About the Customer
Perry Ellis International is a clothing brand owned by Perry Ellis International and founded by designer Perry Ellis. In June 2003, Perry Ellis merged with Salant Corporation, a manufacturer of the brand's clothes, for about $80 million. The combined company offers about 25 brands.
Scope and Challenges
PEI’s brands Perry Ellis, An Original Penguin by Munsingwear, and Cubavera manage a large international footprint with their own retail stores and e-commerce channels. These multiple points of engagement for consumers created complexity that made it difficult to understand consumer behavior.
Digital transformation's focus was on the experience they provided for the customers. Having a holistic perspective of how consumers engage with the brand was important to develop experiences necessary to compete and thrive in the retail community.
Outcome and Implications
The interoperability compelled PEI to replace their existing customer relationship management system and upgrade to the latest Oracle Retail Cloud release to support their loyalty program that rewards and retains customers for their purchases while optimizing margins. PEI was migrating to the latest version of Oracle Retail Xstore Point-of-Service during 2018.
The implementation process was guided by IT leadership from PEI with a clear strategy that begins with executive sponsorship and concludes with rigorous testing of the solutions. This process was supported by BTM Global, a Gold-level member of Oracle Partner Network (OPN).
"In complex projects with fast timelines, collaboration and trust between the retailer and integration partner are required. This unique project was successfully and efficiently launched because of our history with Perry Ellis International. We were honored to be chosen once again by them as their implementation partner." - said Tom Schoen, Chief Executive Officer, BTM Global.
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