Mailchimp Strengths, Domain Expertise, and Key Differentiators
Mailchimp is a marketing automation platform and email marketing service. They empower millions of customers around the world to start and grow their businesses with their smart marketing technology, support, and inspiring content. The company has remained owned by its co-founders and has not accepted venture capital funds.
Mailchimp Recent Developments
In May 2020, Mailchimp helped small businesses get online quickly during the COVID‑19 crisis with custom domains free for 5 years along with their free website builder. Users could search for and obtain their free custom domain, like .com, .co, .net, etc.
In April 2020, Mailchimp invested up to $100M that helped drive new and ongoing business for their small business customers through price discounts, product upgrades, add-ons, and more. This included $10 million worth of Mailchimp service for existing customers who wanted to continue using Mailchimp’s platform but needed some financial support during the period and offered three months of free Standard service for nonprofit and public service organizations responding to the COVID-19 crisis.
In October 2019, Mailchimp launched the ability to purchase domains and build websites for free. Since then, they have made significant improvements to the features and how they tie into their marketing platform. Mailchimp offered consumers the ability to search for and buy .coms outside of the app directly on Mailchimp.com.
Mailchimp Mergers and Acquisitions (M&A) Activities
In September 2021, Intuit has agreed to acquire Mailchimp. The planned acquisition of Mailchimp for approximately $12 billion in cash and stock advances Intuit’s mission of powering prosperity around the world, and its strategy to become an AI-driven expert platform.
In May 2020, Mailchimp has acquired BigTeam, a feedback management platform for small businesses, startups, entrepreneurs, and growing brands, to continue improving our survey tools and marketing technology for small businesses.
In April 2020, Mailchimp acquired Reaction Commerce, an open source e-commerce solution, to continue to improve marketing technology for small businesses, developers, and e-commerce partners. In 2013, Reaction Commerce team has built a popular open source software offering for enterprise retailers and developers to customize their own scalable e-commerce experiences.
In March 2020, Mailchimp acquired Courier Media, a London-based media company and Mailchimp partner. Courier produces a bi-monthly magazine and newspaper full of educational and inspirational content for modern entrepreneurs and small businesses, as well as a newsletter, podcast, and events. Mailchimp provided Courier with resources to help make more content available in more places to more people. Their team continued to operate independently out of London and remained a separate entity in order to focus on what they’re already doing so well.
In June 2019, Mailchimp acquired Atlanta-based startup Sawa. Sawa is an automated graphic design platform that instantly and beautifully assembles its customers’ photos, logos, and copies into design assets that adhere to their brand standards. Sawa has built a great product, which attracted some impressive customers in a short period of time. As part of this acquisition, Sawa’s founder, Francis Tao was hired to help integrate Sawa’s technology into Mailchimp and create a seamless experience for customers.
Mailchimp Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Mailchimp applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Mailchimp and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified MailChimp Marketing Automation customers.
Ownership: - x
Number of Employees: 1200
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction and Real Estate, Consumer Packaged Goods, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil, Gas and Chemicals, Professional Services, Retail, Transportation, Utilites,
Mailchimp Key Enterprise and Cloud Applications
MailChimp Marketing Automation
Mailchimp Revenues, $M:
|Type/Year||2019||2020||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Mailchimp Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Mailchimp Enterprise Applications Revenues By Functional Markets, $M:
Mailchimp Enterprise Applications Revenues By Verticals, $M:
Mailchimp Revenues By Region, $M
|Region||% of Total Revenues||2020 Total Revenues, $M||2020 Enterprise Applications Revenues, $M||2020 Cloud Applications Revenues, $M|
Mailchimp Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Mailchimp Customers - Breakdown by Geo, Size, Vertical and Product
No. of Mailchimp Customers: 800000
No. of Mailchimp Enterprise Applications Customers: 800000
No. of Mailchimp Cloud Customers: 800000
No. of Mailchimp Cloud Subscribers: 14 million
Mailchimp has 14 million users global, 2.4 million monthly active users and 800,000 paid customers.
Mailchimp Market Opportunities, M&A and Geo Expansions
In 2020, the global email marketing market was valued at $7.5 billion and is expected to increase to $17.9 billion by 2027.
Mailchimp Risks and Challenges
MailChimp's approach to GDPR is both inflexible and constrained.
Mailchimp Ecosystem, Partners, Resellers and SI
Mailchimp has a trusted community of partners and markets. With exclusive benefits and insights, partners are equipped to better serve our mutual customers and grow their business. Mailchimp has over 800 partners.
Mailchimp Cloud Infrastructure Insights
Subscribe to read more about:
- Mailchimp Public Cloud and Infrastructure (IaaS)
- Mailchimp Platform (PaaS)
- Mailchimp Application Delivery
- Mailchimp Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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