Selligent Marketing Cloud, a CM Group company Strengths, Domain Expertise, and Key Differentiators
Selligent is an intelligent omnichannel marketing and experience cloud platform that empowers ambitious companies to maximize every moment they engage with connected consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent enables businesses to deliver ultra-personalized and highly relevant customer experiences that speed time to value swiftly and at scale.
Selligent Marketing Cloud, a CM Group company Recent Developments
In 2020, Selligent Marketing cloud added a text-based algorithm as part of the Smart Content functionality within its artificial intelligence (AI)-powered engine, Selligent Cortex. Selligent’s new capability leverages Natural Language Processing (NLP) to enable companies to deliver recommendations based on text. Selligent’s text-based recommendations will empower marketers to drive deeper engagement, and deliver relevant and personalized experiences for a wide-range of industries that include media, entertainment & publishing, travel & hospitality, and financial services, among others.
In the beginning of 2018, Selligent relaunched as Selligent Marketing Cloud.
Selligent Marketing Cloud, a CM Group company Mergers and Acquisitions (M&A) Activities
In November 2020, CM Group acquired Selligent Marketing Cloud (Selligent). CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC.
Selligent Marketing Cloud, a CM Group company Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Selligent Marketing Cloud, a CM Group company applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Selligent Marketing Cloud, a CM Group company and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Selligent Marketing Automation Platform customers.
Selligent Marketing Cloud, a CM Group company Overview
Ownership: - CM Group
Number of Employees: 400
Functional Markets: CRM,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Manufacturing, Media, Professional Services, Retail,
Selligent Marketing Cloud, a CM Group company Key Enterprise and Cloud Applications
Selligent Marketing Automation Platform
Selligent Marketing Cloud, a CM Group company Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Selligent Marketing Cloud, a CM Group company Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Selligent Marketing Cloud, a CM Group company Enterprise Applications Revenues By Functional Markets, $M:
Selligent Marketing Cloud, a CM Group company Enterprise Applications Revenues By Verticals, $M:
Selligent Marketing Cloud, a CM Group company Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
Selligent Marketing Cloud, a CM Group company Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Selligent Marketing Cloud, a CM Group company Customers - Breakdown by Geo, Size, Vertical and Product
No. of Selligent Marketing Cloud, a CM Group company Customers: 700
No. of Selligent Marketing Cloud, a CM Group company Enterprise Applications Customers: 700
No. of Selligent Marketing Cloud, a CM Group company Cloud Customers: x
No. of Selligent Marketing Cloud, a CM Group company Cloud Subscribers: x
Selligent is serving more than 700 brands in 30 countries, including Samsung, Dyson, ING, InterContinental Hotels Group, FLYERALARM, Turner, Viacom, McAfee, zulily, Fox Sports, JibJab, Yahoo!, Cisco Webex, Netflix, DowJones, Zalando, Allstate, Prezi, Roulta Media Group, Marktplaas, chronodrive, StepStone and many others.
Selligent Marketing Cloud, a CM Group company Market Opportunities, M&A and Geo Expansions
In May 2019, Selligent Marketing Cloud launched a Consumer Information Management tool that provides brands with a self-service interface to support consumer privacy regulations. Available to Selligent Marketing Cloud clients, the tool makes it easy for clients to adhere to consumers’ data privacy requests – from collection or removal of personal information to unsubscribing to communications – all in a few clicks.
Selligent Marketing Cloud, a CM Group company Risks and Challenges
The strategy for Selligent Marketing Cloud for 2020 is unknown, as of February 2020, the company has new CEO, Karthik Kripapuri.
Selligent Marketing Cloud, a CM Group company Ecosystem, Partners, Resellers and SI
Selligent does most of its sales via its own direct sales force, but it also has a Selligent Marketing Cloud's Channel Partner Program which includes partners from agencies, systems integrators, marketing consultants, marketing services providers and much more. Some of them are: Activeo, SWORD, Vigorate, Servion, Masao, T3, ttec, Colombus Consulting, others. Part of Selligent's Technology Partner Program are: Salesforce, Microsoft Dynamics, Sugar CRM, Magento, Google Analytics, Cisco, and others.
Selligent Marketing Cloud, a CM Group company Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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