applications

Magento Enterprise Cloud Edition,

SCORES Analysis

Magento Strengths

Magento Commerce works hand in hand with retailers, brands and branded manufacturers across B2C and B2B industries to successfully integrate digital and physical shopping experiences.

In addition to its flagship open source eCommerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions including in-store, retail associate and order management technologies.

In April 2016, Magento launched Magento Enterprise Cloud Edition, a Platform-as-a-Service (PaaS) environment for its flagship Magento 2.0 digital commerce platform.

Magento Enterprise Cloud Edition runs on Amazon Web Services (AWS) Cloud and is built to power innovative e-commerce experiences with the rapid deployment of fully customizable, secure and scalable Web storefronts, combined with a leading hosting and managed services infrastructure.

It's a first-of-its-kind in-market solution and a major differentiator in the broader Magento product portfolio.

In April 2016, it also launched its next-generation commerce applications marketplace, Magento Marketplace.

The Magento Marketplace introduces a new vetting process that includes a technical, marketing and business value review, which ensures that merchants only buy high quality technologies from the most trusted developers in the Magento ecosystem.

In January 2016, Magento launched Magento Commerce Order Management (COM) designed to enable merchants and global brands to optimize online order fulfillment and deliver best in class omnichannel experiences.

The solution sits at the core of retail distribution, connecting supply- and demand- side channels, gathering information from each to facilitate choices and optimize the profitability for each individual order.

Furthermore, the product integrates with third party webstore platforms such as IBM WebSphere Commerce and Demandware.

Magento Commerce Order Management is currently live with several global brands including Brown-Forman, Dyson, iRobot, Tous and others.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Magento Revenues, $M:

Type/Year 2015 2016 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Magento Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Magento Revenues By Region, $M

Region % of Total Revenues 2016 Total Revenues, $M 2016 Enterprise Applications Revenues, $M 2016 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Magento Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Magento Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

Don't Miss our Customer Database

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Magento Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Magento Risks

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  • Ability to handle internal and external risk and challenges

Magento Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Magento Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


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