Propertybase Strengths, Domain Expertise, and Key Differentiators
Propertybase is global cloud platform for real estate brokerages and teams looking to showcase their brand and drive more business through extraordinary digital experiences, collaboration and automation. The Propertybase platform includes lead generation, IDX-integrated websites, two real estate CRM options, intelligent transaction management and back-office tools.
Propertybase Recent Developments
In May 2020, Propertybase released its next-generation real estate platform, Propertybase GO. Focusing on enhances user experiences, Propertybase GO provides an actional homepage dashboard, brokerage or team announcemets feed, easy navigation, award-winning website builder, digital marketing tools and more aimed at further enabling agent engagement and increased productivity.
In August 2019, Following the successful launch of its new, unified brand and an accelerated year of software acquisitions, including lead generation platform BoldLeads and transaction management system BackAgent, Propertybase released its Propertybase Salesforce Edition operating system. Combining the intelligence of its award-winning Propertybase CRM with the power of BackAgent's transaction management engine, the new platform provides brokerages and teams of all sizes the automation and visibility to convert more leads and close more deals with less effort.
Propertybase Mergers and Acquisitions (M&A) Activities
In January 2019 Propertybase has acquired BoldLeads, industry-pioneers of buyer/seller lead generation. With this recent addition, Propertybase now offers the most complete lead-to-close platform on the market that simplifies the business of the real estate.
Founded in 2014, BoldLeads has created an innovative and automated process for agents to cost-effectively acquire, nurture and convert leads. The brand has seen explosive growth in recent years, servicing thousands of clients in North America and generating over 1 million leads per year.
BoldLeads will continue to operate as an independent entity under the Propertybase umbrella of companies. However, with the first phase of product integration achieved, current Propertybase clients now have access to generate buyer/seller leads.
Propertybase Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Propertybase applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Propertybase and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Propertybase, customers.
Ownership: - x
Number of Employees: 150
Functional Markets: Customer Relationship Management,
Key Verticals: Real Estate,
Propertybase Key Enterprise and Cloud Applications
Propertybase Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Propertybase Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Propertybase Enterprise Applications Revenues By Functional Markets, $M:
Propertybase Enterprise Applications Revenues By Verticals, $M:
Propertybase Revenues By Region, $M
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 Enterprise Applications Revenues, $M||2019 Cloud Applications Revenues, $M|
Propertybase Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Propertybase Customers - Breakdown by Geo, Size, Vertical and Product
No. of Propertybase Customers: 4500
No. of Propertybase Enterprise Applications Customers: 4500
No. of Propertybase Cloud Customers: 4500
No. of Propertybase Cloud Subscribers: 200000
The Propertybase software powers over 200,000 users at 4,500 real estate businesses in approximatley 70 countries worldwide, among its customers are: Hawaii Life, Red Oak Realty, Harry Norman Realtors, Gulf Sotheby's International Realty, One Sotheby's International Realty, Carpenter Realtors and JLL UK.
Propertybase Market Opportunities, M&A and Geo Expansions
Following a record-growth year in 2019, Propertybase continues to excel in innovation across its platform with a number of initiatives to futher increase brokerage and team adoption, as well as further enhancing its international foothold with the Propertybase Salesforce Edition as the global real estate economy continues to experience a push towards digital transformation.
Propertybase Risks and Challenges
Propertybase may want to leverage other Cloud platforms in order to mitigate the risks associated with depending on Salesforce.com. Propertybase's mobile version needs improvement and is not the easiest program to navigate also customer support is necessary to apply customizations.
Propertybase Ecosystem, Partners, Resellers and SI
Propertybase's ecosystem consists of a multitude of tools that work together to streamline the business of real estate. Third-party integrations are readily available with the open API including dotloop, matterport, AWS, Quickbooks, Facebook, Zilllow, trulia, property portals among others. Propertybase also works with a variety of specialists, including Frozen Fish, Property Webmasters, CommVersion and API Nation.
Propertybase Cloud Infrastructure Insights
Subscribe to read more about:
- Propertybase Public Cloud and Infrastructure (IaaS)
- Propertybase Platform (PaaS)
- Propertybase Application Delivery
- Propertybase Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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