Salsa Labs, an EveryAction Company Strengths, Domain Expertise, and Key Differentiators
Salsa Labs Inc. helps nonprofits achieve their mission to create tools that make it easier for social good organizations to engage communities, raise funds, rally supporters and make their voices heard.
Salsa Labs, an EveryAction Company Recent Developments
In August 2021, EveryAction combined with Social Solutions and CyberGrants in what might be one of the largest ever roll-up of providers of social good tech. The deal comes just two months after EveryAction acquired Salsa Labs, one of the best-known software companies serving nonprofits. Principals of the deal estimate the enterprise value of the transaction to be $2 billion, which included assumption of some debt. The deal is being put together by Apax Partners, a London-based investment firm that focuses on sustainability and impact.
Salsa Labs published a powerful new integration with Facebook Ads that makes it easier for nonprofits to reach new people who have an affinity for their cause and seamlessly convert them into supporters.
Salsa Labs, an EveryAction Company Mergers and Acquisitions (M&A) Activities
In June 2021, EveryAction announced that it has acquired Salsa Labs, one of the largest and best-known software companies serving nonprofits. Salsa Labs is the sixth and largest acquisition that EveryAction has made since August 2018, following Insight Partner’s growth investment. The acquisition follows last month’s purchase of GiveGab, and the previous additions of ActionKit, BSD Tools, DonorTrends, and Mobilize. EveryAction is the fastest-growing and second-largest nonprofit software company, with over 15,000 organizations using the software to raise more money and build more support.
In April 2018, Salsa Labs was acquired by Accel-KKR, a leading technology-focused private equity firm. This acquisition will help accelerate Salsa Labs’ strategy to continue organically building upon its leading-edge supporter engagement platform and to acquire other technologies that empower nonprofits to further successful fundraise, advocate, communicate, and manage supporter relationships.
Salsa Labs, an EveryAction Company Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Salsa Labs, an EveryAction Company applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Salsa Labs, an EveryAction Company and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Salsa CRM, Salsa Engage, Donor Management Software customers.
Salsa Labs, an EveryAction Company Overview
Ownership: - EveryAction
Number of Employees: 97
Functional Markets: CRM,
Key Verticals: Non Profit,
Salsa Labs, an EveryAction Company Key Enterprise and Cloud Applications
Salsa CRM, Salsa Engage, Donor Management Software
Salsa Labs, an EveryAction Company Revenues, $M:
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* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Salsa Labs, an EveryAction Company Revenue Breakdown By Type, $M:
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Salsa Labs, an EveryAction Company Enterprise Applications Revenues By Functional Markets, $M:
Salsa Labs, an EveryAction Company Enterprise Applications Revenues By Verticals, $M:
Salsa Labs, an EveryAction Company Revenues By Region, $M
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Salsa Labs, an EveryAction Company Direct vs Indirect sales
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Salsa Labs, an EveryAction Company Customers - Breakdown by Geo, Size, Vertical and Product
No. of Salsa Labs, an EveryAction Company Customers: 3000
No. of Salsa Labs, an EveryAction Company Enterprise Applications Customers: 3000
No. of Salsa Labs, an EveryAction Company Cloud Customers: x
No. of Salsa Labs, an EveryAction Company Cloud Subscribers: 10000
Salsa Labs has more than 3000 customers. Among them are Michigan Humane, ICEJ USA, CT Against Gun Violence, FARE, Coastal Connections, The Cure Starts Now, Delaware Humane Association, Families First Indiana ACHIEVA, Animal Welfare League of Arlington, Beaver County Humane Society, Bikes for the World, and manyothers.
Salsa Labs, an EveryAction Company Market Opportunities, M&A and Geo Expansions
With the merger of the companies, with over 15,000 organizations using EveryAction previous to this acquisition, the scale of customers, users, and donors creates network effects that may benefit both Salsa Labs customers and existing EveryAction customers. These network effects include EveryAction’s over 11 million FastAction accounts where donors can store their credit cards for one-click contributions, increasing conversion rates, as well as the form pre-filling features driven by 120 million ActionProfiles, leading to higher conversion rates and more engagement. Salsa customers can now also complement their Salsa products with EveryAction’s DonorTrends, GivingDay, Organizing, and other offerings.
In February 2018, Nonprofit software leader Salsa Labs released powerful marketing automation capabilities in Salsa Engage. With this release, nonprofits can very precisely configure the email messages, the message timings and most importantly the trigger (the activity, or set of attributes) that enrolls a supporter in a marketing automation series.
Once the series criteria is chosen and email content is developed, Salsa Engage will handle all of the messaging in the background. In October, Salsa Labs acquired social fundraising and events platform Givezooks, and In November Salsa Labs merged with leading donor management platform, DonorPro.
Salsa Labs, an EveryAction Company Risks and Challenges
The consolidation of two or more independent companies is always complex, costly, and time-consuming. In this particular case, additionally, there are risks that emanate from the overlapping in the solution offers from the merged companies.
Salsa Labs, an EveryAction Company Ecosystem, Partners, Resellers and SI
Salsa Labs has offices in Pittsburgh, PA, Bethesda, MD, and Austin, TX. Salsa Labs has mostly direct sales.
Salsa Labs, an EveryAction Company Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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