SDL Among Apps Top 500

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SDL Strengths, Domain Expertise, and Key Differentiators

SDL allows companies to optimize their customers experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.

Additionally, SDL offers language solutions for enterprise, SMBs and individuals using a combination of human translators, language service providers, enterprise localization automation and machine translation as well as content management solutions for web and technical documentation. Its translation technology and services combined with its content management solutions ensure that companies can eliminate language barriers and engage more global audiences efficiently with a personalized digital experience.

In November 2018, SDL unveiled the next-generation of its SDL Language Cloud, now integrating Machine Learning and Hai, its Linguistic Artificial Intelligence (AI) technology. Converging SDL's translation technology, SDL Language Cloud is an intelligent, end-to-end platform designed for anyone involved in the localization supply chain. SDL Language Cloud provides access to SDL's cloud technology including terminology, Online Editor, workflow automation, translation memory, and more.

SDL Recent Developments

SDL launched SDL Trados Studio 2021, translation solution offering flexibility for busy translators and project managers. This version of the industry’s leading Computer Assisted Translation (CAT) tool combines the power of SDL’s desktop software with access to the cloud-based translation and project management capabilities of SDL Trados Live.

Earlier in 2020, SDL launched its intelligent content platform, SDL Tridion. The platform is designed to assist organizations with their digital transformation by addressing the full spectrum of single source content for employees, partners and customers, substantially increasing automation and bridging content silos.

In June 2019 SDL introduced its latest machine translation (MT) innovation with the addition of new Adaptable Language Pairs to SDL Machine Translation, enabling brands to tune their own language pairs to any project, department or industry.

From October 2017, SDL Enterprise Translation Server is available on AWS Marketplace. This allows AWS Marketplace customers to easily incorporate machine translation for projects to solve the challenge of translating large volumes of content in short periods of time.

SDL Mergers and Acquisitions (M&A) Activities

In July 2018, SDL completed the acquisition of the business and assets of Donnelley Language Solutions. The completion of this transaction represents a significant milestone in the evolution of SDL, bringing together two complementary companies to establish a leading player in content and language solutions.

SDL Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SDL applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SDL and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Alterian, SDL Customer Experience Cloud, SDL Knowledge Center, SDL Language Cloud, SDL Web, customers.

SDL Key Enterprise and Cloud Applications

Alterian, SDL Customer Experience Cloud, SDL Knowledge Center, SDL Language Cloud, SDL Web,

SDL Revenues, $M:

Type/Year 2018 2019 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

SDL Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

SDL Revenues By Region, $M

Region % of Total Revenues 2019 Total Revenues, $M 2019 Enterprise Applications Revenues, $M 2019 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

SDL Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

SDL Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified SDL Customers


No. of SDL Customers: x

No. of SDL Enterprise Applications Customers: 4500

No. of SDL Cloud Customers: x

No. of SDL Cloud Subscribers: x


SDL has over 4500 enterprise customers; 185,000 desktop software licenses worldwide. SDL work with 79 of the top 100 brands.

Among SDL's customers are: automotive (Chrysler, Tom Tom, Goodyear, Lexus, Scania, Yamaha Motor Europe), electronics and high-tech (Cisco, Casio, Ricoh, Bosch, RS Components), financial services (Virgin Money, ABN AMRO, Allianz, Rabobank), Government (City of Boston, Dutch Ministry of Justice), life sciences (GlaxoSmithKline, Life Technologies, Philips, MacMillan Cancer Support, AGFA HealthCare, Waters, Tessenderlo Group), manufacturing (ADAMA, Repsol, KONE, Atlas Copco, CNH, IMES DEXIS), media and publishing (Newsmax, Sharjah Media Centre), software (DNV GL, Informatica, Harris Corporation), travel and tourism (Mandarin Oriental – The Hotel Group, Emirates, Thomas Cook, Aruba Tourism Authority, KLM, Princess Cruises) and others.

SDL Market Opportunities, M&A and Geo Expansions

Since May of 2020, SDL Translation Management System (TMS) is integrated with the Veeva Vault RIM Suite, a cloud-based Regulatory Information Management (RIM) system. Veeva Systems supports world’s largest pharmaceutical and Life Sciences companies

In 2020, SDL launched SLATE—Smart Language Translation for the Enterprise, its new self-service platform that delivers a truly transformed experience in online translation.

SDL will continue to leverage its existing core technologies and services concentrating its investments in language technology and services and global content management. SDL has also re-aligned the cost base of its ongoing business, incurring one-off costs to position itself better for future profitable growth.

SDL's Language Cloud is the first to offer a full spectrum of human and machine translation capabilities. Companies of all sizes can take advantage of increased cost savings, faster time to market, and confidence in translation quality and security when going global. Additionally, language technology and content management technology integrations make the global content ambitions of the most competitive companies easier to achieve.

SDL Risks and Challenges

SDL's ability to integrate its content management technologies with its language solutions will be key to its long-term success.

SDL Ecosystem, Partners, Resellers and SI

In June 2020, SDL partnered with parson AG, to help European brands deliver multilingual communications within a structured content environment. The partnership will combine SDL Tridion Docs, the industry’s leading component-based content management system (CCMS), with parson’s deep expertise in structured content delivery and strategy.

Since May of 2020, SDL Translation Management System (TMS) is integrated with the Veeva Vault RIM Suite, a cloud-based Regulatory Information Management (RIM) system. Veeva Systems supports world’s largest pharmaceutical and Life Sciences companies.

SDL operates a global network of 54 offices in 38 countries, employing 4300 employees. It has a partner network of 300 partners and growing.

SDL began a public-private partnership project with Centrum Wiskunde; Informatica (CWI) to improve cloud-based software for marketing purposes. In this joint project both CWI and SDL contribute to the research budget. The goal of the current research project is to develop an automatic monitoring system for cloud applications to support the decision process for allocating server space from the cloud to applications.

SDL Cloud Infrastructure Insights

Subscribe to read more about:

  • SDL Public Cloud and Infrastructure (IaaS)
  • SDL Platform (PaaS)
  • SDL Application Delivery
  • SDL Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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