Selligent Marketing Cloud Strengths, Domain Expertise, and Key Differentiators
Selligent is an intelligent omnichannel marketing and experience cloud platform that empowers ambitious companies to maximize every moment they engage with connected consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent enables businesses to deliver ultra-personalized and highly relevant customer experiences that speed time to value swiftly and at scale.
Selligent Marketing Cloud Recent Developments
In 2020, Selligent Marketing cloud added a text-based algorithm as part of the Smart Content functionality within its artificial intelligence (AI)-powered engine, Selligent Cortex. Selligent’s new capability leverages Natural Language Processing (NLP) to enable companies to deliver recommendations based on text. Selligent’s text-based recommendations will empower marketers to drive deeper engagement, and deliver relevant and personalized experiences for a wide-range of industries that include media, entertainment & publishing, travel & hospitality, and financial services, among others.
In the beginning of 2018, Selligent relaunched as Selligent Marketing Cloud.
Selligent Marketing Cloud Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Selligent Marketing Cloud applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Selligent Marketing Cloud and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Selligent Marketing Automation Platform customers.
Selligent Marketing Cloud Overview
Ownership: - Sequoia Capital, Globespan Capital Partners, Duff Ackerman & Goodrich Ventures
Number of Employees: 400
Functional Markets: Customer Relationship Management,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Manufacturing, Media, Professional Services, Retail, Transportation,
Selligent Marketing Cloud Key Enterprise and Cloud Applications
Selligent Marketing Automation Platform
Selligent Marketing Cloud Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Selligent Marketing Cloud Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Selligent Marketing Cloud Enterprise Applications Revenues By Functional Markets, $M:
Selligent Marketing Cloud Enterprise Applications Revenues By Verticals, $M:
Selligent Marketing Cloud Revenues By Region, $M
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 Enterprise Applications Revenues, $M||2019 Cloud Applications Revenues, $M|
Selligent Marketing Cloud Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Selligent Marketing Cloud Customers - Breakdown by Geo, Size, Vertical and Product
No. of Selligent Marketing Cloud Customers: 700
No. of Selligent Marketing Cloud Enterprise Applications Customers: 700
No. of Selligent Marketing Cloud Cloud Customers: x
No. of Selligent Marketing Cloud Cloud Subscribers: x
Selligent is serving more than 700 brands in 30 countries, including Samsung, Dyson, ING, InterContinental Hotels Group, FLYERALARM, Turner, Viacom, McAfee, zulily, Fox Sports, JibJab, Yahoo!, Cisco Webex, Netflix, DowJones, Zalando, Allstate, Prezi, Roulta Media Group, Marktplaas, chronodrive, StepStone and many others.
Selligent Marketing Cloud Market Opportunities, M&A and Geo Expansions
In May 2019, Selligent Marketing Cloud launched a Consumer Information Management tool that provides brands with a self-service interface to support consumer privacy regulations. Available to Selligent Marketing Cloud clients, the tool makes it easy for clients to adhere to consumers’ data privacy requests – from collection or removal of personal information to unsubscribing to communications – all in a few clicks.
Selligent Marketing Cloud Risks and Challenges
The strategy for Selligent Marketing Cloud for 2020 is unknown, as of February 2020, the company has new CEO, Karthik Kripapuri.
Selligent Marketing Cloud Ecosystem, Partners, Resellers and SI
Selligent does most of its sales via its own direct sales force, but it also has a Selligent Marketing Cloud's Channel Partner Program which includes partners from agencies, systems integrators, marketing consultants, marketing services providers and much more. Some of them are: Activeo, SWORD, Vigorate, Servion, Masao, T3, ttec, Colombus Consulting, others. Part of Selligent's Technology Partner Program are: Salesforce, Microsoft Dynamics, Sugar CRM, Magento, Google Analytics, Cisco, and others.
Selligent Marketing Cloud Cloud Infrastructure Insights
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- Selligent Marketing Cloud Public Cloud and Infrastructure (IaaS)
- Selligent Marketing Cloud Platform (PaaS)
- Selligent Marketing Cloud Application Delivery
- Selligent Marketing Cloud Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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