Tableau

Recent Developments

Acquired database vendor HyPer for high performance computing in 2016.

Tableau Key Enterprise & Cloud Applications

Tableau Desktop, Tableau Server, Tableau Online

SCORES Analysis

Tableau Strengths

Tableau produces a family of interactive data visualization products focused on business intelligence.

 

Tableau currently offer five key products: Tableau Desktop, a self-service, powerful analytics product for anyone with data; Tableau Server, a business intelligence platform for organizations; Tableau Online, a hosted software-as-a-service ("SaaS") version of Tableau Server; Tableau Public, a free cloud-based platform for analyzing and sharing public data; and Vizable, a free iOS application used to easily analyze data on a tablet.

 

In October 2015, Tableau announced Vizable, an entirely new mobile application designed to help people see and understand data with just an iPad. APAC is a key region for Tableau.

 

In 2015 the company opened its first office in Shanghai, accompanying its existing offices in Tokyo and Singapore. In 2016, Tableau opened its first office in Beijing.

 

In March 2016, Tableau announced the general availability of Tableau 9.3 with new ways to analyze data and share findings faster. Powerful features include the new “always connected” Tableau Desktop, improved global map coverage, faster ways to prepare data for analysis, more governance features and easier administration and direct connectivity to the Snowflake Elastic Data Warehouse.

 

Tableau have partnerships with Microsoft Azure and AWS to host Tableau Server in the public cloud. The integration with AWS enables organizations to quickly deploy Tableau Server to any AWS region in minutes. Additionally, Tableau connects natively to over 40 different data source types, including Cloudera Hadoop, Amazon Redshift, Teradata and Microsoft SQL. For most of these, customers can connect directly without having to download the data locally. Tableau also provides an in-memory option with the Tableau Data Engine.

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• Key differentiators
• Domain Expertise
• Product portfolio
• Solution scope

Tableau Revenues, $M:

Type/Year	2011	2012	2013	2014	2015	YoY Growth, %
Total Revenues, $M	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe
Enterprise Applications Revenues, $M	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe
Cloud Applications Revenues, $M	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Tableau Revenue Breakdown By Type, $M:

Type	License	Services	Hardware	Support & Maintenance	SaaS
% of Total Revenues	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe
Revenues, $M	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe

2015 Enterprise Applications Revenues By Functional Markets, $M:

Split by Functional MArkets	% of Total Revenues	2015 Enterprise Apps Revenues, By Functional Markets, $M
Analytics and BI	Subscribe	Subscribe
Collaboration	Subscribe	Subscribe
Content Management	Subscribe	Subscribe
Customer Relationship Management	Subscribe	Subscribe
eCommerce	Subscribe	Subscribe
Enterprise Performance Management	Subscribe	Subscribe
ERP Financial Management	Subscribe	Subscribe
ERP Services and Operations Management	Subscribe	Subscribe
Human Capital Management	Subscribe	Subscribe
IT Service Management	Subscribe	Subscribe
PLM/Engineering	Subscribe	Subscribe
Project Portfolio Management	Subscribe	Subscribe
Procurement	Subscribe	Subscribe
Sales Performance Management	Subscribe	Subscribe
Supply Chain Management	Subscribe	Subscribe
Treasury and Risk Management	Subscribe	Subscribe
Total	Subscribe	Subscribe

2015 Enterprise Applications Revenues By Verticals, $M:

Split by Verticals	% of Total Revenues	2015 Enterprise Apps Revenues, By Verticals, $M
Aerospace & Defense	Subscribe	Subscribe
Automotive	Subscribe	Subscribe
Banking and Financial Services	Subscribe	Subscribe
Communication	Subscribe	Subscribe
Construction and Real Estate	Subscribe	Subscribe
Consumer Packaged Goods	Subscribe	Subscribe
Distribution	Subscribe	Subscribe
Education	Subscribe	Subscribe
Government	Subscribe	Subscribe
Healthcare	Subscribe	Subscribe
Insurance	Subscribe	Subscribe
Leisure & Hospitality	Subscribe	Subscribe
Life Sciences	Subscribe	Subscribe
Manufacturing	Subscribe	Subscribe
Media	Subscribe	Subscribe
Non Profit	Subscribe	Subscribe
Oil and Gas	Subscribe	Subscribe
Professional Services	Subscribe	Subscribe
Retail	Subscribe	Subscribe
Transportation	Subscribe	Subscribe
Utility	Subscribe	Subscribe
Total	Subscribe	Subscribe

Tableau Revenues By Region, $M

Region	% of Total Revenues	2015 Total Revenues, $M	2015 Enterprise Applications Revenues, $M	2015 Cloud Applications Revenues, $M
Americas	Subscribe	Subscribe	Subscribe	Subscribe
EMEA	Subscribe	Subscribe	Subscribe	Subscribe
APAC	Subscribe	Subscribe	Subscribe	Subscribe
Total	Subscribe	Subscribe	Subscribe	Subscribe

Tableau 2015 Direct vs Indirect sales

Region	Direct Sales	Indirect Sales	Total
Type %	Subscribe	Subscribe	Subscribe
Revenues, $M	Subscribe	Subscribe	Subscribe

Tableau Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

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• Reference wins across regions
• Customer Size segments
• Customer wins momentum

Tableau Opportunities

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• Market Opportunities at the vertical and subvertical levels
• Mergers and Acquisitions (M&A), Funding
• Geo Expansions

Tableau Risks

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• Ability to handle internal and external risk and challenges

Tableau Ecosystem

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• Health of ecosystem
• Network Effects of BPO, ISV, SI
• VAR Partners
• Direct vs Indirect sales

Tableau Cloud Infrastructure Insights

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• Cloud Infrastructure (IaaS)
• Cloud Platform (PaaS)
• Cloud Application delivery (SaaS)
• Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/
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