Apps Run The World

Rubio’s Coastal Grill Digital Transformation Initiatives

Apps Run The World

About the Customer

Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill, is a fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos. As of 2013, Rubio's operates, licenses or franchises more than 200 restaurants in Arizona, California, Colorado, Florida, Nevada, and Utah. Its headquarters are in Carlsbad, California.

Scope and Challenges

Rubio’s realized that it needed to find a replacement for its inefficient paper-based process. The Rubio’s HR team examined six HR systems, looking for the perfect fit for the organization’s requirements. In the end, they choose Dayforce HCM for two reasons: the fact that Dayforce HCM is one platform, and on the other side the easy implementation.

Outcome and Implications

For Rubio’s, adoption of the Dayforce HCM platform led to a significant reduction in administrative costs, including the elimination of over 100,000 pieces of paper each year. It has also helped to prepare them for significant growth in the marketplace by making their systems more scalable. Dayforce HCM’s self-service capabilities also made the system very attractive to the Rubio’s team.


"Our customers are the best part of Ceridian and their success is our success,” ...“Today we celebrate their achievements in driving real business outcomes for their organization. These companies are leaders in their field who have shared their experiences with us, helping inspire others to maximize the value of Dayforce HCM technology. It’s an honor to share in their accomplishments.”- said Ted Malley, Chief Customer Officer at Ceridian.

“Guests have so many different options when they go out to eat. We want to provide a high-value, great-tasting experience for them that they will crave, and want to come back for, many more times,” - said Angelica Gamble-Wong, Senior Vice President of HR at Rubio’s Restaurants.

“Since getting a new system, it’s nice to have everything all in one database. The schedules, the timesheets, the forecasting, everything is in one place. And it is easier to help them when we just have one point of reference,”...“Dayforce’s ease of use was a nice surprise. In other systems, it can be complicated to find what you're looking for, and there's only one way to do it. But with Dayforce, there are multiple ways to access what you need. It’s really up to you how you work because everyone's different. Dayforce allows you to find your own way to access what you need,” - said Elizabeth Navarro, HRIS Analyst at Rubio’s.

2200 Faraday Ave #250,
Carlsbad, CA , 92008
1 800-354-4199
Industry Employees Revenue
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Enterprise Software & Cloud Applications Purchased by Rubio’s Coastal Grill

Vendor Old Product New Product Function Market Users VAR/SI When Live
Ceridian Legacy Applications Ceridian Dayforce HCM Human Capital Management HCM n/a n/a 2017 2017
Subscribe Subscribe Subscribe ATS HCM Subscribe Subscribe 2015 2015

IT Decision Makers and Key Stakeholders at Rubio’s Coastal Grill

First Name Last Name Title Email Phone
Subscribe Subscribe HRIS Manager Subscribe Subscribe
Subscribe Subscribe Human Resources Director Subscribe Subscribe