Wrike, a Citrix Company Strengths, Domain Expertise, and Key Differentiators
Wrike is a flexible work management and collaboration platform centered around the tasks, projects, and workflows of a company. Blending live collaboration, planning, and reporting, Wrike provides easy, real-time access to the status of work at any level in an organization. Wrike's cloud-based solution combines task and project management functionality, friendly collaboration features and helpful integrations with popular tools, like Gmail, IBM Connections, Dropbox, Google Drive, Google Apps Marketplace, Apple Mail, Microsoft Outlook, Jive Software, Microsoft Project and Microsoft Excel.
For the new Enterprise release, Wrike reworked its reporting engine with the big data concept at its core. Processing millions of records in the system, it provides instant infographics with an overview of employee performance, the status of actual progress compared to the original plan, and critical areas that deserve management's attention. Responding to the needs of customers with 1,000+ seat deployment, Wrike also introduced enhanced control for IT with user groups, permissions, branded e-mails, and more customization features. Wrike's enterprise project management software features flexible calendars to keep track of vacations, PTO and extra working days for more accurate management of working schedules.
Wrike, a Citrix Company Recent Developments
In October 2021, Wrike unveiled a new set of platform capabilities that allow employees to build workflows, processes, and metrics that best suit their needs, while ensuring individual work maps to organizational goals. This unique orchestration of workflows and processes enables entire organizations to work as one collective body.
During the Covid 19 pandemic, Wrike enabled free licensing to support the rapid adoption of remote work necessary to steer the economy throught the pandemic. Wrike will make its Professional edition available to new customers for 6 months at no charge, so teams can begin collaborating and managing their projects.
In 2020, Wrike launched new marketing tool. Already supporting more than 25 file formats covering a wide range of images, videos, and documents, Wrike’s HTML proofing will speed up the website production process for campaign managers, designers and web developers. It is offered as part of Wrike for Marketers.
In October 2019 Wrike unveiled Wrike Analyze, Wrike for Professional Services, Wrike for Professional Services Performance, and Wrike for Marketers Performance. These offerings address the growing demand for end-to-end work management solutions that measure the impact of effort and cater to specific use cases Wrike is plans adding 150 employees with new offices in San Diego while extending the reach of its collaboration apps with Office 365 and Azure Active Directory integrations.
Wrike, a Citrix Company Mergers and Acquisitions (M&A) Activities
In March 2021, Citrix System completed its acquisition of Wrike for approximately US$2.25 billion in cash. With the acquisition, Citrix will deliver the cloud-based work platform to empower all employees and teams to securely access, collaborate and execute all work types in the most efficient and effective way possible – across any working channel, device, or location.
Wrike, a Citrix Company Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Wrike, a Citrix Company applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Wrike, a Citrix Company and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Wrike Graphite, customers.
Wrike, a Citrix Company Overview
Ownership: - x
Number of Employees: 1000
Functional Markets: Collaboration, PPM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction and Real Estate, Consumer Packaged Goods, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Oil, Gas and Chemicals, Professional Services, Retail, Transportation, Utilites,
Wrike, a Citrix Company Key Enterprise and Cloud Applications
Wrike Graphite,
Wrike, a Citrix Company Revenues, $M:
| Type/Year | 2019 | 2020 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Wrike, a Citrix Company Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Wrike, a Citrix Company Enterprise Applications Revenues By Functional Markets, $M:
Wrike, a Citrix Company Enterprise Applications Revenues By Verticals, $M:
Wrike, a Citrix Company Revenues By Region, $M
| Region | % of Total Revenues | 2020 Total Revenues, $M | 2020 Enterprise Applications Revenues, $M | 2020 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Wrike, a Citrix Company Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Wrike, a Citrix Company Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Wrike, a Citrix Company Customers
No. of Wrike, a Citrix Company Customers: 20000
No. of Wrike, a Citrix Company Enterprise Applications Customers: 20000
No. of Wrike, a Citrix Company Cloud Customers: 20000
No. of Wrike, a Citrix Company Cloud Subscribers: 2296036
Wrike serves over 20000 customers in 140 different countries on the premium version of its product, from startups to Fortune 1000 companies. In 2019, it had 2.3 million users, nearly 1 million of them were new users.
Among its customers are Synergy Legal Staffing, TransPerfect Legal Solutions Inc., Spherion Legalpeople, NYC Board of Education Retirement System, Prudential Financial Inc., The Government Employees' Retirement System of the Virgin Islands (GERS), Intermediate Capital Group plc, PSERS, City of Dallas Employee Retirement Fund, Manulife, New York City Police Pension Fund (NYCPPF), San Mateo County Employees’ Retirement Association (SamCERA), Lincoln Financial Group (LFG), American Heritage Life, Insurance Company United Nations, Joint Staff Pension Fund Building Service, 32BJ Benefit Funds (32BJ SEIU), 1199 SEIU Funds, Hawaii Employer Union Health Benefits Trust Fund (Hawaii EUTF), The World Bank, Steamfitters Industry Fund, Office Orange County Employees Retirement System (OCERS), and many more.
Wrike, a Citrix Company Market Opportunities, M&A and Geo Expansions
In November 2019 Wrike has joined the LaunchPoint, by Marketo, an Adobe company partner program as an Accelerate partner on the heels of the recently announced Wrike for Marketers Performance solution. The alliance strengthens the new vertical solution, ensuring campaign performance data is linked to specific projects and tasks within Wrike. The company will now be able to deliver its robust end-to-end collaborative work management solution for performance-driven marketers to a wider audience through co-selling and co-marketing with Marketo Engage.
In May 2019 Wrike expanded its partner program in Japan with the addition of NEC Networks and System Integration Corporation (NESIC). NESIC estimates it will reach one billion Yen in cumulative sales of Wrike related solutions in fiscal 2021 because the platform is central to any digital transformation (DX) initiative and it directly addresses key Work-Style Reform objectives, including resource management, and enabling flexible and remote work.
With the launch of Microsoft Office 365 and Azure Active Directory integrations, Wrike and Microsoft create a more powerful and seamless experience for the fast-growing segment of enterprise teams who use collaboration tools to manage their work.
Wrike, a Citrix Company Risks and Challenges
Wrike's next challenge is to ride out the upcoming shakeout phase in the collaboration market as platform vendors such as Amazon and Microsoft are duking it over startups like Box and Dropbox with all clamoring to redefine Cloud-based collaboration to their advantage.
Wrike, a Citrix Company Ecosystem, Partners, Resellers and SI
Wrike does most of its sales via direct sales force in the USA. Among its partners are: Google, Microsoft, Adobe Creative Cloud, Box, GitHub, JIRA, and many more.
In July 2019 Wrike with an extended agreement is increasing access to its software for the creative industry in Japan with digital creatives solutions provider Too, Inc. Too will leverage the Wrike platform's seamless integration with Adobe Creative Cloud to appeal to the company's vast customer base of creative agencies and teams.
Besides it's existing offices in 6 countries, in 2019 Wrike opened one in Tokyo and in Prague.
Wrike, a Citrix Company Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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