Apps Run The World

Brookstone Digital Transformation Initiatives

Apps Run The World

About the Customer

Brookstone is a chain of retail stores in the United States and China. It was founded as a mail-order business in 1965, when it started selling items, such as dental clamps, and other specialty tools. Its first physical location opened in 1973 in Peterborough, New Hampshire.

Scope and Challenges

Brookstone will transform how it manages its workforce with Workforce Dimensions, the revolutionary new solution from Kronos Incorporated. Deemed a game changer for Brookstone, Workforce Dimensions is powered by the intelligent Kronos D5 platform and offers a breakthrough employee experience and unprecedented levels of operational insights to help Brookstone better manage its workforce.

Brookstone is transforming its operations with a successful omnichannel strategy spanning e-commerce, retail, and wholesale business lines. The forward-thinking retailer is also focusing on transforming the employee experience with Workforce Dimensions in the following ways:

  • - Machine learning algorithms embedded in the solution will better forecast customer demand with up to a 25 percent improvement, helping drive improved accuracy in the scheduling process.
  • - A digital personal consultant for managers, Workforce Advisor, will automate time-consuming and repetitive requests, unburdening managers from routine administrative tasks, allowing them to focus on more strategic projects.
  • - Collaborative self-scheduling tools will empower Brookstone employees with more say to select their preferred schedules and make it easier to make changes and request time off, offering a more engaging experience that simplifies work-life balance.
  • - In addition to workforce management, Brookstone will also deploy performance management, compensation management, and affordable care act management modules within Workforce Dimensions.

Outcome and Implications

On Nov 27, 2017, Brookstone has selected SPS Commerce.

Innovation has been a hallmark for Brookstone since the beginning. With multiple developments in the industry, retailers must be on top of their game if they want to keep in pace. Retail has been changing over the last few years.

This high-tech word ‘omnichannel’ which means being able to buy and sell something on multiple channels, being able to sell it at the store or online, and maybe having a mobile app.” Creating a seamless omnichannel experience for your buyer requires lots of information, that’s where SPS Commerce is able to step in.

SPS is helping us to bring more products to market quicker and be able to push those products out to other marketplaces.. Staying one step ahead and getting all vendors thorough one fulfillment system simply puts the retailer in a position continue to lead the industry, said Chase.


“Workforce Dimensions is a game changer. The solution makes routine tasks strategic so we can use it to enhance business outcomes. Most importantly, by helping us manage the workforce intelligently, the solution will enable us to engage the entire workforce like never before. We also expect a significant return on investment. For example, as soon as we implement Workforce Dimensions, we will remove the need for multiple systems to manage the workforce and that is just the beginning. The longer-term cost savings, productivity, and employee benefits will be transformational,” said Susan McGrath, vice president, human resources, Brookstone.

"Brookstone is one of those retailers that truly embrace innovation and transform organizational initiatives the right way. We could not be more pleased that such a visionary is among the early adopters of our next generation workforce management solution. Workforce Dimensions was built not only with our customers in mind but directly with their assistance. Together, along with the help of industry leaders such as Brookstone, we are excited to shape the future of workforce management," said Charlie DeWitt, vice president, business development, Kronos.

1 Innovation Way
Merrimack, 03054 , NH
1 800-846-3000
Industry Employees Revenue
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Enterprise Software & Cloud Applications Purchased by Brookstone

Vendor Old Product New Product Function Market Users VAR/SI When Live
Kronos Legacy Applications Kronos Workforce Dimensions Workforce Management HCM n/a n/a 2017 2018
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe n/a n/a
Subscribe Subscribe Subscribe Supply Chain Management SCM Subscribe Subscribe 2017 2018

IT Decision Makers and Key Stakeholders at Brookstone

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Subscribe Subscribe Human Resources Operations Lead Subscribe Subscribe
Subscribe Subscribe Vice President of Human Resources and Corporate Council Subscribe Subscribe
Subscribe Subscribe OVP Operations, Head of E-Commerce and Supply Chain Planning Subscribe Subscribe
Subscribe Subscribe IT Director of Applications Development Subscribe Subscribe
Subscribe Subscribe Vice President Human Resources Subscribe Subscribe
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