A.F. Blakemore & Son Limited Digital Transformation Initiatives

About the Customer

A.F. Blakemore & Son Ltd was founded in 1917 and is a family-owned food & drink retail, wholesale and distribution business. Peter Blakemore is the third generation of the Blakemore family to lead the company, which currently employs more than 8,100 people and has a turnover circa £1.31 billion.

Scope and Challenges

A.F. Blakemore & Son has chosen Visma Retail to modernize its technology, bringing innovative IT solutions to help grow and develop a sustainable business for the long-term. The company owns and operates 295 SPAR stores and is a wholesaler to an additional 780 SPAR partner stores across England and Wales.

Outcome and Implications

Visma Retail is to provide “Visma Retail Suite” to A.F. Blakemore & Son that covers HQ and central processes, store back office and a point-of-sales platform. This includes in-store technology such as self-scanning, self check-out, POS enabled on mobile devices) and in-store management (such as backoffice enabled on mobile devices, real-time reporting, task and workflow management).


"Visma Retail was one of very few organisations able to provide “a true end-to-end product” to serve Blakemore’s needs. Our three key criteria in finding a partner were an end to end solution, a supplier willing to embrace innovation, and with the commitment and financial capability to continually invest in their product. Visma Retail met all of these criteria" says Robert Geere, Chief Information Officer of A.F. Blakemore & Son Limited.

"Technology is developing at an exponential rate, which requires retailers to be more agile than ever before. The time span from identifying a trend or new consumer behavior to taking action has shortened, which is why Visma provides solutions for our retailers to act in real-time. We are very proud to be providing our innovative solutions to A.F. Blakemore & Son Limited" says Sven Arnquist, VP International Sales, Visma Retail.

Longacres Industrial Estate, Rose Hill
Willenhall, WV13 2JX , x
44 1902 366066
Industry Employees Revenue
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Enterprise Software & Cloud Applications Purchased by A.F. Blakemore & Son Limited

Vendor Old Product New Product Function Market Users VAR/SI When Live
Visma Legacy Applications Visma Retail Suite Enterprise Resource Planning ERP Financial Management n/a n/a 2017 2018

IT Decision Makers and Key Stakeholders at A.F. Blakemore & Son Limited

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