Vonage Strengths, Domain Expertise, and Key Differentiators
Vonage is blurring the boundaries between Unified Communications, Contact Center, and Communications APIs. Vonage is the first to bring them together in one portfolio and we’re the first to make them available for fully customizable customer and employee experiences.
Vonage is positioned to meet the communications needs of all businesses as a one-stop-shop, making it simple for the customer. Vonage's combined capabilities allow for the creation of personalized, rich, and secure customer experiences by allowing customers to use their communications channels of choice when and where they want to make it the world's most flexible communications platform.
Vonage Recent Developments
In September 2021, Vonage launched AI Virtual Assistant for its unified communications solution, Vonage Business Communications (VBC). One of the first AI-driven conversational solutions to deliver enhanced self-serving interactions for unified communications, Vonage AI Virtual Assistant creates artificially intelligent conversational experiences using natural language understanding and machine learning that is supported by applications using voice and text to engage every caller in natural language.
In June 2020 Vonage launched its Contact Center AI Virtual Assistant to help organizations improve customer experience and manage contact volumes. The solution can be deployed through both voice and messaging channels, helping to provide enhanced self-service interactions that engage every caller in natural language – not the stereotypical, robotic language that is often associated with the technologies. While Vonage has a whole host of its own highly regarded contact center solutions, its Virtual Assistant also integrates with other platforms – including Salesforce.
In October 2019, Vonage launched its Conversation API at the Company's user and developer conference, Vonage Campus. As the newest addition to the Vonage API Platform, the Conversation API enables developers and enterprises to create customized, real-time conversations that maintain context across multiple channels, including messaging and voice.
Vonage Mergers and Acquisitions (M&A) Activities
In November 2021, Ericsson entered into agreement for $ 6.2 billion cash offer to acquire Vonage, a global provider of cloud-based communications, with unanimous approval of the Vonage Board of Directors.
In October 2021, Vonage, acquired Jumper.ai, a Singapore-based leader in omnichannel conversational commerce solutions. Jumper.ai's team will join Vonage's Product and Engineering group. With this acquisition, Vonage gains significant technology and developer-focused talent, as well as expertise in conversational commerce, complementing the programmable, flexible and intelligent capabilities of its singular Vonage Communications Platform and robust portfolio of APIs.
In August 2019, Vonage acquired conversational AI startup Over.ai’s team and intellectual property. Over.ai’s product and research division of 23 engineers will join Vonage’s technology hub in Israel, expanding the latter’s regional team to over 100 people and total R&D team to almost 600.
Vonage has transformed over the past six years through organic growth combined with nine strategic acquisitions, including the addition of programmable communications via the Nexmo API Platform and contact center excellence via NewVoiceMedia - a UK startup that builds cloud-based contact center solutions, for $350 million in cash- to build the world's most flexible cloud communications platform.
Vonage Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Vonage applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Vonage and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Nexmo, The Vonage® API Platform, Vonage Enterprise, Vonage Business Cloud customers.
Vonage Overview
Ownership: - NYSE: VG
Number of Employees: 2198
Functional Markets: Analytics and BI, Collaboration, Content Management, CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K333, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Vonage Key Enterprise and Cloud Applications
Nexmo, The Vonage® API Platform, Vonage Enterprise, Vonage Business Cloud
Vonage Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Vonage Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Vonage Enterprise Applications Revenues By Functional Markets, $M:
Vonage Enterprise Applications Revenues By Verticals, $M:
Vonage Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Vonage Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Vonage Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Vonage Customers
No. of Vonage Customers: 100000
No. of Vonage Enterprise Applications Customers: 100000
No. of Vonage Cloud Customers: x
No. of Vonage Cloud Subscribers: x
Among Vonage's customers are CustomerDirect, MedXM, AllState, GateHouse Media, Firefly, and many others.
Vonage Market Opportunities, M&A and Geo Expansions
In June 2021, Vonage, launched Vonage Contact Center (VCC) for Service Cloud Voice, empowering customers to enhance the agent and customer experience with intelligent, omnichannel and global calling capabilities - all within Service Cloud Voice, powered by Vonage. Integrated directly with Salesforce Service Cloud, Vonage Contact Center for Service Cloud Voice is currently available on Salesforce AppExchange.
In July 2020 Vonage has launched a new developer champions program, Vonage Voyagers, to assemble a team of developers passionate about building connected applications and inspiring their communities. The program has been designed to drive high-quality product feedback from a diverse pool of users; promote the creation of useful content, and increase the frequency and quality of support provided by and for the developer community.
The Vonage Communications Services Platform brings both power and flexibility to businesses through the integration of multiple channels − Video, Voice, Conversations, Messaging, and Verification − into their applications, products, and workflows to create new paradigms in their industries. With an ever-growing network of more than one million registered developers, the platform makes it easy for businesses to use APIs to build the personalized, immediate, and intuitive communication experiences that today’s customers expect. And, Vonage’s developer community tears down the barriers to entry so that any developer can reach a global audience from day one.
Vonage added Vonage Meetings, which will bring new video collaboration capability to its Vonage Business Cloud (VBC) solution. Announced at Vonage Campus, Vonage Meetings is the latest in a series of innovations to VBC, enhancing the Company's unified communications offering.
Additionally, in October 2019, Vonage started its brand revitalization, presenting a company united to profoundly change business communications. Through nearly 20 years of constant change and disruption in the technology space, Vonage has been leading through the change. With this brand revitalization, Vonage is demonstrating its position as a B2B communications SaaS leader for a new era.
Vonage Risks and Challenges
The utilization of APIs to embed contextual, programmable real time communications into mobile apps, websites and business systems
workflows, remains a relatively new market, and developers and organizations may not yet recognize the need for, or benefits of, Vonage's products and
platform. It is important that they are able to educate developers, organizational leaders, and other potential customers regarding Vonage's products and platform
in order to help grow the market and to realize Vonage's market share. If Vonage fail to achieve the foregoing, the market for their products and platform or Vonage's share
of that market could fail to grow significantly. If the API market, or Vonage share of that market, does not experience significant growth, then the business,
results of operations and financial condition could be adversely affected.
Partnering with contact center technology companies from Cisco to Avaya could provide Vonage with new market opportunities.
Vonage Ecosystem, Partners, Resellers and SI
In October 2021, Vonage formed a strategic partnership with Etisalat Digital, the business unit of Etisalat, driving digital transformation by enabling organisations to become smarter through the use of technology. With this partnership, Etisalat Digital will drive a more contextual and personalised experience for its business customers, offering reliable and customisable communications APIs (Application Programming Interface) powered by Vonage, to organisations in the healthcare, retail, e-commerce, logistics and transportation, automotive, education, and government sectors.
In October 2019, Vonage has launched the Vonage App Center. The Vonage App Center is built on a flexible microservices architecture that allows partners to deploy business apps from directly within Vonage Business Cloud, Vonage's cloud-native unified communications solution.
Vonage Cloud Infrastructure Insights
Subscribe to read more about:
- Vonage Public Cloud and Infrastructure (IaaS)
- Vonage Platform (PaaS)
- Vonage Application Delivery
- Vonage Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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