Salesforce Among Cloud Top 500

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Salesforce Recent Developments

The Krux platform brings key innovations to the Salesforce Marketing Cloud, allowing marketers to tap into any Salesforce data. Krux has been rebranded as Salesforce DMP

Salesforce M&A Activities

In June 2016, Salesforce acquired Demandware for $2.8 billion, the biggest purchase in its history, bolstering its eCommerce and retail applications offerings. Demandware's revenues will be counted toward Salesforce's Commerce Cloud.

Salesforce Key Enterprise & Cloud Applications

Commerce Cloud Digital, Community Cloud, Marketing Cloud, Sales Cloud, Salesforce Commerce Cloud, Salesforce Quote-to-Cash, Service Cloud, Wave Analytics

SCORES Analysis

Salesforce Strengths

In 2017, Salesforce put a great deal of emphasis on its Einstein Platform Services for creation of AI-powered CRM applications that make extensive use of customer data already stored in Salesforce systems.

Einstein combines advanced analytics, machine-learning recommendation engines, intuitive reporting and Vision and Sentiment APIs to drive better insights and actionable campaigns all within a compressed timeframe using clicks or code.

The move furthers Salesforce’s promise of delivering customer-centric applications that are easy to deploy and scale, capable of reaching millions of users.

As it approaches the next milestone of becoming a $10-billion Cloud vendor, Salesforce is counting on innovations like Einstein to help sustain its momentum in the CRM applications market for commercial clients, while extending its reach into adjacent areas like government, healthcare and asset-intensive verticals like agriculture, mining, oil and gas where account and transaction data may be more dispersed than ever.

For example, U.S.

Department of Agriculture Farm Service Agency has recently announced use of Salesforce Service Cloud to develop an outreach program designed to benefit farmers and ranchers.

When it comes to all manners of customer engagement from selling to marketing and from service provisioning to channel building, it’s hard to find any product segment not being offered by Salesforce or its partners, which have been utilizing the Salesforce Platform to deliver an increased number of apps and services to their customers in target verticals.

For a company that has helped make online software delivery a reality, Salesforce is beginning to reshape the way customers are being served in different industries.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Salesforce Revenues, $M:

Type/Year 2015 2016 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Salesforce Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Salesforce Revenues By Region, $M

Region % of Total Revenues 2016 Total Revenues, $M 2016 Enterprise Applications Revenues, $M 2016 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Salesforce Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Salesforce Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Salesforce Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Salesforce Risks

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  • Ability to handle internal and external risk and challenges

Salesforce Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Salesforce Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).




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