Rubicon Project Strengths, Domain Expertise, and Key Differentiators
Rubicon Project is a leading technology company automating the buying and selling of advertising. Relentless in its efforts for innovation, Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.
The company’s pioneering technology created a new model for the advertising industry – similar to what NASDAQ did for stock trading. Rubicon Project’s automated advertising platform is used by the world’s leading publishers and applications to transact with top brands around the globe.
Founded in 2007, Rubicon Project’s mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising. Rubicon Project pioneered advertising automation technology to enable the world’s leading brands, content creators and application developers to trade and protect trillions of advertising requests each month and to improve the advertising experiences of consumers.
Rubicon Project Recent Developments
In March 2019, Rubicon Project implemented The Trade Desk’s unified ID solution onto their digital advertising exchange. The unified ID solution allows for increased coverage, more relevant advertising and faster load times, which benefit all parties from advertisers to consumers. This joint effort and implementation aim to improve match rates and identity resolution outside of walled gardens.
In May 2019, Rubicon Project released Demand Manager. Demand Manager is a new service that makes it easy for large publishers to deploy, configure, and optimize their own Prebid-based header bidding solutions. Discovery Inc., Publishers Clearing House, AutoTrader, Southern Cross Austereo, and Domain were among the first clients to integrate Demand Manager into their daily operations.
In October 2017, Rubicon Project launched an open-source server-side header bidding solution in closed beta. As a founding member of Prebid.org, a consortium dedicated to the development of open-source seller monetization tools, Rubicon Project built this solution based on standards that are neutral, adaptable and transparent to all industry players.
In September 2017, AppNexus and Rubicon Project announced the creation and launch of Prebid.org, Inc., an independent organization dedicated to the development and promotion of open-source header bidding solutions and other open-source tools to drive publisher monetization.
A collaborative effort of industry partners, Prebid.org is open to all parties advocating for unbiased and efficient monetization solutions and a digital advertising ecosystem that thrives through fair competition.
In August 2017, Rubicon Project launched a new OutStream video advertising solution and successfully rolled it out to more than 300 premium publishers on its exchange. The new, proprietary solution leverages the widely-adopted video player from JW Player, the world’s largest network-independent video platform.
Rubicon Project Mergers and Acquisitions (M&A) Activities
Rubicon Project Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Rubicon Project applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Rubicon Project and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified REVV Real Time Trading platform customers.
Rubicon Project Overview
Ownership: - NYSE:RUBI
Number of Employees: 409
Functional Markets: Customer Relationship Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, Consumer Packaged Goods, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil and Gas, Professional Services, Retail, Transportation, Utility,
Rubicon Project Key Enterprise and Cloud Applications
REVV Real Time Trading platform
Rubicon Project Revenues, $M:
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* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Rubicon Project Revenue Breakdown By Type, $M:
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Rubicon Project Enterprise Applications Revenues By Functional Markets, $M:
Rubicon Project Enterprise Applications Revenues By Verticals, $M:
Rubicon Project Revenues By Region, $M
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Rubicon Project Direct vs Indirect sales
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Rubicon Project Customers - Breakdown by Geo, Size, Vertical and Product
No. of Rubicon Project Customers: x
No. of Rubicon Project Enterprise Applications Customers: x
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Hundreds of ad networks, agency trading desks, and demand-side platforms use the REVV Real Time Trading platform to conduct over 120 billion trades per month.
In 2018, the Rubicon Project reached more than 23,000 video buyers. During this period, Rubicon Project added new video inventory from premium publishers including Univision/FMG, Spotify, Flipboard and Gannett/USA Today Network. The company also onboarded 200 accounts and 2,000 new sites.
Customer wins includes Tapjoy, Cadreon, IPG Mediabrands’, Gameloft Advertising Solutions, AdMore, Zynga, Choueiri Group, Adspace Networks, Inc., Captivate, BITPOSTER, Comcast Spotlight, InMobi, Jumpstart Automotive Group, Business Insider, Future plc, Publicitas and DigitasLBi, and more.
Both InMobi and Jumpstart are using Rubicon apps to build private exchanges.
Rubicon Project Market Opportunities, M&A and Geo Expansions
In July 2017, Rubicon Project acquired nToggle, a technology company that makes it easier and more cost-effective for programmatic buyers to find the inventory they’re looking for among the billions of bid requests they receive each day. The technology will be made available on the Rubicon Project platform in the coming months, giving buyers the option to utilize the bid request optimization technology.
Rubicon Project Risks and Challenges
Rubicon is shaking up the digital advertising market, which in itself is disrupting the overall ad market. The onslaught of mobile devices, coupled with new media channels, poses as many opportunities as risks for upstarts like Rubicon.
The good news is Rubicon seems to be getting a bigger piece of the digital advertising spend. If the rate of increase for managed revenue continues to soften, Rubicon may need to boost pricing further or add more value in order to sustain its own revenue growth.
Rubicon Project Ecosystem, Partners, Resellers and SI
During 2018, the advertising company added 3 additional DSP partners, bringing the total to 79. Rubicon sells its solution to buyers and sellers through its global direct sales team, which operates from various locations around the world including the ones in New York, San Francisco, Paris, Hamburg, and London.
Additionally, Rubicon is expanding into Latin America with a new office in Sao Paulo, following its recent expansion in Asia and Japan.
In July 2017, Rubicon Project and Kiip, a leading mobile marketing and monetization platform partnered to bring the power of automation to its highly engaging “Moments” platform.
Rubicon Project Cloud Infrastructure Insights
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- Rubicon Project Public Cloud and Infrastructure (IaaS)
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- Rubicon Project Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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