Propertybase Strengths, Domain Expertise, and Key Differentiators
Propertybase is a global provider of real estate websites, CRM, and lead generation software, serving 4,500 businesses and 250,000 users in over 80 countries. The company's flagship solutions include BoldLeads, a lead generation tool and service for agents and teams; Propertybase GO, a CRM and website solution for brokerages and teams; Propertybase Salesforce Edition, an enterprise-class real estate CRM solution built on Salesforce and available worldwide; and Unify, CRM software for mortgage professionals.
Propertybase Recent Developments
In May 2021, Propertybase launched BoldMortgage to bring Intelligent Lead Generation & Management to the mortgage industry. Having entered the mortgage space earlier this year with the acquisition of Unify, Propertybase, the advance global real estate software company, today revealed BoldMortgage. BoldMortgage marries the lead generation expertise of BoldLeads with the robust mortgage software capabilities of the Unify Business Growth Platform. This unique combination marks a new chapter in solving the challenges facing many smaller mortgage brokers and loan officers with innovative technology.
In May 2020, Propertybase released its next-generation real estate platform, Propertybase GO. Focusing on enhances user experiences, Propertybase GO provides an actional homepage dashboard, brokerage or team announcemets feed, easy navigation, award-winning website builder, digital marketing tools and more aimed at further enabling agent engagement and increased productivity.
In August 2019, Following the successful launch of its new, unified brand and an accelerated year of software acquisitions, including lead generation platform BoldLeads and transaction management system BackAgent, Propertybase released its Propertybase Salesforce Edition operating system. Combining the intelligence of its award-winning Propertybase CRM with the power of BackAgent's transaction management engine, the new platform provides brokerages and teams of all sizes the automation and visibility to convert more leads and close more deals with less effort.
Propertybase Mergers and Acquisitions (M&A) Activities
In August 2021, Propertybase was acquired by Lone Wolf. In the past nine months, Lone Wolf has acquired five technology companies: W+R Studios, LionDesk, HomeSpotter, Terradatum, and now Propertybase. The acquisition of Propertybase rounds out Lone Wolf's end-to-end technology with websites, lead generation tools, and enterprise-class CRM, enabling the company to deliver real estate's unique complete technology platform for both agents and brokers. The company's focus is to now create an intuitive flow of data and identity across these solutions and connect several critical real estate processes for agents and brokers. Lone Wolf is also expanding its investment in artificial intelligence (AI) and machine learning to provide exceptional time-savings, transparency, and insights throughout each of these processes. The result will be a unified platform that empowers agents and brokers in a digital era, one that provides consumers with a modern real estate experience that can only come from a professional.
In February 2021, Propertybase, acquired Cross Media, LLC, producer of Unify, a full suite mortgage-specific Business Growth Platform. With this acquisition, Propertybase maintains an unrivaled breadth of products across real estate-focused FinTech verticals.
In January 2019 Propertybase has acquired BoldLeads, industry-pioneers of buyer/seller lead generation. With this recent addition, Propertybase now offers the most complete lead-to-close platform on the market that simplifies the business of the real estate.
Founded in 2014, BoldLeads has created an innovative and automated process for agents to cost-effectively acquire, nurture and convert leads. The brand has seen explosive growth in recent years, servicing thousands of clients in North America and generating over 1 million leads per year.
BoldLeads will continue to operate as an independent entity under the Propertybase umbrella of companies. However, with the first phase of product integration achieved, current Propertybase clients now have access to generate buyer/seller leads.
Propertybase Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Propertybase applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Propertybase and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Propertybase GO, BoldLeads, BoldMortgage, Propertybase Salesforce Edition, Unify customers.
Ownership: - Lone Wolf Technologies Inc.
Number of Employees: 150
Functional Markets: CRM,
Key Verticals: Real Estate,
Propertybase Key Enterprise and Cloud Applications
Propertybase GO, BoldLeads, BoldMortgage, Propertybase Salesforce Edition, Unify
Propertybase Revenues, $M:
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* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Propertybase Revenue Breakdown By Type, $M:
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Propertybase Enterprise Applications Revenues By Functional Markets, $M:
Propertybase Enterprise Applications Revenues By Verticals, $M:
Propertybase Revenues By Region, $M
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Propertybase Direct vs Indirect sales
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Propertybase Customers - Breakdown by Geo, Size, Vertical and Product
No. of Propertybase Customers: 4500
No. of Propertybase Enterprise Applications Customers: 4500
No. of Propertybase Cloud Customers: 4500
No. of Propertybase Cloud Subscribers: 250000
The Propertybase software powers over 250,000 users at 4,500 real estate businesses in approximatley 80 countries worldwide, among its customers are: Hawaii Life, Forbes Global Properties, Nan and Co. Properties, Red Oak Realty, Rogers Healy, Harry Norman Realtors, Weichert Realtors, Gulf Sotheby's International Realty, One Sotheby's, Carpenter Realtors, and JLL UK.
Propertybase Market Opportunities, M&A and Geo Expansions
The merger of Propertybase by Lone Wolf can be mutually beneficial. Combining the power of Propertybase's innovative website, CRM, and marketing solutions with the capabilities of Lone Wolf's offerings will further allow real estate professionals to thrive using technology in a rapidly evolving industry.
Following a record-growth year in 2019, Propertybase continues to excel in innovation across its platform with a number of initiatives to futher increase brokerage and team adoption, as well as further enhancing its international foothold with the Propertybase Salesforce Edition as the global real estate economy continues to experience a push towards digital transformation.
Propertybase Risks and Challenges
The merger of two independent businesses is always a complex, expensive, and time-consuming process. The Lone Wolf Technologies and Propertybase, respectively, will be challenged by the need to devote significant management attention and resources to integrating the business practices and operations.
Propertybase may want to leverage other Cloud platforms in order to mitigate the risks associated with depending on Salesforce.com. Propertybase's mobile version needs improvement and is not the easiest program to navigate also customer support is necessary to apply customizations.
Propertybase Ecosystem, Partners, Resellers and SI
Propertybase's ecosystem consists of a multitude of tools that work together to streamline the business of real estate. Third-party integrations are readily available with the open API including dotloop, matterport, AWS, Quickbooks, Facebook, Zilllow, trulia, property portals among others. Propertybase also works with a variety of specialists, including Frozen Fish, Property Webmasters, CommVersion and API Nation.
Propertybase has offices in Boulder, Houston, Phoenix, and Sydney.
Propertybase Cloud Infrastructure Insights
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- Propertybase Public Cloud and Infrastructure (IaaS)
- Propertybase Platform (PaaS)
- Propertybase Application Delivery
- Propertybase Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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