Welcome Break Digital Transformation Initiatives

About the Customer

Welcome Break is independent motorway service operators in the UK and has led the revolution in changing the motorway service sector and employs more than 5000 employees.

Scope and Challenges

The SAP SuccessFactors Employee Central solution is implemented and it serves Welcome Break as the new core HR software, while the SAP SuccessFactors Recruiting Management solution puts unit managers in charge of selecting and hiring people for the first time. SAP SuccessFactors Performance & Goals provides an important framework to guide regular employee-manager conversations.

It also supports communication across the organization with the SAP SuccessFactors solutions and SAP Jam enabling Welcome Break to gain insights into HR processes and raise staff retention by 15%.

In order to finish with the data and system consolidation, Welcome Break decided to strengthen its relationship with SAP by upgrading from SAP ERP ECC 6.0 to SAP S/4 Hana Simple Finance and integrate the system with SuccessFactors.

Outcome and Implications

Thanks to the SAP SuccessFactors solutions, Welcome Break has a treasure trove of data it never had before that allows it to design the kind of culture it always wanted to offer. It also understands what to do to become an even more attractive employer. “We knew that the annual turnover of our staff was approaching 50%,” explains Karl Jolly, Director of People at Welcome Break. “With SAP SuccessFactors solutions, we now know that one big reason people stay is the recognition they receive and are encouraged to give.”

SAP Jam Collaboration has had a transformational impact on the business by enabling Welcome Break to provide that recognition. “Recognition, including peer-to-peer recognition, is a massive part of what we promote in HR,” says Jolly. That can range from an ad hoc ‘thank you’ for helping another colleague to seasonal recognition campaigns that really the entire company around a common goal. The SAP Jam mobile app lets Welcome Break recognize and reward people the moment they do a great job, not months later. SAP Jam enhances learning and collaboration, allowing staff to tap into the knowledge of more experienced staff easily and share ideas. “We fell in love with SAP Jam. It gave us something the whole business could engage with, and that was cutting edge,” said Jolly.

As a result, internal promotions and retention are rising. “People who have left to work for one of the brands have returned,” remarks Jolly. “What better proof of Welcome Break’s success in creating a wonderful workplace?”


“Regardless of the uniform you’re wearing, employees work for the unit manager, not for the brand. A solution was needed to empower unit managers. At the same time, the solution had to provide standardized HR processes and support open communication with all employees." - said  Karl Jolly, Director of People at Welcome Break.


2 Vantage Ct
Newport Pagnell, MK16 9EZ , x
44 190 829 9700
Industry Employees Revenue
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Enterprise Software and Cloud Applications Purchased by Welcome Break

Vendor Old Product New Product Function Market Users VAR/SI When Live
SAP Legacy Applications SAP SuccessFactors Employee Central Human Capital Management HCM n/a n/a 2017 2017
Subscribe Subscribe Subscribe Business Intelligence Software‎ Analytics and BI Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Enterprise Resource Planning ERP Financial Management Subscribe Subscribe 2017 2017
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IT Decision Makers and Key Stakeholders at Welcome Break

First Name Last Name Title Email Phone
Subscribe Subscribe Head of Organisational Talent Subscribe Subscribe
Subscribe Subscribe Training and Development Manager Subscribe Subscribe
Subscribe Subscribe Chief Information Officer Subscribe Subscribe
Subscribe Subscribe Director Of People Subscribe Subscribe
Subscribe Subscribe Finance Manager Subscribe Subscribe
Subscribe Subscribe Head of Marketing Subscribe Subscribe