Brooks Brothers Digital Transformation Initiatives

About the Customer

Brooks Brothers is the oldest men's clothier in the United States and is headquartered on Madison Avenue in Manhattan, New York City. Founded in 1818 as a family business, the privately owned company is owned by the Italian billionaire Claudio Del Vecchio. It has over 265 locations in North America.

Scope and Challenges

With already hundreds of stores in North America, they have 250 international locations, Brooks Brothers transformed from a North American company to a global enterprise. Until their digital transformation in 2017, the commitment to Brooks Brothers’ people was not matched by the company’s paper-based processes. For example, a new hire would be asked to enter personal details into multiple documents, some of which were then faxed.

Justin Watras, Director of Talent Management and Organizational Effectiveness at Brooks Brothers, elaborates, “We wanted to raise our game by better understanding our talent and supporting our business objectives. We were somewhat living in the dark ages from a systems and processes perspective.

Outcome and Implications

Brooks Brothers started its digital transformation about five years ago with SAP Fashion Management. The latest version of SAP Fashion Management brings most processes core to apparel and footwear companies to the SAP for Retail solution portfolio based on standard SAP ERP software powered by the SAP HANA platform. Brooks Brothers have also implemented the SAP Customer Relationship Management (SAP CRM) and SAP Customer Activity Repository applications.

 The digital transformation process continued in 2017 by implementing SAP SuccessFactors Employee Central for all of its North American HR operations, and SuccessFactors Talent Solutions including Onboarding, Performance & Goals, and Compensation.

They found the perfect implement partner in IBM Global Services as Justin Watras commented, “When we engaged with IBM Services, truly from the beginning we knew we had found exactly what we wanted to experience. The IBM team offered dedication from a talented group of people and gave us confidence that we had the right deployment partner with the right personality match."

Quotes

Justin Watras, Director of Talent Management and Organizational Effectiveness at Brooks Brothers notes, “Brooks Brothers have unique needs as an organization, and we have high expectations in terms of striving to incorporate many processes into the onboarding experience to set up associates for the first time within the system. With SuccessFactors we have created a single process, and the IBM Services team really made a key difference in the outcome of what we have implemented."

“For example, IBM was able to build a solution that allows store managers to capture new associates’ direct deposit information within SuccessFactors, transferred directly to the back-end legacy payroll solution. The bank details appear only one time at onboarding. Not only is this twice as fast as our existing method, but it is also more secure and, because this is a one-time screen, confidential. 

"Other data continues to be available for the store managers and individuals, helping them take ownership and responsibility for simple updates, such as address and phone changes."

“With help from IBM Services, one of the beautiful things we’ve achieved with the implementation of SuccessFactors, and specifically Employee Central, is that it gives people and our managers and leaders visibility of information that they own and for which they are responsible."

“As a business, enhancing the responsibility that managers have for their people has been a critical part of what we have accomplished, even with the first phase of this implementation.”


346 Madison Avenue
New York, 10017 , x
United States
1 860-741-4800
https://www.brooksbrothers.com/
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IT Decision Makers and Key Stakeholders at Brooks Brothers


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