Sitecore Corporation A/S Strengths, Domain Expertise, and Key Differentiators
Sitecore’s fully integrated digital experience platform enables the world’s leading brands to create meaningful connections with their customers through relevant digital experiences that leverage omnichannel content, seamless commerce, and continuous personalization. Sitecore XP version 9.3, announced in November 2019, includes enhancements to personalization reporting, improved marketing and campaign management capabilities, and a new editing environment that provides real-time contextual insights as content is created and published. In addition, with the release of Sitecore AI – Auto Personalization and updates to Sitecore Content Hub, Sitecore is empowering marketers with tools that enhance and scale their expertise as well as increase their time to market by reducing the complexity of delivering personalized customer experiences at scale.
Sitecore Corporation A/S Recent Developments
In October 2021, Sitecore released Sitecore Experience Manager Cloud – the first entirely cloud-native CMS offering the design flexibility, integration-friendliness, and authoring experience for business users to create and deliver personalized digital experiences. With this new addition to the Sitecore Digital Experience Platform (DXP), Sitecore offers the first SaaS offering of its kind that reimagines how content, experience orchestration, commerce and analytics support modern enterprises. The company also announces a range of new product updates that integrate recent acquisitions, and the launch of a subscription-based learning resource.
In July 2020, Sitecore released version 3.4 of Sitecore Content Hub, offering new robust, streamlined and scalable capabilities to help brands accelerate their digital transformations. Sitecore Content Hub version 3.4 offers enhanced Digital Asset Management (DAM) capability with leading edge innovations in artificial intelligence (AI) and video capabilities, in addition to improving workflows and ease of use with extended integration to third-party solutions.
In March 2020, Sitecore has named Tom De Ridder as chief technology officer, reporting to Sitecore chief executive officer, Mark Frost. In his new role, De Ridder is chartered with heading Sitecore’s critical future-focused technology innovations, including Sitecore Content Hub and the forthcoming SaaS version of Sitecore’s market-leading digital experience platform. Alongside De Ridder’s appointment, Sitecore also has expanded the role of Desta Price, the company’s executive vice president of product management. In addition to driving the product vision and strategy for the entire Sitecore product portfolio, Price will now lead engineering for Sitecore’s current platform technologies, including Sitecore Experience Platform and Sitecore Experience Commerce, as well as Sitecore AI.
In November 2019, Sitecore launched Sitecore AI, a new machine learning framework that empowers marketers with predictive insights to automate the delivery of personalized digital experiences. Automated Personalization — an add-on for the Sitecore Experience PlatformTM (XP) 9.0 and above — is the first of the next-generation services within Sitecore AI, providing one of the industry’s first solutions powered by Microsoft Azure to automatically identify visitor trends, create customer segments, and modify page elements to deliver personalized experiences.
Sitecore Corporation A/S Mergers and Acquisitions (M&A) Activities
In March 2021, Sitecore has completed its acquisition of Boxever Ltd., a SaaS-based Customer Data Platform providing decisioning and experimentation. The acquisition will accelerate the delivery of the first SaaS-based Digital Experience Platform.
In October 2018, Sitecore acquired Stylelabs. The Stylelabs platform centralizes the ability to define content strategy and easily create, manage, and publish marketing content across channels. Adding Stylelabs’ platform to Sitecore allows marketing teams to own the entire content lifecycle and understand the impact of specific content assets on individual customers’ behavior, empowering them to deliver transformative experiences throughout the customer journey.
In July 2014, Sitecore acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider, and introduced its social media marketing suite, Sitecore Social.
Sitecore Corporation A/S Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Sitecore Corporation A/S applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Sitecore Corporation A/S and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sitecore Experience Platform, Sitecore Content Hub customers.
