Marin Software Recent Developments
In June 2018 Marin Software unveiled MarinOne, the next generation of its cross-channel advertising platform. MarinOne enables the integrated management of search and social advertising, delivering significant incremental performance gains over traditional single-channel management tools. The MarinOne platform enables marketers to integrate all digital advertising data into one central platform, align campaigns across publishers to maximize ROI, and amplify publisher tools to drive the best possible performance. Marin Software’s State of Digital Advertising Report, a study of more than 500 senior performance marketers, details a complicated search and social landscape for marketers in 2018. The study, also released today, shows that marketers plan to increase their spending on both search and social channels this year with social emerging as the most popular advertising channel for the first time in the history of the study. An earlier study by Marin Software shows that customers who interact with both search and social channels are two-times more likely to convert, giving marketers more reasons to jointly manage these two critical marketing channels as they seek to maximize the returns from their online advertising investments. MarinOne will be offered at a flat platform fee, rather than using traditional pricing as a percentage of digital ad spend. This will reduce friction for customers bringing additional channels and data into the platform, providing marketers a cross-channel view of their advertising activities and marketing ROI.
Marin Software Overview
Ownership: - MRIN : NYSE
Employees: 433
Functional Market: Customer Relationship Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction and Real Estate, Consumer Packaged Goods, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil, Gas and Chemicals, Professional Services, Retail, Transportation, Utilities,
Marin Software Key Enterprise & Cloud Applications
Marin Software,
SCORES Analysis
Marin Software Strengths
Marin Software specializes in cloud-based digital advertising management applications allowing ad agencies to acquire additional customers and revenues. Its Revenue Connect module helps advertisers automate and streamline their ability to capture revenue data from a range of sources such as ad servers, analytics systems, CRM platforms, and third party databases. Other modules cover functions such as Campaign Management, Reporting and Analytics as well as Optimization, which helps advertisers manage bids across publishers. Since its founding in 2006, Marin has been growing rapidly by becoming a Cloud-based alternative to in-house systems commonly used by advertisers. Every day its applications manage 100 million campaigns and its extensive product portfolio now represents as much as 7 billion ad units. Marin Software released TV Sync as part of the Marin Social platform. TV Sync, powered by TVTY, is a revolutionary social advertising solution that leverages television, weather, and sports signals to power Facebook, Twitter and Instagram advertising campaigns, amplify reach, and drive consumer engagement across screens.
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- Key differentiators
- Domain Expertise
- Product portfolio
- Solution scope
Marin Software Revenues, $M:
| Type/Year | 2016 | 2017 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Marin Software Revenue Breakdown By Type, $M:
| Type | License | Services | Hardware | Support & Maintenance | SaaS |
|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Marin Software Enterprise Applications Revenues By Functional Markets, $M:
Marin Software Enterprise Applications Revenues By Verticals, $M:
Marin Software Revenues By Region, $M
| Region | % of Total Revenues | 2017 Total Revenues, $M | 2017 Enterprise Applications Revenues, $M | 2017 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Marin Software Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Marin Software Customers
No. of Customers: Subscribe
No. of Enterprise Applications Customers: Subscribe
No. of Cloud Customers: Subscribe
No. of Cloud Subscribers: Subscribe
Don't Miss our Customer Database
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- Reference wins across regions
- Customer Size segments
- Customer wins momentum
Marin Software Opportunities
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- Market Opportunities at the vertical and subvertical levels
- Mergers and Acquisitions (M&A), Funding
- Geo Expansions
Marin Software Risks
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- Ability to handle internal and external risk and challenges
Marin Software Ecosystem
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- Health of ecosystem
- Network Effects of BPO, ISV, SI
- VAR Partners
- Direct vs Indirect sales
Marin Software Cloud Infrastructure Insights
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- Cloud Infrastructure (IaaS)
- Cloud Platform (PaaS)
- Cloud Application delivery (SaaS)
- Data Center (Hosting)
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/https://www.appsruntheworld.com/offerings
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