Seismic Software, Inc. Strengths, Domain Expertise, and Key Differentiators
Seismic is a sales enablement and marketing orchestration solution, aligning go-to-market teams while empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling Platform delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. The Seismic Storytelling Platform integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe.
In August 2020, Seismic launched new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. Combined with Seismic’s market-leading personalization and content analytics, remote sellers can now come close to mimicking an in-person environment, in which they are adapting to buyer reactions and feedback in near real-time, resulting in higher win rates and faster sales cycles.
Seismic Software, Inc. Recent Developments
Seismic expanded its Seismic Storytelling Platform with the acquisition of Percolate in November 2019. Seismic has also driven international expansion, including opening offices in France, Germany, and Australia in the past year.
Seismic Software, Inc. Mergers and Acquisitions (M&A) Activities
In November 2019, Seismic acquired Percolate, a marketing campaign orchestration and content management platform. With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. This includes initial customer engagement via email, social, and other channels, as well as across customer-facing teams, such as sellers, customer success representatives, and partners.
Seismic Software, Inc. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Seismic Software, Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Seismic Software, Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Seismic Storytelling Platform customers.
Seismic Software, Inc. Overview
Ownership: - x
Number of Employees: 900
Functional Markets: Customer Relationship Management,
Key Verticals: Banking and Financial Services, Communication, Consumer Packaged Goods, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Life Sciences, Manufacturing, Media, Professional Services,
Seismic Software, Inc. Key Enterprise and Cloud Applications
Seismic Storytelling Platform
Seismic Software, Inc. Revenues, $M:
| Type/Year | 2018 | 2019 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Seismic Software, Inc. Revenue Breakdown By Type, $M:
| Type | License | Services | Hardware | Support & Maintenance | SaaS |
|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Seismic Software, Inc. Enterprise Applications Revenues By Functional Markets, $M:
Seismic Software, Inc. Enterprise Applications Revenues By Verticals, $M:
Seismic Software, Inc. Revenues By Region, $M
| Region | % of Total Revenues | 2019 Total Revenues, $M | 2019 Enterprise Applications Revenues, $M | 2019 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Seismic Software, Inc. Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Seismic Software, Inc. Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Seismic Software, Inc. Customers
No. of Seismic Software, Inc. Customers: 600
No. of Seismic Software, Inc. Enterprise Applications Customers: x
No. of Seismic Software, Inc. Cloud Customers: x
No. of Seismic Software, Inc. Cloud Subscribers: x
More than 600 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice.
Seismic Software, Inc. Market Opportunities, M&A and Geo Expansions
In September 2020, Seismic raised a Series F round of $92M led by a company backed by the Permira funds to accelerate Seismic’s rapid innovation, international growth, and M&A activity. Additional new strategic investors include Ameriprise Financial and EDBI. Existing investors participating in the round include Jackson Square Ventures, Lightspeed Venture Partners, and T. Rowe Price. This round brings the total raised by Seismic to approximately $270M to-date and values the company at approximately $1.6 billion.
In June 2020, Seismic expanded its EMEA footprint with new offices in Paris, France and Düsseldorf, Germany to better localise its offerings in the region. The expansion comes in response to the success Seismic has seen thus far in EMEA, as well as the rapidly growing demand for its best-in-class solutions globally. Local customers like SoftBank Robotics Europe and GEFA Fabritz GmbH have already experienced the benefits of Seismic’s platform. Earlier in December 2019, Seismic bolstered its Asia Pacific (APAC) operations with senior appointments in sales, marketing and technical roles based in Australia. The company is poised to accelerate its growth in APAC, having acquired local enterprise customers in the financial services, telco and business services sectors among others.
Seismic Software, Inc. Risks and Challenges
Seismic announced Heather Cole has joined the company as Vice President, Market Growth.
Seismic Software, Inc. Ecosystem, Partners, Resellers and SI
Seismic exceeded 100 technology integrations that provide customers with the sales enablement industry’s largest partner ecosystem. Ranging from CRM and business intelligence to marketing automation and sales engagement, Seismic is purpose-built to work with any application to enhance customer experiences, increase platform engagement, and add value throughout a company’s sales and marketing technology stack. Technology partnerships that have contributed to the breadth and depth of Seismic’s partner ecosystem include: Customer Intelligence: Gong, Introhive; CRM: Salesforce, Microsoft Dynamics, SugarCRM, Oracle, Pegasystems; Sales Readiness: Lessonly, Brainshark, MindTickle, Allego; Sales Engagement: SalesLoft, Outreach, Salesvue; Productivity: Office 365, GSuite, Microsoft Teams, Slack; Business Intelligence: Snowflake, Domo, Clari, Sisense; Marketing: Oracle Eloqua, Adobe Marketo, Adobe Marketing Cloud.
Seismic Software, Inc. Cloud Infrastructure Insights
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- Seismic Software, Inc. Public Cloud and Infrastructure (IaaS)
- Seismic Software, Inc. Platform (PaaS)
- Seismic Software, Inc. Application Delivery
- Seismic Software, Inc. Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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