SABRE Corp. Strengths, Domain Expertise, and Key Differentiators
Sabre Corporation is the technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a global travel marketplace, which processes more than $120 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.
SABRE Corp. Recent Developments
In November 2021, Sabre introduced Retail Intelligence suite: Sabre Air Price IQ and Sabre Ancillary IQ for the dynamic pricing of airfare and ancillaries, respectively. Sabre Retail Intelligence is an innovative product suite that enables airlines to deliver personalized travel offers in both traditional and NDC channels. Powered by Sabre Travel AI – an innovative capability that integrates Sabre technology with Google Cloud’s state-of-the-art AI technology and advanced machine-learning services – Retail Intelligence will allow airlines to dynamically provide offers to travelers based on preferences, marketplace insights and purchase probability, creating a more personalized and better traveler experience.
SABRE Corp. Mergers and Acquisitions (M&A) Activities
In October 2019, Sabre acquired Radixx, an airline retailing software provider with an established presence in the low cost carrier (LCC) space. As a combined portfolio, Sabre and Radixx will offer innovative and comprehensive solutions for all segments of the market, from LCC to network carriers.
SABRE Corp. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SABRE Corp. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SABRE Corp. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sabre Airline Solutions, Sabre Property Management System, SynXis Central Reservation System, customers.
SABRE Corp. Overview
Ownership: - NASDAQ: SABR
Number of Employees: 7531
Functional Markets: ERP Services and Operations Management,
Key Verticals: Hospitality, Transportation,
SABRE Corp. Key Enterprise and Cloud Applications
Sabre Airline Solutions, Sabre Property Management System, SynXis Central Reservation System,
SABRE Corp. Revenues, $M:
Type/Year | 2020 | 2021 | YoY Growth, % |
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Total Revenues, $M | Subscribe | Subscribe | Subscribe |
Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
SABRE Corp. Revenue Breakdown By Type, $M:
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% of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
SABRE Corp. Enterprise Applications Revenues By Functional Markets, $M:
SABRE Corp. Enterprise Applications Revenues By Verticals, $M:
SABRE Corp. Revenues By Region, $M
Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
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Americas | Subscribe | Subscribe | Subscribe | Subscribe |
EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
APAC | Subscribe | Subscribe | Subscribe | Subscribe |
Total | Subscribe | Subscribe | Subscribe | Subscribe |
SABRE Corp. Direct vs Indirect sales
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Type % | Subscribe | Subscribe | Subscribe |
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SABRE Corp. Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified SABRE Corp. Customers
No. of SABRE Corp. Customers: x
No. of SABRE Corp. Enterprise Applications Customers: x
No. of SABRE Corp. Cloud Customers: x
No. of SABRE Corp. Cloud Subscribers: x
Travel Network customers consist of travel suppliers, including airlines, hotels, car rental brands, rail carriers, cruise lines, tour operators, attractions and services; a large network of travel buyers, including OTAs, offline travel agencies, TMCs and corporate travel departments; and travelers and other sellers of travel and consumers of travel information.
Airline Solutions serves airlines of all sizes and in every region of the world, including hybrid carriers and low-cost carriers, global network carriers and regional network carriers; and other customers such as airports, corporate aviation fleets, governments, and tourism boards.
Sabre Hospitality Solutions has a global customer base of over 42,000 hotel properties of all sizes.
SABRE Corp. Market Opportunities, M&A and Geo Expansions
Sabre enlarged it's ecosystem with distribution agreements with a couple of airlines in key geo markets for Sabre. Some of them are SAS, Royal Air Philippines, United Airlines, Air New Zealand, Finnair, and others.
As part of Sabre's mission to reimagine the business of travel, Sabre's Commercial Platform is the industry's only platform to enable complete digital transformation through intelligent retailing that includes dynamic pricing capabilities, a flexible and open API hub, an ultra-fast shopping engine and a mobile-first, consumer-grade workspace for airport agents.
SABRE Corp. Risks and Challenges
The spread of COVID-19 and the recent developments surrounding the global pandemic is having significant negative impacts on all aspects of the company business. The COVID-19 pandemic has caused major shifts in the travel ecosystem resulting in the changing needs of their airline, hotel and agency customers. Although these headwinds are moderated in the second half of 2020, air bookings remain down approximately 90% year-over-year.
SABRE Corp. Ecosystem, Partners, Resellers and SI
In January 2020, Sabre partnered with Google Cloud. The 10-year-strategic partnership between Google and Sabre will enable the travel provider to improve operational agility while developing new services and creating a new marketplace for its airline, hospitality and travel agency customers.
Sabre does most of its sales via direct sales force but it works with resellers too, such as Hospitality Plus (resellers of Sabre Hospitality Solutions in South-East Africa and Indian Ocean islands).
In October 2018, Sabre strengthens its partnership with Jet Airways, India's premier, full-service international airline. Effective April 2019, Sabre's extended agreement with Jet Airways provides Sabre connected agents across India and the world a path to access the full content of Jet Airways into the year 2024.
With over 100 million passengers choosing Indian carriers for their travel since the beginning of the year and domestic air travel growing by 21,2 per cent over the same period, in less than 10 years the World Travel & Tourism Council expects India to become the world's fourth-largest travel and tourism economy behind China, the United States and Germany.
SABRE Corp. Cloud Infrastructure Insights
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- SABRE Corp. Public Cloud and Infrastructure (IaaS)
- SABRE Corp. Platform (PaaS)
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- SABRE Corp. Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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