Marin Software Strengths, Domain Expertise, and Key Differentiators
Marin Software platform serves as an integration point for advertising performance, sales and revenue data, allowing advertisers to connect the dots between advertising spend and revenue outcomes. Through an intuitive interface, it enables customers to simultaneously run large-scale digital advertising campaigns across multiple publishers and channels, making it easy for marketers to create, publish, modify and optimize campaigns.
Marin Software Recent Developments
In 2021, Marin Software partnered with CitrusAd's Digital Retail Media Platform. The partnership will allow brands to easily manage and optimize sponsored products and display ads through Marin. CitrusAd, will offer Marin customers access to its full suite of products, available through its eCommerce Platform.
Marin Software launched MarinOne, the next generation of its cross-channel advertising platform. MarinOne enables the integrated management of search and social advertising, delivering significant incremental performance gains over traditional single-channel management tools. The MarinOne platform enables marketers to integrate all digital advertising data into one central platform, align campaigns across p ublishers to maximize ROI, and amplify publisher tools to drive the best possible performance.
Marin Software Mergers and Acquisitions (M&A) Activities
In November 2019, Marin Software sold its Perfect Audience business unit to SharpSpring, Inc. SharpSpring is a global provider of affordable marketing automation delivered via a cloud-based, Software-as-a-Service (SaaS) platform.
Marin Software Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Marin Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Marin Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified MarinOne Platform customers.
Marin Software Overview
Ownership: - NYSE:MRIN
Number of Employees: 162
Functional Markets: CRM,
Key Verticals: Banking and Financial Services, Communication, Higher Education, Specialty Insurance, Hospitality, Media, Professional Services, Retail,
Marin Software Key Enterprise and Cloud Applications
MarinOne Platform
Marin Software Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Marin Software Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Marin Software Enterprise Applications Revenues By Functional Markets, $M:
Marin Software Enterprise Applications Revenues By Verticals, $M:
Marin Software Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Marin Software Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Marin Software Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Marin Software Customers
No. of Marin Software Customers: x
No. of Marin Software Enterprise Applications Customers: x
No. of Marin Software Cloud Customers: x
No. of Marin Software Cloud Subscribers: x
Many of the world's largest interactive agencies and advertisers, rely on the Marin Software platform to manage more than $6 billion of annual marketing spend globally.
Among Marin Software customers are Microsoft, Ameriprise Financial, Lonely Planet, Hulu, Vistaprint, HSN, PayChex, Nestle, easyJet, ASDA, Philips, AutoTrader, Europcar, Adidas, Peugeot, hotels.com, Starwood, Razorfish, [email protected], University of Phoenix, Macy's, PriceGrabber, Salesforce.com, Symantec and Reply.
Marin Software Market Opportunities, M&A and Geo Expansions
Marin Software is mainly concentrated on the US market, leaving a large portion of the world unexplored. This presents an opportunity for future development, but also requires a new strategy and new investments.
Since December 2018, Marin Software went into agreement with Google, under which it receives revenue share payments based on customers' search advertising spend on Google.
Marin Software Risks and Challenges
Marin Software's business depends on the customers' continued willingness to manage advertising spending on their platform. The COVID-19 global pandemic has adversely affected, and is likely to continue to adversely affect on their business and operating results. Among other things, the COVID-19 global pandemic has caused and could continue to cause, many of their customers to reduce their purchases of the enterprise's products or to reduce the amount of digital advertising.
As of December 31 2020, Marin Software had a total of 162 employees, which was down from a total of 292 employees in December 2018, and a total of 229 employees in December 2019. The prospects of the company don't seem bright, as the company has incurred significant losses in each fiscal year since its incorporation in 2006, and its expected such losses to continue in the future.
To maintain and improve the competitive position, it must keep pace with the evolving needs of customers and continue to develop and introduce new modules, features and services in a timely and efficient manner. Currently it competes with large, well-established companies, such as Adobe Systems Incorporated, Facebook, Inc., Google Inc. (through its wholly owned subsidiary DoubleClick) and Kenshoo Ltd.
Marin Software Ecosystem, Partners, Resellers and SI
In June 2021, MarinOne Integrated with Instacart Ads. The provider of digital marketing software for performance-driven advertisers and agencies has added the ability to manage Instacart Ads to its flagship MarinOne platform. This integration makes it easier for brands to connect with customers directly at the point of sale.
The Company’s corporate headquarters are located in San Francisco, California, and the Company has additional offices in the following locations: Austin, Dublin, London, New York, Paris and Shanghai.
Marin primarily sells direct. Among its technology partners are: Adobe Analytics, Adform, Adplan, Boost Media, Call Rail, Convertro, DataLicious, Delacon, DialogTech, Ebay Enterprise, Ensighten, IBM, Sizmek, Tealium, Weborama and many others.
Marin Software Cloud Infrastructure Insights
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- Marin Software Public Cloud and Infrastructure (IaaS)
- Marin Software Platform (PaaS)
- Marin Software Application Delivery
- Marin Software Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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