ProAlpha Business Solutions Among Cloud Top 500

An der Strusbek 8c

Ahrensburg, x, 22926, Germany

49 4102 803-0


ProAlpha Business Solutions Strengths, Domain Expertise, and Key Differentiators

The proALPHA Group specializes in ERP applications for midmarket primarily in German-speaking countries in Europe. The company offers proALPHA ERP, which provides materials management, production planning and control, planning and scheduling, fixed asset management, managerial accounting, personnel management, project management, document management, logistics, finance, and accounting, as well as other functions such as customer relationship management and supply chain management.

Despite the generally weak economy in Western Europe where it derives much of its business, the 21-year-old proALPHA has shown steady growth over the past four years. proALPHA ERP is client-server based and it has yet to articulate its Cloud strategy.

The majority of its customers are mid-sized companies in Germany and increased competition from SAP and others in the midmarket could leave proALPHA with no choice but to go upmarket. The key may well be boosting its international sales activities through more localization enhancements in order to help its German customers further their global expansion plans as well.

In March 2018, proALPHA released the new version of the comprehensive ERP solution proALPHA focuses on the international business of small and mid-sized manufacturing and trading companies. Version 7.1 comes with numerous new and extended functions, especially in accounting. Simulation options for multi-resource planning and comprehensive support of mobile warehouse and production logistics are further highlights. Pilot customers confirm that their upgrade to the new version went smoothly and that they have already seen significant process improvements and cost savings.

ProAlpha Business Solutions Recent Developments

In September 2018 proALPHA expands their Portfolio of Mobile Solutions with new reseller contract: proALPHA adds products of L-mobile to their product range of mobile software solutions.

Whether in warehouse logistics, sales, production or service: To effectively and intelligently connect processes in manufacturing companies, mobile data collection systems are becoming more and more important. These systems provide the ERP with information in real time, thus increasing its effectiveness as a control instance.

Now, proALPHA concluded a reseller contract with their long-term partner L-mobile solutions GmbH & Co.KG, a provider for mobile data collection systems. From now on, the ERP provider will sell selected products of L-Mobile under their own name and logo. This agreement is effective in the European Union and Switzerland. The mobile solutions of the software provider located in Sulzbach are already used by far more than 50 proALPHA customers.

The main fields of application are digitalized warehouse logistics, production as well as service management. The connection to proALPHA is implemented via an extensively standardized integration. proALPHA customers can now select more mobile solutions from the portfolio.

ProAlpha Business Solutions Mergers and Acquisitions (M&A) Activities

ProAlpha Merged with Alpha Business Solutions(ABS) in 2015.

ProAlpha Business Solutions Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying ProAlpha Business Solutions applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of ProAlpha Business Solutions and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified proALPHA, customers.

ProAlpha Business Solutions Key Enterprise and Cloud Applications


ProAlpha Business Solutions Revenues, $M:

Type/Year20172018YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

ProAlpha Business Solutions Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

ProAlpha Business Solutions Revenues By Region, $M

Region% of Total Revenues2018 Total Revenues, $M2018 Enterprise Applications Revenues, $M2018 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

ProAlpha Business Solutions Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

ProAlpha Business Solutions Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified ProAlpha Business Solutions Customers

No. of ProAlpha Business Solutions Customers: 2000

No. of ProAlpha Business Solutions Enterprise Applications Customers: 2000

No. of ProAlpha Business Solutions Cloud Customers: x

No. of ProAlpha Business Solutions Cloud Subscribers: 125000

The proALPHA customer base mainly includes medium-sized industrial, retail and service customers with a group structure, but also medium-sized subsidiaries of large companies. proALPHA currently serves more than 1,700 installations in more than 48 countries.

Its recent customer wins included SIKO MagLine, MFI AG, Schwingenschlögel, IST Metz and others. Among its current customers are Hammelmann , Rosenberger, ACO Severin Ahlmann GmbH, Aichelin Group, Harro Höfliger Verpackungsmaschinen, Hensel Group, HerkulesGroup, Rosenberger Hochfrequenztechnik, iehl-Abegg, Berlin Heart, Hammelmann, ACO Severin Ahlmann GmbH & Co.KG, Ziehl-Abegg AG and others.

ProAlpha Business Solutions Market Opportunities, M&A and Geo Expansions

After years of selling client-server systems, proALPHA has embraced service-oriented architecture (SOA) in the next phase of its product development. In addition, proALPHA has added analytics to its core offering with Business Cockpit dashboards for enhanced decision support.

proALPHA will continue to hone in on its core competency in manufacturing, engineering and distribution organizations, especially those with complex requirements in engineer-to-order (ETO), configure-to-order (CTO), assemble-to-order (ATO) or make-to-order environments.

ProAlpha Business Solutions Risks and Challenges

In January 2016 proALPHA acquired integral system technik GmbH, one of its partners specializing in production data and attendance systems. That followed its purchase of another key partner proALPHA Swiss Codex in December 2015 and ABS earlier that year. The result is a company with 800 employees and a sales target of 100 million euros.

The challenge is whether the consolidation of its channel ecosystem will prevent proALPHA from working with other partners that are technology agnostic or ending up limiting itself to align with those that only want to partner as a last resort.

ProAlpha Business Solutions Ecosystem, Partners, Resellers and SI

proALPHA Business Solutions GmbH has 35 partnerships of which 5 are research projects. In August 2017, proALPHA Teams Up with Two New Intralogistics Partners. By teaming up with proLogistik GmbH + Co KG and viastore SOFTWARE GmbH, proALPHA expands its intralogistics service portfolio. Thanks to the standardized connection to proALPHA ERP, the intralogistics solutions can be implemented fast and with low effort.

proALPHA Consulting AG is responsible for all domestic direct operations with sales, consulting, and project development. Abroad, the proALPHA Group is represented by subsidiaries in Austria, France, the USA, Hungary and Poland. proALPHA also sells through certified partners that provide onsite customer support.

proALPHA partners include Merapi Solutions in Indonesia, AmyMA in Luxembourg, Codex Business Systems in Switzerland, Keyson Sistemas in Spain, SPC solutions sro in Czech Republic, and Extrion Ltd in the UK.

ProAlpha Business Solutions Cloud Infrastructure Insights

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  • ProAlpha Business Solutions Public Cloud and Infrastructure (IaaS)
  • ProAlpha Business Solutions Platform (PaaS)
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  • ProAlpha Business Solutions Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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