Seismic Software, Inc. Strengths, Domain Expertise, and Key Differentiators
Seismic is a sales enablement and marketing orchestration solution, aligning go-to-market teams while empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling Platform delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. The Seismic Storytelling Platform integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe.
In August 2020, Seismic launched new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. Combined with Seismic’s market-leading personalization and content analytics, remote sellers can now come close to mimicking an in-person environment, in which they are adapting to buyer reactions and feedback in near real-time, resulting in higher win rates and faster sales cycles.
Seismic Software, Inc. Recent Developments
Seismic announced its Fall 2021 product release headlined by Digital Sales Rooms where sellers can collaborate with their buyers, provide hyper-relevant content, and deliver differentiated, personalized customer experiences. Seismic will be showcasing the new capability at INBOUND 2021, where the company will also feature its integration with HubSpot, a leading CRM for scaling companies.
Seismic expanded its Seismic Storytelling Platform with the acquisition of Percolate in November 2019. Seismic has also driven international expansion, including opening offices in France, Germany, and Australia in the past year.
Seismic Software, Inc. Mergers and Acquisitions (M&A) Activities
In August 2021, Seismic acquired Lessonly, the training, coaching, and enablement solution. In conjunction with this acquisition, Seismic also announced the close of its Series G funding round of $170 million, led by Permira with participation from JMI Equity, Lightspeed Venture Partners, Jackson Square Ventures, Ameriprise, and funds and accounts advised by T. Rowe Price Associates, Inc. The latest funding brings Seismic’s valuation to $3 billion and will be used to continue expanding Seismic’s platform, R&D, and global footprint.
In December 2020, Seismic acquired Grapevine6, a patented social and digital sales engagement platform. With this acquisition, Seismic strengthens its ability to provide sales professionals with relevant content sourced from 11,000 third-party publishers. This will enable sellers to engage more frequently with their relationships through meaningful, authentic online conversations taking place on social media platforms.
In November 2019, Seismic acquired Percolate, a marketing campaign orchestration and content management platform. With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. This includes initial customer engagement via email, social, and other channels, as well as across customer-facing teams, such as sellers, customer success representatives, and partners.
Seismic Software, Inc. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Seismic Software, Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Seismic Software, Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Seismic Storytelling Platform customers.
Seismic Software, Inc. Overview
Ownership: - x
Number of Employees: 1500
Functional Markets: Collaboration, Content Management, CRM, HCM,
Key Verticals: Banking and Financial Services, Communication, Consumer Packaged Goods, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Life Sciences, Manufacturing, Media, Professional Services,
Seismic Software, Inc. Key Enterprise and Cloud Applications
Seismic Storytelling Platform
Seismic Software, Inc. Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Seismic Software, Inc. Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Seismic Software, Inc. Enterprise Applications Revenues By Functional Markets, $M:
Seismic Software, Inc. Enterprise Applications Revenues By Verticals, $M:
Seismic Software, Inc. Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Seismic Software, Inc. Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Seismic Software, Inc. Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Seismic Software, Inc. Customers
No. of Seismic Software, Inc. Customers: 2200
No. of Seismic Software, Inc. Enterprise Applications Customers: 2200
No. of Seismic Software, Inc. Cloud Customers: x
No. of Seismic Software, Inc. Cloud Subscribers: x
More than 1900 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice.
Seismic Software, Inc. Market Opportunities, M&A and Geo Expansions
Seismic surpassed $200 million in annual revenue run rate. The revenue achievement is the latest highlight in a string of major milestones for Seismic, adding more than 50 new customers. In Europe and Asia-Pacific (APAC), Seismic recorded 182% year-over-year sales growth, and recently named Heather Cook as Vice President, APAC, to spearhead its expansion in Australia, New Zealand, and other Asian markets. The company also filled key executive positions during the past year including its first-ever chief product officer, and increased global headcount by 200 for a total of 1,000+ employees worldwide.
In September 2020, Seismic raised a Series F round of $92M led by a company backed by the Permira funds to accelerate Seismic’s rapid innovation, international growth, and M&A activity. Additional new strategic investors include Ameriprise Financial and EDBI. Existing investors participating in the round include Jackson Square Ventures, Lightspeed Venture Partners, and T. Rowe Price. This round brings the total raised by Seismic to approximately $270M to-date and values the company at approximately $1.6 billion.
In June 2020, Seismic expanded its EMEA footprint with new offices in Paris, France and Düsseldorf, Germany to better localise its offerings in the region. The expansion comes in response to the success Seismic has seen thus far in EMEA, as well as the rapidly growing demand for its best-in-class solutions globally. Local customers like SoftBank Robotics Europe and GEFA Fabritz GmbH have already experienced the benefits of Seismic’s platform. Earlier in December 2019, Seismic bolstered its Asia Pacific (APAC) operations with senior appointments in sales, marketing and technical roles based in Australia. The company is poised to accelerate its growth in APAC, having acquired local enterprise customers in the financial services, telco and business services sectors among others.
Seismic Software, Inc. Risks and Challenges
Seismic announced Heather Cole has joined the company as Vice President, Market Growth.
Seismic Software, Inc. Ecosystem, Partners, Resellers and SI
Seismic in partnership with SV Academy, and the Sales Enablement Society, launched the Enableship program. Enableship offers training, coaching, mentorship, and a community network for placement of historically underrepresented candidates into entry-level enablement positions. Seismic, SV Academy, Sales Enablement Society, and partner companies across various industries aim to create an inclusive enablement community and expand wages by democratizing opportunity for job-seekers of all backgrounds.
In September 2021, Seismic expanded its New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two local partners.
Seismic exceeded 100 technology integrations that provide customers with the sales enablement industry’s largest partner ecosystem. Ranging from CRM and business intelligence to marketing automation and sales engagement, Seismic is purpose-built to work with any application to enhance customer experiences, increase platform engagement, and add value throughout a company’s sales and marketing technology stack. Technology partnerships that have contributed to the breadth and depth of Seismic’s partner ecosystem include: Customer Intelligence: Gong, Introhive; CRM: Salesforce, Microsoft Dynamics, SugarCRM, Oracle, Pegasystems; Sales Readiness: Lessonly, Brainshark, MindTickle, Allego; Sales Engagement: SalesLoft, Outreach, Salesvue; Productivity: Office 365, GSuite, Microsoft Teams, Slack; Business Intelligence: Snowflake, Domo, Clari, Sisense; Marketing: Oracle Eloqua, Adobe Marketo, Adobe Marketing Cloud.
Seismic Software, Inc. Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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