Visual IQ, a Nielsen company Among Cloud Top 500

75 Second Avenue,Suite 330

Needham, MA, 02494-2813, USA

+1 781-657-9035

https://www.visualiq.com/

580

Visual IQ, a Nielsen company Recent Developments

In July 2017, Visual IQ announced the appointment of Theresa Colarusso to Senior Vice President, Customer Success. In this role, Colarusso will lead programs to ensure successful implementation of Visual IQ's marketing intelligence platform and drive customer satisfaction. Colarusso joins Visual IQ from IBM where she was the Director, Global Client Success. While at IBM she launched a global client success initiative for the company's newly formed Analytics Platform Solutions division, and unveiled a Client Success dashboard to provide a view into the health of existing clients. At Visual IQ, she will implement infrastructure that will allow the company to continue to grow globally, build and lead a team of account managers, business analysts and solution architects, and support the sales efforts to ensure customers are getting the most out of their deployments of the company's award-winning marketing intelligence platform. Visual IQ’s platform is the only solution that natively combines audience data and attribution to provide the actionable intelligence marketers need to effectively optimize paid media budgets across all touchpoints, while delivering the coordinated marketing messages and experiences that maximize business results.

Visual IQ, a Nielsen company M&A Activities

In September 2017, Nielsen acquired Visual IQ, a independent provider of multi-touch attribution (MTA) modeling of advertising on digital platforms that helps improve return on investment (ROI) for brand marketers.

Visual IQ, a Nielsen company Key Enterprise & Cloud Applications

Attribution Management, Marketing Analytics, Media Mix Modeling, Marketing Optimization, Marketing Attribution,

SCORES Analysis

Visual IQ, a Nielsen company Strengths

Visual IQ is a marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices. By combining the power of audience and attribution, its Marketing Intelligence Platform provides the real-time insight brands and agencies need to optimize marketing and advertising performance by audience segment and drive the online and offline success metrics they care about most.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Visual IQ, a Nielsen company Revenues, $M:

Type/Year 2016 2017 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Visual IQ, a Nielsen company Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Visual IQ, a Nielsen company Revenues By Region, $M

Region % of Total Revenues 2017 Total Revenues, $M 2017 Enterprise Applications Revenues, $M 2017 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Visual IQ, a Nielsen company Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Visual IQ, a Nielsen company Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Visual IQ, a Nielsen company Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Visual IQ, a Nielsen company Risks

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  • Ability to handle internal and external risk and challenges

Visual IQ, a Nielsen company Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Visual IQ, a Nielsen company Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).




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