Omnitracs Strengths, Domain Expertise, and Key Differentiators
Omnitracs is a global pioneer of trucking solutions for all business models. Omnitracs’ more than 1,100 employees deliver software-as-a-service-based solutions to help over 14,000 customers manage nearly 1,100,000 assets in more than 70 countries. The company pioneered the use of commercial vehicle telematics 35 years ago and serves today as a powerhouse of innovative, intuitive technologies. Omnitracs transforms the transportation industry through technology and insight, featuring best-in-class solutions for compliance, safety and security, productivity, telematics and tracking, transportation management (TMS), planning and delivery, data and analytics, and professional services.
Omnitracs Recent Developments
In September 2019, Omnitracs completed the integration of recently acquired Blue Dot Solutions’ driver and mobile worker workflow technologies (formerly known as MilesAhead) into Omnitracs One, Omnitracs’ platform for enterprise-grade mobility. Omnitracs’ new workflow product family makes data more valuable through automated exchanges between the mobile worker, their supervisors and back-office operations teams. The Omnitracs One platform also enables real-time data exchange between multiple workflows as well as other systems within the enterprise, simplifying processes while providing a “single source of truth” for mobile data capture.
In February 2019, Omnitracs unveiled the latest in the company’s line of best-in-class, mobile communication and management devices aimed at enabling drivers to work anywhere, anytime using the latest LTE connectivity.
Omnitracs Mergers and Acquisitions (M&A) Activities
In May 2020, Omnitracs, VisTracks, a provider of device-agnostic, SaaS-based compliance solutions to the transportation and logistics industry. This acquisition builds on the Omnitracs One platform vision and further enhances the company’s device agnostic hardware and OEM strategy. It also extends Omnitracs’ reach into the SMB market by adding the VisTracks reseller community into the Omnitracs partner network. Through the acquisition, Omnitracs will add approximately 60,000 vehicles onto the Omnitracs One platform and will accelerate their hardware agnostic strategy by increasing the number of supported telematics devices by over 30.
In March 2019, Omnitracs acquired Blue Dot Solutions, a provider of cloud-based workflow software applications and platform solutions for the transportation industry. Omnitracs will integrate Blue Dot’s modern, cloud-native MilesAhead platform and product suite into Omnitracs One – the new, unified platform will offer the industry a solution with an unparalleled ability to improve the productivity, safety, flexibility, and scalability of overall fleet operations through seamless unified workflow experiences that feature modern user interfaces, visual presentation layers, and a high level of workflow configurability.
Omnitracs Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Omnitracs applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Omnitracs and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Omnitracs One customers.
Omnitracs Overview
Ownership: - Vista Equity Partners
Number of Employees: 1100
Functional Markets: Supply Chain Management,
Key Verticals: Consumer Packaged Goods, Distribution, Transportation,
Omnitracs Key Enterprise and Cloud Applications
Omnitracs One
Omnitracs Revenues, $M:
| Type/Year | 2018 | 2019 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Omnitracs Revenue Breakdown By Type, $M:
| Type | License | Services | Hardware | Support & Maintenance | SaaS |
|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Omnitracs Enterprise Applications Revenues By Functional Markets, $M:
Omnitracs Enterprise Applications Revenues By Verticals, $M:
Omnitracs Revenues By Region, $M
| Region | % of Total Revenues | 2019 Total Revenues, $M | 2019 Enterprise Applications Revenues, $M | 2019 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Omnitracs Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Omnitracs Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Omnitracs Customers
No. of Omnitracs Customers: 14000
No. of Omnitracs Enterprise Applications Customers: 14000
No. of Omnitracs Cloud Customers: x
No. of Omnitracs Cloud Subscribers: x
Omnitracs added over 1,100 new customers and expanded customer relationships in 2019, which was highlighted by its continued success with major carriers and technology companies, including Kenan Advantage Group, Covenant Transport Services, TireHub, and CalArk International.
Omnitracs’ more than 1,000 employees deliver software-as-a-service-based solutions to help over 14,000 customers manage nearly 1,100,000 assets in more than 70 countries.
Among Omnitracs customers are Swift Transportation, PepsiCo, Dayton Freight, Dupre Logistics, Bozzuto’s, Ace Endico, Allied Systems Holdings, Averitt Express, Carbon Express, Cargo Transporters, Davis Transfer Company, Fortune Transportation and many more.
Omnitracs Market Opportunities, M&A and Geo Expansions
Omnitracs expanded its technology portfolio and offerings through several initiatives in 2019, beginning with the acquisition of Blue Dot Solutions. The new offering, Omnitracs Drive, delivers a streamlined mobile user interface, improving efficiency and workflow for both drivers and dispatch. The acquisition, alongside a strategic partnership with Red Hat, resulted in the unveiling of the initial phase of Omnitracs One, a cloud-driven technology platform. In launching this open source platform, Omnitracs is delivering an API-driven ecosystem for the industry that will drive consistent and valuable innovations.
Omnitracs Risks and Challenges
Omnitracs is heavily relaying on revenue from services.
Omnitracs Ecosystem, Partners, Resellers and SI
Omnitracs has sales and distribution partnership agreements with the major wireless carriers supporting the U.S. and Canadian trucking industries.
Among its partners: InCube, Rasner Logistic Software, netLogistiK, ABAK-Az Crowe Ltd, Analitika, Alcis – Softwares para Logística, ALLCASH, MappointAsia Logistics Solutions Company Limited, BI-Technologies, Dariusz Siwek Logistics, Dexterity, Erredi ConsultingIN1GO Technologies Inc, Geovision Group, Krian-St, Listech, Logio, Market Motion Pty Ltd and many others.
Omnitracs Cloud Infrastructure Insights
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- Omnitracs Public Cloud and Infrastructure (IaaS)
- Omnitracs Platform (PaaS)
- Omnitracs Application Delivery
- Omnitracs Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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