Smarp Among Cloud Top 500

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Helsinki, x, 100, Finland

358 4 0543 4499


Smarp Strengths, Domain Expertise, and Key Differentiators

Smarp is a cloud-based employee engagement and communication solution which is designed to connect employees with the content they need for their role and empower them to share their employer’s message as brand ambassadors. Employees can also stay up-to-date on their industry and company with tools for discovering, sharing, and measuring the impact of content.

Smarp Recent Developments

In July 2021, Smarp had a new addition to its communications offering: a fully flexible email creation and delivery suite. The new email suite allows enterprise communicators to leverage the existing communications curation, creation, and targeting capabilities of Smarp to reduce the amount of time needed to craft and deliver compelling emails to their target audiences.

In August 2020, Doodle hired new CPO Kevin Owens. Owens joins Doodle with more than 21 years of experience in enterprise SaaS product development.

Smarp Mergers and Acquisitions (M&A) Activities

In September 2021, Germany’s COYO and Smarp merged to expand it's presence the employee communications and engagement space. The new company will address the challenges of an increasingly mobile workforce and how companies can effectively manage change while keeping their employees engaged and motivated. The transaction has been supported by Marlin Equity Partners, at the same time, the management and founders of Smarp and COYO as well as Smarp's largest investor, Nauta Capital from London, will be investing in the new firm.

The combined organization will be servicing medium-sized and large businesses from offices in the US, Germany, UK, France, and Finland, with customers like Salesforce, Google, Amazon, DHL, Deutsche Bahn, and E.ON.

Smarp Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Smarp applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Smarp and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Smarp Employee Communication Plaform customers.

Smarp Key Enterprise and Cloud Applications

Smarp Employee Communication Plaform

Smarp Revenues, $M:

Type/Year20192020YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Smarp Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Smarp Revenues By Region, $M

Region% of Total Revenues2020 Total Revenues, $M2020 Enterprise Applications Revenues, $M2020 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Smarp Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Smarp Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Smarp Customers

No. of Smarp Customers: 300

No. of Smarp Enterprise Applications Customers: 300

No. of Smarp Cloud Customers: 300

No. of Smarp Cloud Subscribers: 6 million

Smarp has helped over 300 companies transform the way they communicate and share content. Representing over 6 million employees worldwide and dedicated customer success in over 20 languages. A companies like; Amazon, Marriott, Swarovski, KPMG, and L’Oréal trust Smarp to help them better inform and engage their employees.

Smarp Market Opportunities, M&A and Geo Expansions

Due to Covid 10, remote work has become a staple. However, many organizations have already realized that technology can help organizations better adapt to the current changing situation. Sarp is a solution for companies to drive alignment, productivity, and engagement through effective communications.

Smarp Risks and Challenges

The merger of SMARP and COYO could lead to a name change, which could be a risk for SMARP.

Smarp Ecosystem, Partners, Resellers and SI

In January 2019 - Smarp, the Finland-based internal content hub provider for employee engagement and advocacy, has that its United States offices will be relocating From New York to Atlanta, Georgia. Smarp's North American business development and customer success management team has operated out of New York City since 2015, and the company has decided to move its U.S. base down south as it eyes further expansion in the American market.

Smarp has integration with some of the leading software providers; Oracle, Workday, Google Workplace, onelogin, and many more.

Smarp Cloud Infrastructure Insights

Subscribe to read more about:

  • Smarp Public Cloud and Infrastructure (IaaS)
  • Smarp Platform (PaaS)
  • Smarp Application Delivery
  • Smarp Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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