Marketo Among Apps Top 500

901 Mariners Island Boulevard Suite 200

San Mateo, CA, 94404, USA

+1 650-376-2300


Marketo Recent Developments

Marketo was taken private by Vista Equity Partners for $1.8 billion in May 2016.

Marketo M&A Activities

Acquired by Vista in August 2016.

Marketo Key Enterprise & Cloud Applications


SCORES Analysis

Marketo Strengths

Marketo provides marketing software and solutions designed to help marketers master the art and science of digital marketing.

Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world through marketing automation and other cutting edge technologies. Spanning today's digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time.

Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation, a thriving network of more than 400 third-party solutions through its LaunchPoint ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. In 2014, sales to its existing customers represented almost two-thirds of its increased revenues, while net new accounts contributed the rest.

On a dollar basis, contributions to its net revenue gain from existing customers jumped from $17 million in 2013 to $31 million in 2014, while those from net new accounts stayed flat at $15 million despite from a smaller base (1000 in 2013 vs.

794 in 2014) during the period.

That suggested that Marketo has been able to sell a lot more to its existing customers, while fetching a higher premium from its net new accounts as well.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Marketo Revenues, $M:

Type/Year 2015 2016 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Marketo Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Marketo Revenues By Region, $M

Region % of Total Revenues 2016 Total Revenues, $M 2016 Enterprise Applications Revenues, $M 2016 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Marketo Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Marketo Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

Don't Miss our Customer Database

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Marketo Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Marketo Risks

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  • Ability to handle internal and external risk and challenges

Marketo Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Marketo Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


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