Workfront Strengths, Domain Expertise, and Key Differentiators
Workfront is the platform for enterprise work management. Workfront was founded to help people, teams, and companies get work done. Today, more than 4,000 organizations and 10 out of 10 of the world’s top brands use it every single day.
Workfront combines project management software, intelligent work automation, and in-context collaboration to empower teams to do the right work, their best work, and deliver that work faster.
Workfront's platform for enterprise work management:
- includes one central application platform to share ideas, create content, manage complex processes - can be configured and reconfigured to support any team, region, project, or program across your enterprise.
- takes advantage of Workfront’s user experience which simplifies and orchestrates everything users are working on, no matter where they are.
- delivers powerful, out-of-the-box integrations - including creative applications, collaboration tools and enterprise systems.
- provides the ability to plan, manage, and measure work based on data. Workfront provides a system of record for managing work across the enterprise, giving executives real-time insight into programs, projects, people, resources, and work in motion.
- is enhanced with the Workfront experience designed to help people, teams, and organizations transform the way you work.
Workfront's community of thousands of work management leaders, and Workfront experts, will help organizations enable growth, empower their people, and increase the value of Workfront within their organization.
Workfront Recent Developments
In 2019, Workfront launched Workfront Library - the first enterprise digital content hub for managing initial concept to completion and distribution in the context of work. Workfront also unveiled a new Workfront user experience; partnership with Google Cloud to connect G Suite productivity applications with Workfront; a collaboration with Adobe to provide a modern work management backbone for marketing organizations, providing connectors for both Adobe Experience Cloud and Adobe Creative Cloud; and acquired Atiim, a pioneer in enterprise goal management software.
In 2020, Workfront will launch Workfront Goals - enabling enterprises to manage organizational and individual goals, work, and key results on a single platform for the first time.
Workfront Mergers and Acquisitions (M&A) Activities
In October 2019, Workfront acquired Atiim, a pioneer in enterprise goal management software. By adding the new goal management capabilities, Workfront will enable enterprises to manage organizational and individual goals, work, and key results on a single platform for the first time. The acquisition is complete, effective immediately.
Workfront Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Workfront applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Workfront and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Workfront Cloud (Workfront, ProofHQ, Workfront DAM), customers.
Ownership: - x
Number of Employees: 1000
Key Verticals: Banking and Financial Services, Construction and Real Estate, Consumer Packaged Goods, Education, Government, Healthcare, Leisure and Hospitality, Manufacturing, Media, Oil and Gas, Professional Services, Retail, Transportation, Utility,
Workfront Key Enterprise and Cloud Applications
Workfront Cloud (Workfront, ProofHQ, Workfront DAM),
Workfront Revenues, $M:
|Type/Year||2017||2018||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Workfront Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Workfront Enterprise Applications Revenues By Functional Markets, $M:
Workfront Enterprise Applications Revenues By Verticals, $M:
Workfront Revenues By Region, $M
|Region||% of Total Revenues||2018 Total Revenues, $M||2018 Enterprise Applications Revenues, $M||2018 Cloud Applications Revenues, $M|
Workfront Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Workfront Customers - Breakdown by Geo, Size, Vertical and Product
No. of Workfront Customers: 4000
No. of Workfront Enterprise Applications Customers: 4000
No. of Workfront Cloud Customers: 4000
No. of Workfront Cloud Subscribers: 1 million
Workfront's client base has more than 4,000 clients using Workfront Enterprise Work Management solutions in 65 countries.
Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric, and Trek.
Workfront Market Opportunities, M&A and Geo Expansions
In March 2019, W Capital Partners, Susquehanna Growth Equity, and AB Private Credit Investors acquired a minority stake in the company worth approximately $280 million from existing equity holders through an organized secondary process.As part of the investment, Blake Heston, managing director at W Capital, and Martin Angert, Director at Susquehanna Growth Equity, will join Workfront’s Board of Directors. Goldman Sachs & Co.LLC served as exclusive placement agent, and Goodwin served as legal counsel to Workfront. Existing investors Openview, Greenspring, and JMI Equity remain significant investors in the company.
In May 2018, Workfront released Workfront Fusion. Workfront Fusion is a powerful integration platform that enables Workfront customers to easily connect over 150 common business applications to its work management application platform. Because Workfront Fusion is codeless and flexible, customers can minimize the cost associated with building, maintaining, and supporting integrations. Workfront Fusion ignites the full power of the Workfront enterprise application platform for modern work management by connecting the most critical processes and applications with Workfront.
Workfront continues to grow through an expanding partner network, from GSI's like Accenture and Deloitte, as well as strategic technology partners like Adobe and Google.
Workfront Risks and Challenges
The next phase of growth for Workfront will be based on its ability to scale out its installed base through OEM and channel recruitment efforts.
Workfront Ecosystem, Partners, Resellers and SI
In January 2019, Workfront is increasing its investment in Central Europe to ensure the success of both local and global customers. In addition to established data centers in Dublin, Ireland and Frankfurt, Germany, Workfront is opening offices in Mannheim, Germany with local account management, product support, and implementation teams to better serve its customers.
Workfront has offices in the USA, UK, and Armenia. Workfront also has a presence, but no formal offices, in China and Japan.
Workfront Cloud Infrastructure Insights
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- Workfront Public Cloud and Infrastructure (IaaS)
- Workfront Platform (PaaS)
- Workfront Application Delivery
- Workfront Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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