Sitecore Corporation A/S Overview
Ownership: - x
Number of Employees: 2200
Functional Markets: Collaboration, Content Management, CRM, eCommerce, PaaS,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K35, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Sitecore Corporation A/S Key Enterprise and Cloud Applications
Sitecore Experience Platform, Sitecore Content Hub
Sitecore Corporation A/S Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Sitecore Corporation A/S Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Sitecore Corporation A/S Enterprise Applications Revenues By Functional Markets, $M:
Sitecore Corporation A/S Enterprise Applications Revenues By Verticals, $M:
Sitecore Corporation A/S Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Sitecore Corporation A/S Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Sitecore Corporation A/S Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Sitecore Corporation A/S Customers
No. of Sitecore Corporation A/S Customers: 5200
No. of Sitecore Corporation A/S Enterprise Applications Customers: x
No. of Sitecore Corporation A/S Cloud Customers: x
No. of Sitecore Corporation A/S Cloud Subscribers: x
Sitecore is the brings together content, commerce, and data into one connected platform that delivers millions of digital experiences every day for more than 5,200 brands. Among Sitecore customers are: American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, Volvo Cars,The Canadian Nurses Association, RAC Western Australia, Therapeutic Research Center, Yarra City Council, Delaware North, DOM Security, Ruth’s Hospitality Group, Two Roads Hospitality, Nerium International, Qualicaps, Tyres4U, American Bath Group, and many others.
Sitecore Corporation A/S Market Opportunities, M&A and Geo Expansions
In January 2021, Sitecore secured backing for a large-scale growth plan fueled by $1.2 billion in investment. This massive investment, the largest-ever capital investment in the martech space, comes less than five months after Steve Tzikakis joined the digital experience delivery leader as CEO.
In January 2020, Sitecore partnered with Productsup, provider of e-commerce data integration. The partnership will enable their enterprise customer bases to implement personalized digital experiences and seamless end-to-end product content flow to support a business ecosystem of channels, suppliers and customer experiences.
Sitecore Cloud delivers next-generation platform-as-a-service (PaaS) native support for the entire Sitecore solution. Empowering marketers to more quickly execute digital initiatives in context of customer interactions, Sitecore Cloud leverages the speed and agility of Microsoft Azure’s PaaS development and deployment environment.
Sitecore, having already brought its Web Experience Manager to Azure, will be offering the entire Sitecore Experience Platform and Sitecore Commerce on Azure. As a modular open platform, Sitecore provides customers with the choice to start with basic web and mobile content management, and expand to add other integrated solutions such as Commerce, email automation, and other omnichannel options to fit any environment and budget.
In May 2019, Sitecore's acquired his partner Hedgehog. Hedgehog is a digital consultancy focused on implementing Sitecore and other marketing technologies. At the root of the disquiet is the suggestion that Sitecore, through the acquisition, is dipping its toe into the client services ecosystem, revenue that it previously was committed to preserving for its legion of agency In November 2018, Sitecore completed the acquisition of Stylelabs and incorporated Stylelabs' digital asset management, marketing resource management and product information management applications into its Experience Cloud.
In October 2017, Sitecore Launched Version 9 of Sitecore XP and XM. The new Sitecore Experience Cloud, which offers a range of content management, digital marketing, and commerce tools as well as continuously optimized experiences, new approaches for collecting customer data, and real-time insights using machine learning. As part of the announcement, Sitecore announced a significant Version 9 release of its flagship Sitecore Experience Platform (XP) digital experience platform and Sitecore Experience Manager (XM) web CMS.
Sitecore Corporation A/S Risks and Challenges
Changes in leadership, particularly the appointment of the new Chief Technology Officer and VP of product, will shape up the company's strategy and growth for the future.
In August 2019, Sitecore has cut its workforce by about 70 people, or roughly 5% of its global workforce. The layoffs come following reports of a disappointing performance in the recently completed fourth quarter of the fiscal year 2019. Recent changes in top management may reflect to the Company go to market strategy. Michael Seifert was the company's CEO from its founding in 2001 until 2017. His method for collecting human experience analytics data was awarded US Patent 8,255,526 in August 2012.
In 2017, Seifert was replaced by Mark Frost. Sitecore appointed Mark Frost as Chief Executive Officer, Mark Zablan as Chief Revenue Officer, Monte Wilson as Senior Vice President Americas and Denise Parker as EVP, Business Operations.
Sitecore Corporation A/S Ecosystem, Partners, Resellers and SI
Some of Sitecore's partners are: Avanade, Deloitte Digital, ecx.io, Sapient Razorfish, Productsup and others. Sitecore partners with Microsoft to transform the Digital Experience at the speed of Microsoft Azure.
Sitecore Corporation A/S Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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