Pendo.io, Inc. Strengths, Domain Expertise, and Key Differentiators
Pendo is a product cloud that provides user insight, user guidance and user communication for digital product teams. With Pendo, these product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in-app—all without requiring engineering resources. Pendo is also the producer of ProductCraft, a destination editorial site with insights by and for product leaders; and Pendomonium, a premier product conference.
Pendo.io, Inc. Recent Developments
In June 2020, Pendo partnered with Qualtrics. Combining the power of the two platforms means that customers can increase the response rate (a key business KPI), which will lead to better, more insightful data.
With the power of Qualtrics, product teams can better design, collect, analyze, and act on data at scale, with Pendo, product teams understand feature usage data, user onboarding status, customer revenue, and raw aptitude of product usage, combine the two platforms and we get more contextual surveys, better response rates, more insight into how the product is doing, and what to build next.
Pendo.io, Inc. Mergers and Acquisitions (M&A) Activities
In May 2019, Pendo acquired Receptive Software, a privately-held SaaS company based in Sheffield, the U.K. Founded in 2015, Receptive is product demand intelligence platform that helps B2B product managers and customer success teams to capture, prioritize, and report on customer feedback and feature requests, and communicate product roadmaps to multiple stakeholders.
Combined, Pendo and Receptive offer complete integrated platform unifying the tools product-led organizations need to make better product decisions, communicate product direction, and deliver better product experiences. features they would like to see added to their website.
Pendo.io, Inc. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Pendo.io, Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Pendo.io, Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Pendo Product Cloud customers.
Pendo.io, Inc. Overview
Ownership: - x
Number of Employees: 409
Functional Markets: Project Portfolio Management,
Key Verticals: Professional Services,
Pendo.io, Inc. Key Enterprise and Cloud Applications
Pendo Product Cloud
Pendo.io, Inc. Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Pendo.io, Inc. Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Pendo.io, Inc. Enterprise Applications Revenues By Functional Markets, $M:
Pendo.io, Inc. Enterprise Applications Revenues By Verticals, $M:
Pendo.io, Inc. Revenues By Region, $M
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 Enterprise Applications Revenues, $M||2019 Cloud Applications Revenues, $M|
Pendo.io, Inc. Direct vs Indirect sales
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Pendo.io, Inc. Customers - Breakdown by Geo, Size, Vertical and Product
No. of Pendo.io, Inc. Customers: 1570
No. of Pendo.io, Inc. Enterprise Applications Customers: x
No. of Pendo.io, Inc. Cloud Customers: x
No. of Pendo.io, Inc. Cloud Subscribers: x
Pendo have 1400 customers, including Zendesk, LexisNexis, Coupa, Gainsight, BMC, and Sprinklr, Mindbody, Gigamon, Paysafe, Performance Horizon Group Ltd, Pistor AG, R1 RCM, Raven Industries, Remedy Partners, UserTesting, Wrench Inc. and many others.
Annual bookings continue strong growth at a three-year annual growth rate of 133%. An 80 percent increase in net new logos tipped the customer count above 1400, including 170 new customers in the fourth quarter. 50% of Pendo revenue now comes from traditional (non-SaaS) enterprises.
Pendo.io, Inc. Market Opportunities, M&A and Geo Expansions
In March 2020, Pendo Lanch Pendo for Startups gives companies access to the product usage data that today’s investors consider alongside business metrics as they vet deals, as well as sentiment and guidance tools to improve product usage and adoption. These capabilities help early-stage companies overcome what CB Insights recently named the top reason startups to fail: failure to prove market need.
In October 2019, Pendo.io, the product cloud company raised $100 million in Series E funding to help companies become product-led. Sapphire Ventures led the round, with participation from new investors General Atlantic and Tiger Global, along with existing investors Battery Ventures, Meritech Capital, FirstMark, Geodesic Capital, and Cross Creek. Pendo has now raised $206 million and will use the new funds to accelerate global expansion and drive product development to meet the growing demand for software that makes digital products easier to use. The company’s valuation is now $1 billion.
In April 2019, Pendo launched Pendo VIA for Marketo, the first in a series of native guided adoption solutions designed to help companies accelerate onboarding, improve adoption, and govern the usage of enterprise apps. Pendo VIA for Marketo brings targeted, contextual learning and guidance inside the Marketo application to help enforce policies and best practices across distributed brands and business units and expand the power of Marketo beyond a few power users. Pendo VIA for Marketo also provides analytics for marketing operations teams to understand usage and identify skill gaps.
Pendo.io, Inc. Risks and Challenges
Maintaining in a very competitive market.
Pendo.io, Inc. Ecosystem, Partners, Resellers and SI
Alongside office moves in Herzliya, Israel, and Sheffield, UK, Pendo broke ground on a new headquarters in downtown Raleigh, set to open in early 2022. Pendo will occupy the top five floors of the building and have room for 1,000 employees.
Pendo.io, Inc. Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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