Rubicon Project

12181 Bluff Creek Drive 4th Floor

Playa Vista, CA, 90094, USA

+1 310-207-0272

http://www.rubiconproject.com/

64

Recent Developments

Projects up to 43% growth in 2016 sales, compared with 99% in 2015.

Overview

Ownership: Mayfield Fund, Clearstone Venture Partners, IDG Ventures, Comcast Ventures, News Corporation - RUBI : NYSE

Employees: 700

Functional Market: ERP Services and Operations Management,

Key Verticals: Media,

Rubicon Project Key Enterprise & Cloud Applications

Server cloud, Advertising automation cloud, Buyer cloud

SCORES Analysis

Rubicon Project Strengths

Founded in 2007, Rubicon Project is automating the buying and selling of advertising. Having engineered one of the largest real-time cloud and Big Data computing systems, Rubicon Project processes trillions of transactions within milliseconds each month. It’s automated advertising platform is used by the world’s leading publishers and applications to transact with top brands around the globe.

 

Buyers of digital advertising use its platform to reach 96% of Internet users in the United States and over 550 million Internet users globally on some of the world’s leading websites and applications. Sellers of digital advertising use its platform to maximize revenue from advertising, decrease costs and protect their brands and user experience, while accessing a global market of buyers representing over 100,000 brands.

 

In December 2015, Rubicon announced that FastLane, its header bidding feature has gone to market following triple-digit CPM rate increases seen by initial users on the desktop platform during its beta launch this fall.

 

Later in 2016, Rubicon announced FastLane complianse with Google’s Accelerated Mobile Pages (“AMP”) Project. FastLane marks the first header bidding solution in the industry to be accepted by Google for the AMP Project offering users a faster and more streamlined mobile web experience.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Rubicon Project Revenues, $M:

Type/Year20112012201320142015YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Rubicon Project Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Rubicon Project Revenues By Region, $M

Region% of Total Revenues2015 Total Revenues, $M2015 Enterprise Applications Revenues, $M2015 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Rubicon Project 2015 Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Rubicon Project Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

Don't Miss our Customer Database


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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Rubicon Project Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Rubicon Project Risks

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  • Ability to handle internal and external risk and challenges

Rubicon Project Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Rubicon Project Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).




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